At first seating comfort, now environmental comfort: 30 years of continued success.

Ares Line, Italian leading company producer of office chairs and contract seatings, celebrated its 30th anniversary in 2017.
A substantial history of continued success and strategies to react to market changes.
So far the focus was on ergonomic aspects and seating comfort, now the scope has been extended to environmental comfort through Fonology based on acoustic technological solutions. Ares Line could combine passion for handicraft and the power of an economic structure, focusing on finding next-generation materials and innovative applications.

Environment-friendliness, internationalization and lean thinking are three basic driving forces behind its growth, as explained in our interview by Nicola Franceschi, CEO and founding partner of Ares Line e di Fonology, and creator of Contract Design Network.

Which are the main steps in the increasing growing of Ares Line?

“In 2017 we celebrated our 30 years and, together with my partner Roberto Zuccato, I can proudly say that, starting from scratch, we are now a top-level organization!
In short, four major milestones:
In 1995, when we realized that the chair was underestimated in workplaces, together with the designer Giovanni Baccolini, we expanded our supply to seating systems for universities, auditorium, conference rooms and theaters. This choice led to the success of our brand worldwide.
At the same time we were the first manufacturers of office chairs in Italy to certify the company (standard ISO 9001).
The collaboration with Pininfarina, in 2002, led to the creation of several successful models, among them Xten chair, the chair system for auditorium Premier and the cool waiting sofa PF3.
Finally, Contract Design Network (CDN) was established in 2011, it is a network of companies that work together, to combine their research in order to offer ergonomic environments and cutting-edge design.

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At first seating comfort, now environmental comfort…Being a manufacturer of chair, why did Ares Line extend its applications to the field of acoustics? 

Seating systems for community have always been an integral part of an acoustic project, and we aimed to the supply of an increasingly complete and qualified service, so we have now Fonology, a division specifically dealing with architectural acoustics and with a new design approach based on several materials. Our team is steadily looking for innovative and refined acoustic materials.

Which iconic products are representative of Ares Line identity to the fullest? 

Xten Chair is our iconic product by definition.
However, the best-seller is the desk system Omnia with the following new model named Evolution, both designed by Giovanni Baccolini.
Finally, Papillon, acknowledged as the best folding chair for theaters with several attempts to imitate the product.


1, Xten Chair by Pininfarina for Ares Line.
2, Evolution desk system by Ares Line and acoustic panels Listen by Fonology at Auditorium della Pontificia Università Gregoriana in Rome.
3, 4 Different fit out equipped with Evolution in the multimedia rooms of Future Learning Space: UPO Campus Perrone in Novara.

5, Papillon Chair inside the multifunction hall Crosà Neira
6, Rossini arm chair: customized solution for Teatro Comunale di Bologna.
7, Customized chairs inside the concert hall of Carmen Würth Forum designed by Chipperfield.
8, Customized solution at BNP Paribas in Luxembourg.



CasaCDN: people and things come together in Milan.

CasaCDN is a new meeting place in Milan where people and things come together to develop Contract Design Network (CDN) business. Opening next 13th and 14th December.

Nicola Franceschi, CEO of Ares Line, came up with the idea for the Contract Design Network (CDN) in 2011 and it has gone on to gain its own identity and strength over the years.
The CDN is based on a strategic business agreement between 11 Italian companies which together have total revenues of over Euro 70 million, employ a workforce of around 300 people and have a sales force of over 200 professionals. So far, they have performed almost 100 joint projects, for estimated revenues of over Euro 10 million (principally over the last three years).

One of the major driving forces behind the CasaCDN is Fabio Maset, owner of MosaicoGroup, one of the network’s most dynamic companies. It will be home to the entire CDN team. CasaCDN will be the place where the CDN partners meet and also the location for training events and the presentation of new products and solutions.


The area is on three levels and includes a small multi-purpose room with seating for around 20 people on the ground- floor level, home to all the innovative aspects of the 11 companies involved. There is also a meeting area and a joint workspace with 8 workstations on the ground floor and the first floor, and a second conference room seating 24 people in the basement. There are video and audio connections in all rooms, which all have the latest technological equipment.

The intention is to open others in various strategic cities and add to the CDN showrooms already operating in Paris Rabat and Managua.

CasaCDN: Viale Gian Galeazzo 31, Milan.
Opening evening with musical entertainment and finger food on 13 and 14 December, from 4,00 to 8,30 p.m., by invitation only. (




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David Chipperfield designed Carmen Würth Forum.

Not everyone is given a cultural centre as a gift! But there are smart businessmen capable of such gestures: Reinhold Würth, last July 18th, celebrated his wife’s 80th birthday with the opening of the Forum, designed by David Chipperfield, dedicated to her.
Not only a gift to his wife, but to the whole community of Künzelsau, the place where the Adolf Würth company is based. Ares Line fitted out the concert hall with customized arm-chair designed by Giovanni Baccolini.

Reinhold Würth –a self made man 81 years od, 141th on Forbes lists 2016- from very young has been trying to reconcile his passion for the family business with his passion for art. One of the first acquisitions, in the 1960s, was a watercolour painting by Emil Nolde; today he has over 17,000 art works in his collection.
In 1987, he founded together with his wife Carmen the Würth Foundation which promotes art and culture, science and research.
The Carmen Würth Forum is the final stage of this path made of love for art.
The Forum is devoted for conventions, congresses, trade shows, symposiums and festive events; a conference centre and a museum for the Würth art collection are to follow in a second construction stage.

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The new building designed by David Chipperfield Architects is embedded in the landscape, with the chamber music hall and the lower level of the event hall hidden beneath a natural mound. Incisions in the hillside establish two framed external spaces.
These are flanked by retaining walls, made of concrete. The larger southern forecourt leads to the main entrance and serves as a forum for diverse outdoor events and concerts.

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The multi-purpose event hall, which is accessed from a naturally lit foyer, provides space for 3,500 people, and has a trussed-steel roof that obviates the need for internal columns. While the lower half of the hall is sunk into the ground, the upper gallery level rises above the highest point of the site and is glazed on all sides.


The foyer also provides access to the more intimate chamber music hall. This hall seats up to 600 people and is completely clad in walnut.
The company’s corporate colour of red runs throughout the design of the interior spaces, appearing in the seating of the chamber music hall as well as in the flooring of both the foyer and the event hall.

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Ares Line, that supplied the seating for the chamber music hall is distinguished by its great capacity to meet customer requirements, going towards the need for customization.
The chair’s design comes from a project by David Chipperfield Architects. Since the beginning, the Ares Line technical team worked side by side with the Client’s designer to highlight the typical guidelines of an ergonomic and well built chair.

Ares Line also decided to pursue an alternative way planning a second prototype designed by Giovanni Baccolini, that integrates perfectly, becoming an unicum with the room, thanks to the choice of finishes with high aesthetic value. This chair was chosen for the music hall. Detail, but not negligible: the arm chairs are assembled with Würth’s components!

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Building automation and ergonomics.

Automation, flexibility and an interconnected space: the Campus Perrone’s Pavillion C of the UPO’s University shows how probably the future learning spaces will be. The key role of the ICT is enhanced by the comfort and ergonomics of the Ares Line’s seats Evolution and by the MosaicoGroup’s audio-video and lighting system, following the concept of a Technology Enabled Learning space.

How is gonna be the future learning space? Studio CM has tried to give us a hint with their project of the Campus Perrone of the University of the Eastern Piemonte in Novara, showing how the interior design trends of the office and of the learning environments are following the same paths: energy saving, building automation, and the research of a constant link between the inside and the outside of the building.

The project has been realized in collaboration with two companies of the Contract Design Network: MosaicoGroup has designed the audiovideo and lighting system, enhancing the role of the ICT, providing the building with a low latency and easy to control streaming framework that allows to broadcast and receive the audio-video signal throughout the Campus and the entire university. Ares Line has supplied about 1000 seats for the different environments and in particular Evolution, an improvement of the best seller product Omnia, and has designed the teacher’s desk in order to fit perfectly the different multimedia applications provided by MosaicoGroup.
The whole building appears as a functional and colored environment, easy to control through personalized devices that allow to manage the different rooms, the volume of the microphones, of the streaming and of the lights.
Text by Gabriele Masi.

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Acoustic cocoons and meadows (Ares Line/Fonology, hall 24 stand D15/E12).

Acoustics, ergonomics and proxemics, offer suggestions for new design approaches presented by Ares Line and Fonology at Salone del Mobile inside the Contract Design Network shared stand (hall 24, stand D15 / E12) designed as a “parliament” to display the different brands, by the claim “Space to your time”.

Base, Ares Line, by Frigerio Design.

A modular sound proofing screens system to create protected individual or relational spaces; places to meet up, focus, relax or participate; affording privacy when necessary, or room for interaction and sharing as needed.
It can be used as a simple sound screen, as a seat or a meeting space, since it is versatile by vocation.


Prà, Fonology, design by Sandro Rai.

Prà is inspired by the iconic Pratone by Gufram (design Ceretti / Derossi / Rosso 1971) and offers new acoustic performances.
The blades of grass, covered with soundproofing fabric, have a metal structure that makes them flexible and allows twists 360 °.The base is designed to be a closed container or a library.


Seating on demand for historic theatres.

Teatro Comunale di Bologna Teatro sees a revival thanks to the restoration sponsored by Fondazione Marino and Paola Golinelli in the City of Creativity and Music proclaimed by UNESCO since 2006.
The restoration also provided for new stalls: 442 armchairs supplied by Ares Line and designed by Giovanni Baccolini that tone well with the valuable eighteenth-century premises. Rossini armchair system is now put into production to meet the needs of other historical theatres.

Designed by Antonio Galli Bibiena in 1763, the Teatro Comunale di Bologna is famous for its architecture of great value, the refined ornamental stuccoes and its perfect acoustics.
However coming into line with the existing regulations required new stalls. The requests of the Monuments and Fine Arts Office were rigorous and Ares Line could supply an installation respectful of the past, yet with touches of technological innovation, like a more comfortable and ergonomic chair, though smaller.

The flexible structure of the seating system allows to reuse the original holes on the floor and to set a different layout of the stalls. Materials, refined finishes and the embroidered numbers match the original ones.

The company took pride in winning this challenge and decided to put into production this chair system, named Rossini, to meet the needs of other historical theatres in the world.



Olof Palme Convention Centre in Managua.

The impressive upgrading project of the multi-purpose centre Olof Palme is signed by the Italian architect Bruno Belluomini and has involved some major Italian companies, such as Ares Line, manufacturer of hotel, offices and training halls supplies, that also furnished 1200 armchairs for the glamorous Plenary Chamber.

The Convention Centre was carried out at the end of the ‘80s with a financial contribution from Sweden and devoted to the past First Minister Olof Palme, killed in 1986. Nowadays it is even the most important Congress Center in Nicaragua.
After being neglected, largely due to the big heartquake in 1972, it was in a dilapidated state.
In 2011 architect Belluomini was entrusted by Nicaragùense de Securitad Social Institute, owner of the whole area, with the renovation of the existing building and the carrying out of new ones: a 3 stars hotel with fitness centre and swimming pool, a multipurpose hall and commercial spaces to liven up the area outside the convention facilities, too.

The project, that lasted five years, was recently ended; it did not just restore the centre to its original magnificence but also added new features and re-established a link between this area and the urban pattern.
The six buildings are conceived as six independent organisms – in architecture and management, too- different in age, dimensions and shapes but linked by a modular constructive system and by the simple and rationalist style.
As far as the Plenary Chamber named “Plenario” is concerned, the only change was the reconstruction of the arch portal for the static consolidation.
Inside, the elegant Sweden interior design of the plenary chamber remained unchanged, except for the new false ceilings with integrated lamps and the new wooden floor.
Thanks to the new distribution now there are 1200 seats -instead 800.
Papillon armchairs by Ares Line were chosen, with red leather upholstery and supplied with drop-leaf tablet and multifunctional console, to guarantee optimum use, easy to fold away on special caddies, store and compact, to allow a flexible use of the multi-purpose room.
At the wall, a copy of Guernica by Pablo Picasso, with its destroyed town, pays homage to the memory of these places.



Innovation in workplace is the winner of Compasso d’Oro ADI.

It was a great pleasure to hear that several products from “Design for Work” category were among the winners of del XXIV Compasso d’Oro ADI, the oldest and most authoritative Design Award. In particular, I’m referring to Flap by Caimi Brevetti and Vela by Tecno, and also to the Special Mentions to LaPalma for Add and Unifor for SC&A (..and a little bit disappointed for Privée by Ares Line, not selected by the Jury).

Quite rewarding for me, too, in a way. Actually, being in the board of ADI Design Index in the category “Design for Work” I could take part in the selection of these products, I had followed their path during these three years and had supported their value in the various stages leading to the final prize.
Lately, the “workplace” trade had not aroused the Compasso d’Oro jury’s interest, but thanks to those companies who have invested in research and innovation and shown a coherent planning consistency, 2016 marks a turning point, thus proving that the technological devices are not the only work tools, although absolutely necessary and not just in an innovation-oriented field.
The quality of work, real and perceived, also comes from the physical space (one of the three key words of Smart Working together with technology and management).
And furnishings, along with other interior design components, bears upon this quality, provided that they actually offer something new, help to improve the wellbeing of people.

The secret of these products intended to become masterpieces can be found in these wise statements by some of the professionals winners of the ADI Compasso d’Oro Career Achievement Awards 2016:
“As design engineers we do something about it. We’re all about invention and improvement.” (James  Dyson, winner of international Career Achievement Award).
“I like to design products that last for years, products that are not intrusive and that give the feeling of having always been where you put them, but which also stimulate the imagination at the same time.” (Carlo Bartoli, winner of Italian Career Achievement Award).
“Italian design companies have shown that through expanding sensitivity and taste, the human capacity to connect the head, heart and hands is enhanced: a value that we associate with craftsmanship and incorporate into accepted Italian and therefore humanistic design.” (Rodrigo Rodriquez, winner of Italian Career Achievement Award).
“In the complexity of contemporary society there is always someone somewhere who is doing something unexpected and which goes in the right direction, that is, someone who has found how to deal with and solve a problem, while redefining and creating a new sociability at the same time.” (Ezio Manzini, winner of Italian Career Achievement Award).
We thank these promoters of the genuine vision of Design awarded by Compasso d’Oro.
Editorial by Renata Sias, editor WOW!

Captions (from left):
Flap di Caimi Brevetti (ADI Design Index 2014) design Alberto Meda, Francesco Meda. (Design for Work): “Compasso d’Oro for a free and versatile system that presents a new solution for invisible problems such as sound and noises.”
Vela di Tecno (ADI Design Index 2015) design Lievore Altherr Molina (Design for Work) “Compasso d’Oro for research that results in an elegant, lightweight, technological yet solid product that brilliantly integrates ergonomics and aesthetics”.
Add di Lapalma (ADI Design Index 2015) design Francesco Rota (Design for Work) “Special Mention for a Modular chair and backrest system for the design of waiting rooms or lounge environments”.
Parete SC&A di Unifor (ADI Design Index 2014) design Pierluigi Cerri, Alessandro Colombo – Studio Cerri & Associati (Design for Work) “Special mention. Only the glass walls are left exposed and it greatly lightens the perception of enclosed spaces so as to create a permeable, rational, and comfortable work environment”.



A tailor-made smart office: the Customer Center BPM (Progetto CMR).

A welcoming space with a strong brand identity thought to answer to the needs of a dynamic working activity: the requalification of the BPM Customer Center’s offices in Milano, designed by Progetto CMR, has been inspired by the smart working paradigm.

“We worked on some areas of the two floors to design an unified and fluid environment. We focused especially on the in-between areas: the paths become meeting places perfectly integrated in a flexible working space that allows different configurations”, Antonella Mantica, Progetto CMR’s Partner and Project Leader, explains.
The main feature of the new 1.400 smq office area of the BPM Customer Center is the 150 not-assigned workstations over the two floors, gathered in different groups and supervised each by a group leader.
At the second floor two meeting rooms were designed with a movable wall that allows an easy reconfiguration of the space and equipped with video-conference systems. There are also areas for private phone calls, tech stations with internet connection and a break area with a kitchen and places for informal meetings or where is possible to relax.
A bright and nice palette was chosen in order to express the brand identity throughout the space, with the use of the “BPM green”, along with petrol blue and orange.
“We wanted to design a professional but comfortable working space, with a friendly atmosphere that could help the employees in stressful situations” Licia Micolitti, Progetto CMR’s Architect Leader says. “We worked on a palette that create a comfort feeling, almost like a domestic environment. That’s why we focused also on the acoustic, using several soundproof materials”.
A particular attention was paid to the choice of the furniture, with high benches, tables, stools, couches and pouf by Estel, while a more private corner was specifically equipped with the two customised couches Privé, designed by Progetto CMR, and realised with soundproof materials by Ares Line.
In order to reduce the noise pollution’s problems, linked to an open space where up to 80 employees work all day, mainly on the phone, Caimi Brevetti’s Snowsound technology coloured panels were arranged, allowing a well balance sound absorption.
Text by Gabriele Masi.



Easy acoustics thanks to the magnetic coupling installation.

Simone Micheli designed for Fonology (Ares Line’s brand) the sound absorbing panels Airtwin and the metal structure Easy Air that incorporates magnets to allow an easy and free hanging of the panels.It creates a soundproof partition in open spaces.

Easy Air is a painted metal structure that allows very easy installation of round and square Airtwin panels thanks to incorporated magnets. The acoustic panels are made by polyester fibre and covered in Trevira fabric. With its magnetic anchoring system, the panels can be easily replaced or changed, allowing versatile ways to renew compositions. It is available in 3 versions: single-sided (3 panels) double-sided (6 panels) triple-sided (9 panels) installed on a metal spacer.


Easy Air can be moved as required, as there is no need for any structural intervention. The option of mounting up to nine panels reduces noise by 35%. Airtween panels can be also hung at wall and ceiling.

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Brillo Box Pouf: a pop art icon for everyone.

Quinze & Milan has joined The Andy Warhol Foundation to create a piece of art for everyone: the Brillo Box Pouf, a functional replica of the original sculpture from 1964 that altered the western art concept.

A Christmas present that realizes the Andy Warhol’s motto and the philosophy ‘Pop Art is for everyone’.
Every Brillo Box Pouf is made of Quinze & Milan’s patented high density QM FOAM™, coated and screen-printed by hand with the iconic Brillo logo. It is also available yellow.

Price: 329 euros. For all the selling information and dealers: Quinze & Milan.



Cushions by Ares Line at Teatro Olimpico.

Ares Line has made and donated new ergonomic, red velvet cushions for 400 seats at the famous Teatro Olimpico in Vicenza, designed by Andrea Palladio. The company’s president Roberto Zuccato points out that it is a gesture of civil responsibility, “a company builds its success in the world also thanks to its relationship with culture and the attractive features of a territory”.

One of the limitations of the Teatro Olimpico in Vicenza, highlighted by the vice-mayor of Vicenza, Jacopo Bulgarini dElci at the press conference presenting the project, was the uncomfortable seating that audiences had sat on up to now. Ares Line decided to solve this problem, becoming a player of a cultural patronage that has an essential role today in preserving a heritage that “encompasses values of excellence that not only belong to this city but also to the whole world”.
“The seats at the Teatro Olimpico, specifically created by our R&D department, have been made using the best products available on the market”, explains Nicola Franceschi, CEO of Ares Line. “Ares Line supplied the seating for the main hall of the Teatro Comunale in Vicenza so the city has already been our natural showroom for some time. By donating the new seats to the Teatro Olimpico we have begun a path that sees companies and institutions joining force to promote our cultural heritage and, in this case, we are helping the Municipality to preserve one of the artistic wonders of Vicenza in the best possible way”.
Proud of the project, the president of Ares Line Roberto Zuccato adds, “Our company is a protagonist and ambassador of new products because we invest in innovative human capital with top-level skills and especially because of our strong tie with culture and the territory, which we express in our products and through wide-ranging partnerships”.
The overall contribution by Ares Line amounts to a sum of about 30,000 euros. The numbered, ergonomic dark red velvet cushions will be put into place in time for the Galà destate on 21 June.
Text by Gabriele Masi


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Ares Line for the community: hidden seats and acoustics.

Ares Line and its acoustics brand Fonology were back again at Workplace3.0 this year in the shared Contract Design Network‘s stand. Among the new products the most interesting were Ares Line’s Myspace and Ventuno.9 and Fonology’s Easy Air and Petra, a soundproof stone.

Enter the space that gives you space”, this was the slogan at Workplace3.0 of Contract Design Network, a business network of leading companies in the community-spaces design’s sector. In particular, Ares Line and Fonology focus on environments such as convention halls or conference rooms, offering seats but also solution for the acoustics.
The other companies in Contract Design Network are DecimaMasonOmsi, Quinze & Milan, Radio Marconi, Medit, Mizar, Nesite e ZetaLab.

Fonology, through researching and experimenting new soundproof materials, helps designers selecting combinable products that offer maximum creative freedom. Wood, concrete, wool, steel, mdf. Fonology is the connection point between sound and material.
 In addition to traditional sound absorbing materials, Fonology uses and converts reflective materials par excellence, transforming them and enhancing them to their full acoustic potential. An approach that allows for the broadest choice of materials, the widest freedom of use, and above all, a new interpretation of sound absorption.
Text by Gabriele Masi.

1-4, Myspace, designed by Giovanni Baccolini. A compact chair (the overall dimension of the basic version is 16cm) ideal for use in limited spaces and for being housed in Mason’s telescopic seating systems, with their automatic system for storing seats out of sight beneath the floor. With an adjustable backrest pitch and height, the rollaway can be customised with prestigious finishes in an entirely upholstered Plus or Wood version, with the backrest rear panel, underseat and armrest tops in a choice of wood finishes. It can be accessorised with a side-writing tablet.

5, 6 Ventuno.9 and Ventinove.9designed by Giovanni Baccolini. Ventinove.9 is an innovative Conference chair designed by Giovanni Baccolini for Ares Line. It offers maximum comfort while reducing overall dimensions to less than thirty centimetres (with an A4 size writing tablet) and less than twenty-two centimetres (Ventuno.9, without a writing tablet). All this can be achieved with a “moving back” system for the backrest that follows the natural movement of the user’s back. As Myspace they can be easily hidden beneath the floor using a simple automatic system.
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Petra. Petra is a soundproof slate finish for a better sound propagation, it can be completely integrated with all the other Fonology panels, allowing the customer to realize finishes of a great effects in different materials.

9, 10 Easy Air, design di Simone Micheli.  Easy Air is a painted metal structure that allows very easy installation of the round and square soundproof and heat insulating Airtwin panels. Thanks to its magnetic anchoring system, the panels can be easily replaced or changed, allowing versatile ways to renew compositions.Ideal as an easy- to- remove partition, Easy Air can be moved as required, since there is no need for any structural intervention. The option of mounting up to nine panels guarantees a high-performance acoustic insulation, reducing noise by 35%.

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A chair farm.

The shape of an animal turns into a chair: you just need to think of which species, which peculiarity or movement to pick up and change them into a new way of sitting. From the heavy solidity of an elephant to the lightness of a butterfly wing’s flapping, from the strength of a bull, to the regality of a lion, ending to the predating skills of a shark: also a chair can give quite a character to your office.

When it’s about turning an animal into a chair, the human imagination can really express itself in thousands of ways. We have chosen 10 among the best seats created by great designers and produced by famous design companies.
A common feature is the multifuncionality (piling Michele De Lucchi’s stools Bisonte (Produzione Privata), for example, you can even create a coat rack) and the easy way of using and stocking, of which Giovanni Baccolini’s Papillon (Ares Line) is a great example.
From the social herd of Plint, the sheep-chair designed by Sandin and Bülow for Materia (Kinnarps Group), to the functional compartment spaces of Mobica Plus’s Sharko and to the mobility of the trolley-chair Torro (both Martin Ballendat’s works). As weel as Papillon, also the prize-winning Odo Fioravanti’s Libellula (Segis) gives the idea of lightness, whereas a playful atmosphere is expressed by Andrea Santarossa e Valerio Mistura’s Kokkodè (Ilpo Design) and Carl Öjerstam Elephant (Materia).
Other works, instead, tend to sum up the character of an animal, as Promemoria’s Poltrona del Leone or Cow Horn (PP Mobler) designed by Hans Wegner, a real forerunner who was already working on “the connection between animals and design” in 1952. A theme that is quite mainstream nowadays, as it is shown by “ANIMAlità”, the new exhibition at Triennale Design Museum of Milano from 13th of January to 22nd of February.
Text by Gabriele Masi.

1 Plint,
Sandin e Bülow. Materia (gruppo Kinnarsp).
A herd of chairs. The Plint barstool is meant as an all-around seating . The softshaped padded seat allows you to sit in two different ways: striding it or sitting with both legs ahead.Plint is available in two heights, with the bench version being lower and broader, inviting two people to sit together either back to back or side by side. Plint has been included in the Stockholm National Museum’s modern design collection.
2 Elephant, Carl Öjerstam. Materia (gruppo Kinnarsp).
This chair is not directly inspired by the animal world, but reminds us the stools where elephants stand up during a circus show. It has a very robust design that looks the same from all directions and it is available in three heights with seat in black integral foam or upholstered in fabric or leather.
3 Sharko, Martin Ballendat. Mobica Plus.
An innovative new category of seats that offers an integrated storage compartment and optional 360 degree rotating writing pads which can be used as a little office space. This chair can be really used anywhere work needs to be done and it is perfect for team-working. The Sharko shell is made of foamed polyurethane. The inner structure is specially designed so that the backrest supports the user’s weight comfortably while the semi-rigid PU surface gives the impression of warmth and of a pleasant touch.
4 Torro, Martin Ballendat. Mobica Plus.
Torro is the new allround saddle-chair for a designed and colored office, useful as seating, as a mobile trolley or as a stool. Like Sharko, Torro is made of polyurethane and offers a simple storage compartment for the laptop case and all the documents a mobile office employee can need. In addition, thanks also to the retractable stainless steel handle, it is very simple to move and storage, too.

5 Dragonfly, Odo Fioravanti. Segis.
Dragonfly reached the 2014 Best of Year Awards’ final at New York’s IAC. A revolutionary idea by Fioravanti who designed a cantilever seat with legs grafted on the front of the chair, imagining to defy gravity like the legs of a dragonfly. A U-shaped hidden under the seat element increases the structural integrity while the dynamism is exalted by the back of the injection-molded polypropylene shell with ribs, which explicitly refers to the automotive industry.
6 Poltrona del leone, Promemoria. Lion.

The lion’s grace is embodied by the metal curves which recall the oxymoronic idea of a “dynamic rest”, while the slightly backwards imbalanced sitting position makes you feel the regality of the king of the jungle. In addition, the anterior legs end in two paw-shape feet and the two circles of the armrests recall the volume of the mane. The inspiration is openly declared by the lion image on the seatback.
7 Cow Horn (pp505), Hans J. Wegner. PP Mobler.

Designed in 1952, Cow Horn is one of the smallest chairs designed by Wegner. A compact chair, made just by two pieces of wood, joined in the middle: an homage to the beauty of manually carved wood. Instead of hiding the joint, Wegner decided to enhance it and make it a decorative feature of the design, using wood of a contrasting color. This original idea would have later become a characteristic trademark in many of his works.
8 Kokkodè, Andrea Santarossa con Valerio Mistura. Ilpo Design.
In this funny seat the animal shape is not in the object itself, but it is in the user’s pose that reminds of a chicken brooding her egg. This pouffe, made of foamed polyurethane, allows a correct back posture both on the edge and on the side. Inside the egg a counterweight is positioned to allow the chair to come straight back everytime. Picture © Nicole Sebastiani.
9 Bisonte, Michele De Lucchi. Produzione Privata.
Part of the Fuori dal Mondo collection by Produzione Privata, the birch-wood-made stool recalls the horns of a buffalo in the slight curve element of the seat. An animal that is the symbol of the great american prairies along with the Native’s totem, the shape of which is created, instead, by easily piling different stools up and turning them into a coat rack. Picture © Michele De Lucchi.
10 Papillon, Giovanni Baccolini. Ares Line.
The inspiration given by the animal world is here linked to the simple and mild movement of the first flapping of a butterfly coming out from its chrysalis. As a matter of fact, you just need four simple moves either to open or to close it, without filling much space. Elegant, transportable, confortable, silent, with an optional rotating writing pad. Papillon is what you can really call “multifunctional”.


Office and contract furnishing in ADI Index 2014.

After some years of absence, products for Office and Contract were selected in ADI Index 2014 for the next Compasso d’Oro, a sign that the research and the true innovation are recognized and rewarded. The selected products on show in Milan and Rome.

Office furniture from this edition of ADI Index were selected in the “work” category, but the line between products for home, office and contract is increasingly blurred. Among the projects selected are Caimi Brevetti, Ares Line, De Castelli, Unifor, Segis. And Karboxx, Artemide, Danese, Luceplan for lighting.
The selection was not easy: the committee examined 659 proposals, of which 194 were part of the Targa Giovani (the section reserved for designs developed by students of Italian design schools). 138 designs and services are featured (of which 18 are part of the Targa Giovani) and divided into 11 thematic categories.
Among the selection categories this year, some have been changed from previous editions in order to better respond to the new face of Italian design: the categories of Design for Mobility and Design for Communication are new (these dedicate specific attention to areas previously included in other classes), while the central category of Design for Living has been partially revised to include street furniture and outdoor furniture. The growing importance of the categories reserved for designs for Design for Welfare and Design for Services has also been recognized.
During the exhibitions there will be meetings, presentations and conferences, and in addition to the selected products, there will also be those designs that took part in the Esporre il Compasso d’Oro competition for the ADI Compasso d’Oro Historic Collection exhibition hall, that will open to the public in the future ADI headquarters in Milan.
As usual, the selection of all the products and services on display is the result of the work of the ADI Permanent Design Observatory: a group of around one hundred and fifty independent experts (both ADI members and non-members) who have identified the best results of contemporary Italian design. Selection is accomplished through a network of local committees that work in each Italian region, thematic commissions that assess the innovation content of each design sector-by-sector, and a final selection committee that valid a test he results. Coordination of this framework has been given this year to Carlo Martino (University La Sapienza, Rome), César Mendoza (designer) and Francesco Zurlo (Politecnico di Milano).
The presentation of the products selected this year for submission to the jury for the next Compasso d’Oro has been assigned to two exhibitions, in Milan (Ansaldo 27th October/8 th November) and in Rome (17th /28th November 2014, Ex Cartiera Latina,via Appia Antica).

1Cover ADI Index 2014.
2,FLAP, Modular sound-absorbing panels.Design: Alberto Meda, Francesco Meda. Caimi Brevetti.
3,PRIVÉE, Collection of modular armchairs, sofas and poufs. Design: Progetto CMR, Ares Line.
4, SC&A, Modular glass walls. Design: Pierluigi Cerri – Studio Cerri & Associati, Unifor.
5, CASES, Modular system of office furniture. Design: Jean Nouvel, Unifor.
6, DRAGONFLY, Chair.Design: Odoardo Fioravanti con/with Philippe Tabet, Segis.
7, PLACAS, Dismountable coffee table. Design: Paolo Lucidi, Luca Pevere – LucidiPevere Design Studio, De Castelli.
8, QUADRICROMIA, Furnishing element, used as a surface covering or spatial divider. Design: Jean Nouvel, Danese.
9, HEEL, Chair. Design: Nendo, Moroso.
10, ELEMENT, Collection of tables, coffee tables, consoles and chairs. Design: Tokujin Yoshioka, Desalto.
11, CATA, LED spotlight. Design: Carlotta de Bevilacqua, Artemide Architectural.
12, ECLITTICA, Series of LED lamps. Design: Carlotta de Bevilacqua, Danese.
13, ADD-ON PENDANT LAMP, Suspension lamp. Design: Thomas Feichtner. Karboxx.
14,SILENZIO, Family of suspension sound absorbing lamps. Design: Monica Armani, Luceplan.
15, SYNAPSE, Modular lighting system which can be wall mounted, suspended or configured as a partition lighting element. Design: Francisco Gomez Paz, Luceplan.



Fonology: the noiseless response to a loud request.

Fonology (Ares Line’s brand) is a company that offers customize acoustic solutions and works starting from a multimateric approach to solve any kind of acoustic problem in every kind of environment.

Engineers and experts with longstanding professional experience research and experiment on a global scale to find the best sound absorbing materials in order to develop cutting-edge solutions to improve the response of space to sound.
Fonology helps designers select combinable products that offer maximum creative freedom, thanks to refined finishes and decorations; innovative lines, colours and profiles bring the great aesthetic appeal of italian style to highly functional elements.
The absence of any disturbance, good reception and intelligibility differ according to the dimensions of an environment and to the type of materials used for its various walls and furnishing elements. Fonology acoustic comfort arises from an assessment of overall spatiality, from a global vision that considers every detail an opportunity to inspect the tones, timbres, reverb, absorption and insulation of sound.


Ares Line: acoustic comfort even in “glazed” spaces.

Shared stand for Ares Line that participate at Orgatec to 2014, within the space of Vetroin (Hall 6 -A68), offering products for the global environmental comfort: seats along with specific solutions for the acoustics of the new brand Fonology, sound architecture.

Glass is a fascinating material, which is essential to create bright and transparent environments, the acoustic reverberation is the only drawback.
In a smart  twinning Ares Line concretely illustrates how to optimize the acoustics of any room, even the most “difficult”.


The comfort by Ares Line at the Wold Football Cup.

To furnishing the Arena Corinthians Auditorium, the Stadium in Sao Paulo designed by CDCA Arquitetos holding the opening ceremony of Wold Football Cup 2014, was chosen the Made in Italy design of Ares Line’s seating.

Arena Corinthians, the futuristic 48,000 seats Brazilian Stadium we admired on the occasion of the Wold Football Cup 2014 was designed by Coutinho Diegues Cordeiro Arquitetos (CDCA). Any environment and detail  is designed according to FIFA Standards ( security, comfort and technologies).
The Arena Corinthians Auditorium, designed to cover every details from comfort to function to accomodate Press, Athletes and the Technical Commettee, is furnished with Ares Line seating: goal for Italy!

WOW! meets Lionel Doyen, Quinze & Milan.

On the occasion of the Milano Design Week, a lively, informal party, at showroom Ares Line, was held to celebrate (with excellent Belgian beer flowing) the cooperation between Ares Line and Quinze & Milan, the cult brand of design founded in 1999 by the belgian artists Arne Quinze and Yves Milan. Play and colour are spreading all over the office.

During Fuorisalone the most iconic furniture units by Quinze & Milanthat are going to be distributed by Ares Lines enlivened the showroomin Milan: the pouf reproducing the soap box Brillo – legendary Pop-Art works by Andy Warhol- and the numberless, soft and lively geometries (resistant, washable and customizable with corporate logos and graphics) for sofa, armchairs and seatings.
It isn’t just a trade agreement, but an example of clever synergy to meet the ever-growing request for complete supplies coming from the market: the office chair is no longer the over-equipped task chair; more and more often the common and working rooms provide for areas to stimulate creativitiy and informal behaviour. In one’s place of work, they feel like playing.


Quinze & Milan/Ares: play and colour are spreading all over the office.

On the occasion of the Milano Design Week, a lively, informal party to celebrate (with excellent Belgian beer flowing) the cooperation between Ares Line and the cult brand of design founded in 1999 by the belgian artists Arne Quinze and Yves Milan.

During Fuorisalone the most iconic furniture units by Quinze & Milan that are going to be distributed by Ares Lines enlivened the showroomin Milan: the pouf reproducing the soap box Brillo – legendary Pop-Art works by Andy Warhol- and the numberless, soft and lively geometries (resistant, washable and customizable with corporate logos and graphics) for sofa, armchairs and seatings.

It isn’t just a trade agreement, but an example of clever synergy to meet the ever-growing request for complete supplies coming from the market: the office chair is no longer the over-equipped task chair; more and more often the common and working rooms provide for areas to stimulate creativitiy and informal behaviour. In one’s place of work, they feel like playing.