Francesco Schianchi, the author of the essay “Quando l’uomo inventò l’uomo” summed up his analysis for WOW!: a clear view of Design, that hopes for the change of the customary product design into Anthropodesign: a design, for mankind, environment and the future and able to produce happiness.
The word Design derives from Latin: “de” and “signum” the production of “signs,” identifying elements, of wonder.
Design isn’t a discipline, but a language of thought. To think is to live, to think is to “help” create man, as persona, the maker of his own present and his own future, it is “used” to express feeling, dream project, uselessness, play and imagination.
Design means to plan, as synthesis of intuition, imagination, invention, reasoning, realization of art-facts.
Design means to plan man’s “forms of life”and for the others, to propose concepts and wishes, that give concrete form to material and immaterial products.
That’s why the “traditional” design should change into anthropodesign, design called to “plan a good, beautiful, useful and happy life”. So that technique has a sense and can enter the history of man.
Also, design is the content of contemporary society and has a purpose: to produce happiness.
The concept of happiness can be both considered as a man’s sentiment, that aims at expressing his wish of unlimited expansion/fulfilment, and as a basic condition of his relational nature. That is the “planning matter” of contemporary design.
Text by Francesco Schianchi
Some examples of Anthropodesign, captions:
1,The Safety Truck Samsung was created by Leo Burnett / Buenos Aires for Samsung’s Argentinian corporate office to promote road safety. It consists of a wireless camera attached to the front of the truck, which is connected to a video wall made out of four exterior monitors located on the back of the truck. The monitors give drivers behind the truck a view of what is going on ahead, even in the dark of night.This allows drivers to have a better view when deciding whether it is safe to overtake. Another advantage of the Safety Truck is that it may reduce the risk of accidents caused by sudden braking or animals crossing the road.
2, The Dutch architect Daan Roosegaarde Studio creates clean air and Smog Free Rings at the opening of the Smog Free Project in Rotterdam. The largest smog vacuum cleaner in the world. The Smog Free Project creates clean urban skies and creates Smog Free Rings. it produces smog-free bubbles of public space, allowing people to breathe and experience clean air for free. The first 7 meter high Smog Free Tower cleans 30.000m3 of air per hour of ultra-fine smog, uses no more electrici- ty than a water boiler, and runs on green energy.
3, Solar Bottle, designed by Alberto Meda and Francisco Gomez Paz, is a low-cost container capable of disinfecting water for people consuming microbiologically contaminated raw water; based in the Solar Water Disinfection process SODIS , which uses solar energy to destroy the pathogenic microorganisms causing water borne diseases such us typhus, dysentery and cholera. Pathogens are vulnerable to 2 effects of the sunlight: UV-A radiation and heating by infrared rays. Solar Bottle improves the solar purification process. The large surface augments the UV-A rays collection and the reflective face absorbs infrared rays, improving temperature and disinfection. The reduced thickness of the bottle facilitates both transportation and storage.