The BTicino’s attitude to innovation is focused on products and communication, too. Following the intriguing episodes serie titled “Il Mistero Sottile” (The Thin Mystery), the new amazing communication “Your Ideal Climate, at Your Own Home, too” chooses as testimonials for the Smarther connected thermostat, two legendary international extreme sport masters.
Michele Pontrandolfo –arctic explorer with active explorations in Greenland and the South Pole- and Marco Olmo –marathon runner who participated several times at the Marathon des Sables in the Moroccan desert- are the testimonials for the warm and cold temperature in the new, engaging campaign of communication BTicino to launch Smarther, the user-friendly Wi-Fi connected thermostat of the Eliot family by BTicino, leader of Legrand Group.
Until the end of October, the ADV campaign integrates web, social and press and provides online videos and the same contents on the Facebook and Instagram pages of BTicino as well.
