It is the World greatest habitable artwork, a project included into the Guinness Book of Records, a “new” entrepreneurial format inspired by Italian Renaissance: the role of the Prince is played by the developer Aleksey Dobashin, founder and General Director of Krost, one of the most important construction companies in Russia.
Five 140 meters high towers were transformed into colossal frameworks within to live (45,000 sam surface). The primary colors plus some golden touchs cover facades and interiors, art becomes architecture and architecture becomes art thanks to the project by Dante Oscar Benini Architect with the involvement of the Italian artist Mario Arlati. The project was winner of the competition organized by Krost to try new people-oriented solutions giving identity to the mega residential complex, socially and culturally engaged, which is rising in Pavshino at the gates of Moscow (1500 employing workers).
Dante Benini stresses the aspect of the social utility of art with a strong communicative impact statement (see the video-interview).
The low selling price is a great merit of this residential complex: $ 2,500/sqm. including the undeniable advantage of “owning ” an Arlati’s artwork framed by the window of your own home.
The philosophy of the project was not only to create convenient urban environment where all necessary is “at arm’s length”. People can walk in parks, play with children, go in for sports, spend time with a family and have some rest. Thus on the territory we obtained shops, cafe, tennis courts, ice skating rink, sports school for children, kindergarten and so on. Maximum attention was paid to the landscape quality (land art project for the park by Emanuele Bortolotti, AG & P Studio in Milan ) to livability and people well-being mainly through art. The five towers are located in a huge park (7 acres of green on a total area of 10) that also involved Russian artists (Natalja Nikolaevna Opiok and Aleksej Petrovic Parfenov) and intenational architects (including the Dutch firm Mecanoo and English John Hopkins).
The presentation of Living Art was mainly focused on the couple art=beauty without investigate aspects related to technological systems and the eco-sustainability of the complex, but we presume the same attention was also devoted to the “beauty ” and livability of our Planet.