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Copernico Martesana: well-being and business trends.

A dynamic hub where well-being and business trends are well balanced, a flexible, hybrid and multifunctional workplace, core of an urban renovation process. The simple internal design of Copernico Martesana in Milan follows the main trends and needs of the new ways of working, like the biophilic design of the Oxygen Room and the home-feeling given by the Loft Office.

The Copernico Platform for Smart Working is constantly growing; following the successful experiences of Copernico Centrale, ClubHouse Brera , the workplace in Turin, and many others, the 6.500 sqm of the thirteenth Copernico hub in the north-eastern part of Milan.
“With Copernico Martesana we want to put our focus on the wellbeing of each worker becoming, at the same time, actors in the new economic processes that lead to new business opportunity”, Pietro Martani, Copernico’s CEO, says. “We want to anticipate the ever-evolving market and workers needs”.

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Copernico Martesana is designed by the firm Studio DC10, mixing different and connected environments as offices, meeting space, lounge area.

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Interior design is inspired by “genius loci” and the building of the ’70s was transformed in a vibrant environment featured by a cool, industrial design.

The centre of the project is the main cafeteria, a hybrid and informal meeting space, designed together by Bunker, Torricelli Associati and Weltgebraus to foster the culture of communication and interaction.

08-Copernico Martesana-hub-wow-webmagazineStudio DC10 has, also, added two environments completely dedicated to the wellbeing of the people: the Oxygen room, a green area where workers can find some rest form the daily stress,  the Loft Office, a comfortable place giving the sense of home-feeling and cosiness and an Art Gallery.

For the interiors, a neutral and neat design was chosen in order to help communication and to create a homogeneous workplace.
“The innovative system Copernico is made by three dimensions: space, connection, culture“, Pietro Martani concludes. “Copernico Martesana wants to become a benchmark in the area”, transmitting his features to an urban redeveloping area.
Text by Gabriele Masi.

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Do it together: BASE Milano.

A “new base to exchange ideas, develop projects or just have fun and drink a coffee in a stimulating and open environment”. With these words Matteo Bartolomeo, president of BASE Milano, presents the redevelopment of the ex-Ansaldo’s space in Milan, 6.000 sqm turned into a coworking, laboratories, a guest house and a bar, where different kind of events can take place. A cultural investment with a strong social and economic meaning.

The main purpose of the renovation of the Ansaldo’s space, a 112 years old building, was to create an environment where the connection between culture and economy could be redefined with the idea that in the future the culture can really be the driving force of our society and our economy.
“Today we are giving back to the citizenry an historical place after a radical change that has turned it into a cultural, artistic and economic centre of innovation. Here it will be possible to share ideas and contents, a fertile environment for young artists and creatives”, Cristina Tajani, Milan’s council manager for labour policies, economic development, University and Research, says.

A challenging project, cost 4 million euro, realised thanks to the synergy among Milan’s municipality, Arci Milano, Avanzi, Esterni, h+, Make a Cube³, and with the financial support of  Fondazione Cariplo.
Directly next to the entrance, in Bergognone st. 34, opened from early in the morning till late in the evening to everyone, there is the main environment of the building, an indoor square, divided into a lounge area and in a bar. At the side of the square the project includes a bookshop or temporary shop/project and an exhibition area with a small auditorium, with 150 seats.
The upper floor will host a coworking space with meeting rooms, and the guest house, that will host both paying hosts and artists involved casually in projects or workshops.

The BASE Milan motto is “Do It Together”, a significant change from the international trend “Do it yourself”. This is the idea that has driven and will drive the agenda of miscellaneous events, that aim to reflect over the state of being contemporary, in particular social and cultural innovation, new kind of jobs, urban transformation, sharing and collaboration. A synthesis of this perspective is the agenda of the first three months that includes the exhibition-workshop Visual Making (30 March – 17 April), over the graphic experimentation, the Book Pride, the independent publishers’ fair (1- 3 April), and the Chinese, France, Israel, Great Britain and the german brand Gaggenau’s exposition of the XXI Triennale “21st Century. Design After Design” (2 April – 12 September).
Text by Gabriele Masi.
Pictures by Valentina Sommariva.

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Tag Milan Calabiana: a 8500 sqm coworking campus with labs and swimming pool.

Tag Milan Calabiana is Talent Garden‘s coworking campus located in one of the up-and-coming neigbbourhoods of the town, just close to Fondazione Prada. An 8500 m2 space designed by Carlo Ratti Associati for 400 workstations meant for digital professionals. Not just an open space, but also private rooms, labs, training rooms, cafeteria and … a terrace with swimming pool to work outdoors. Not desks, only, but even english and yoga classes.

The space is one of the biggest of its kind in Europe. Talent Garden has invested €1 million in this Coworking meant for the community of digital innovators and it’s the second one in Milano (a third one will be opened in the Sempione district). It is situated in a suburban and mostly industrial estate, 5 stops only from the Duomo Cathedral, and is now one of liveliest city districts.

Davide Dattoli, AD and co-founder of Talent Garden, calls it an “office cloud” that moves its philosophy from square meters to rent to the concept of membership. he quotes ‘’Looking at the high rates of youth unemployment in the entire Europe, it is important for us to support entrepreneurs and help them discover the future methods of working. Now it is the right time to start innovating the workplace culture. This is what we are currently putting all our energy into. Talent Garden Milan – Calabiana campus will duplicate the number of members in the entire Talent Garden network and bridge Italian ecosystem with the rest of Europe.“

The innovative workspace at the heart of Milan was developed in close collaboration with
Carlo Ratti Associati.
To facilitate the meeting of talent, technology and creativity, the historical building – a former printing house, recently transformed in  a fashion showroom by the entrepreneur Marina Salomon – was completely reshaped.
Carlo Ratti, CEO of Carlo Ratti Associati says: “Technology allows us to put the needs of the human ahead of the machine, and this is revolutionizing both the design of workplaces and their social dynamics. Rather than working from home, self-employed professionals favour common areas to share services and ideas. They demand work environments where they are comfortable. This was our vision while designing the interiors of the new Talent Garden branch in Milan. Calabiana is not only about shared offices: it is a laboratory of ideas, a place to establish new partnerships and become part of an international professional network.“
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It is a place of innovation and collaboration, offering the entire infrastructure for creative work and idea manufacturing on 8.500 m². Developed according to guidelines of collaborative design and equipped with the latest technology, the campus aims to foster entrepreneurial interaction and growth.
The campus will host 400 professionals, comprised of freelancers, startups, agencies and large corporations. As corporate coworking demand is now increasing, some of the major players like IBM and Cisco will also establish labs with integrated technologies to be closer to the innovation community. Digital Magics, Italy’s largest publicly traded venture incubator, will join the space as well and take lead on campus startup investments.

Workspaces with smart tools for idea manufacturing and integrated digital technologies turn Talent Garden’s new campus into an accelerator for ideas. Kinect Media Walls, robo administrators and an internal digital platform for communication between members – all are designed for an exceptional experience and to facilitate effective collaboration. The program is rounded off by Tag Cafe, an aperitif area, a rooftop terrace with outdoor activities, a swimming pool, a mini cinema, several event spaces with a total capacity of 1,000 persons and a large open space equipped on the activity based office concepts.
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Another feature of the Talent Garden Milan – Calabiana campus are corporate labs, arranged in partnership with companies such as Cisco and IBM. With their integrated digital technologies their aim is the fusion between innovative startups and large multinationals in order to foster the growth of the local ecosystem. The offer of the new branch is completed by the TAG Innovation School which is focussed on reshaping traditional education and teaching emerging skills.
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