Cover 101 Ways to do something impossible

101 Ways to do something impossible.

“Don’t undertake a project unless it is manifestly important and nearly impossible” (Edwin Land, the genial inventor and founder of Polaroid) this motto inspired the recent book that involved hundreds of passionate photographers in the world.

When Polaroid announces that it will withdraw from analog instant film product (October 2008), inspired by Edwin Land, an Impossible Team composed by Florian Kaps, André Bosman, Christian Lutz and a small team of the very best 10 former Polaroid employees decide not to accept the extinction of analog instant photography.

The Impossible Project was born and saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras.

Thanks to Impossible Team’s brilliant idea, the study was partly self- financed  by involving photographers mad about Polaroid, who bought  and made the faulty films a cult object, as they allowed unexpected and therefore always amazing development results.

Two years later Impossible introduces a new color film for Polaroid 600 cameras as well as other formats, various special edition films and presents various exhibitions.

Love for impossible project and the sureness that “An Impossible photo is more than a photo” inspired in 2011 a new project that now become an intriguing book: 101 Ways to do something impossible.

More than 300 brilliant, passionate, funny, crazy photographers and artists worlwide answered to the invitation to submit ideas on what one can only and especially do with Impossible photos. 101 project are now published in a wonderful book , for collector and lovers of creativity which adopt and share the fascinating philosopy on the Polaroid inventor.

It is possible to buy the book online or in some Impossible Stores in the World; in Italy in Rome and Milan.

Have you ever tried to design something manifestly important and nearly impossible?

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