Playness in design “is no laughing matter”.

Products and set ups at Salone del Mobile and Compasso d’Oro Adi 2014 confirm that the design-play union proves again to be winning; the humorous mood is no longer peculiar to the children’s rooms, but it’s also used to give sparkle to public and working environments.

The wish to play down, that more than once earned Munari the prestigious Compasso d’Oro (“to play is no laughing matter”, the Master sayed), marked also the 23rd edition of Compasso d’Oro competition and a prize was given to the whirling armchair Spun by Thomas Heatherwick for Magis.
Bright colours and clean-cut graphic designs play the lead in projects meant to bring fresh air to usually serious settings like workplaces and public spaces. Quinze et Milan propose a pouf reproducing the Andy Warhol’s Brillo soap box together with colorful an customizable armchairs and seatings
Similarly, the stand of Vitra set by Alexandre Girad makes use of some surrealist statuettes and graphic panels as stage components to add personality and a joyful touch.
Giulio Iacchetti for Internoitaliano reinvents a playful director’s chair provided with a roof, that recalls the profile of a small collage and imitates the traffic divider designed by Enzo Mari.
Design Caimi Lab by Caimi Brevetti offers the playful, evocative and cheeky Cucu, an outdoor ashtray inspired by birdhouses.
Candy Shop style for the seating Hortensia by Marcel Wanders and Bounce by Karim Rashid (both for Gufram) and the icon Oppo armchair by Bla Station designed by Stefan Borselius that, thanks to innovative materials show a charming, amusing and full of spirit design, perfectly in tune with the 2014 trends.
Text by Eleonora Scherini.

Cucù by Caimi Brevetti, Design Caimi Lab, outdoor ashtray insired by birdhouse.
Spun byThomas Heatherwick for Magis, whirling armcahir awarded Compasso d’Oro ADI 2014.
Trotter by Rogier Martens for Magis, garden cart shaped chair.
Brillo Soap pouf by Quinze e Milan, presented at Ares Line Showroom during Fuorisalone 2014.

Stand Vitra at Salone del Mobile 2014, Corner devoted to the designer Alexandre Girard.
6, Rolo, by Giulio Iacchetti, outdoor armchair by Internoitaliano.
7, Bard, by Giulio Iacchetti for Internoitaliano a polyrethane made pouf that looks like concrete and imitates the traffic divider designed by Enzo Mari.
8, Pouf Hortensia in polyrethane designed by Marcel Wanders for Gufram.
9, Bounce, stackable chair designed by Karim Rashid for Gufram.
10, Polyrethane and bright colors upholstery for the iconic play-chair Oppo by Bla Station designed by Stefan Borselius.
11. Unbelievable: between nostalgia and irony a shaving brush can inspire a lamp too: Sbarbino by Vito Nesta.
12, Poetical and fun , with its small leaf, Tabu by Eugeni Quitlet for Alias, almost a metaphisic object that lightly talks about sustainability.

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