Wally-130-bassani-soto-acebal-manzione-ADI-compasso-2011-wow-webmagazine

Design and marine sector: engines of development.

The Forum “Design, engines of development” organized by UCINA during  54° Salone Nautico di Genova highlighted how the rise of marine sector is connected with design contributing to create the Italian Style System.

Italian boating industry can offer opportunities of possible development to the design sector, increasingly strategic to stimulate innovation. In particular, as stressed also by the President of Fiera di Genova Massimo Perotti (Cantieri San Lorenzo) in his speech, through strong connections with furniture designers and the industry of design supplies, the sector has recorded a signficant increase in its  turnover in the past few years.
The presence of some leading exponents of the Salone del Mobile (Marco Sabetta, Direttore Generale), confirmed the common interest in an ever-growing interaction to foster development of synergies.
Investing in design, for those who operate on a worldwide market, is now an opportunity.
The unique image of Italian design comes up to the expectations of the end users of choice products.
Actually, networking is the crux, as well as the Institutions’ lack of awareness, which is negatively affecting the marine industry through penalizing measures, instead of backing  an industry mostly oriented to the world market.
The sector was severely hit by the taxation introduced during Monti’s premiership and that is reflected in allied industries, too. A damage that the corrective measures introduced later failed to rectify.
It’s absolutely necessary  to make people aware that boating means job opportunities  for many people and  Italy is a pier in the Mediterranean Sea; a resource we were not able to exploit so far.
Design and Italian shipyards are inclined to be the driving force of development, and the political world is asked to  evolve quickly.
Text by Luisa Bocchietto, ICSID Board Member and past president ADI.


Captions
Wally 130, ADI Design Index 2010 and mention Compasso d’Oro ADI 2011, design Wally/ Luca Bassani (design, interior design and styling), Javier Soto Acebal (naval architecture), Wally.
Revolver 42, ADI Design Index 2012, design Michael Pters Yacht Design, H30, Mini.
SW 94 Kiboko,
ADI Design Index 2012, design Reichel Pugh Yacht Design, Nauta Design, Southern Wind Shipyard.
Wider 42, ADI Design Index 2012, design Fulvio De Simoni (Italprojects), Wider.

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