01-Copernico Martesana-hub-wow-webmagazine

Copernico Martesana: well-being and business trends.

A dynamic hub where well-being and business trends are well balanced, a flexible, hybrid and multifunctional workplace, core of an urban renovation process. The simple internal design of Copernico Martesana in Milan follows the main trends and needs of the new ways of working, like the biophilic design of the Oxygen Room and the home-feeling given by the Loft Office.

The Copernico Platform for Smart Working is constantly growing; following the successful experiences of Copernico Centrale, ClubHouse Brera , the workplace in Turin, and many others, the 6.500 sqm of the thirteenth Copernico hub in the north-eastern part of Milan.
“With Copernico Martesana we want to put our focus on the wellbeing of each worker becoming, at the same time, actors in the new economic processes that lead to new business opportunity”, Pietro Martani, Copernico’s CEO, says. “We want to anticipate the ever-evolving market and workers needs”.

03-Copernico Martesana-hub-wow-webmagazine

Copernico Martesana is designed by the firm Studio DC10, mixing different and connected environments as offices, meeting space, lounge area.

Martesana- copernico.DC10-wow-webmagazine

Interior design is inspired by “genius loci” and the building of the ’70s was transformed in a vibrant environment featured by a cool, industrial design.

The centre of the project is the main cafeteria, a hybrid and informal meeting space, designed together by Bunker, Torricelli Associati and Weltgebraus to foster the culture of communication and interaction.

08-Copernico Martesana-hub-wow-webmagazineStudio DC10 has, also, added two environments completely dedicated to the wellbeing of the people: the Oxygen room, a green area where workers can find some rest form the daily stress,  the Loft Office, a comfortable place giving the sense of home-feeling and cosiness and an Art Gallery.

For the interiors, a neutral and neat design was chosen in order to help communication and to create a homogeneous workplace.
“The innovative system Copernico is made by three dimensions: space, connection, culture“, Pietro Martani concludes. “Copernico Martesana wants to become a benchmark in the area”, transmitting his features to an urban redeveloping area.
Text by Gabriele Masi.

09-Copernico Martesana-hub-wow-webmagazine







Biophilia and industrial archeology: Mutti’s Offices.

Connecting tradition and sustainability through the light: the Mutti’s offices by the architect Paolo Bedogni renovate and expand an 18th century industrial building, unifying the 1.000 sqm. of the old and the new environments with a long solar promenade and branding chromatic choices.

Light is fundamental for agricolture, and it so also for productivity and wellness in the office. That’s the idea that links the Mutti’s offices in Montechiarugolo (Parma, Italy) and the company’s activity based on tomatoes.


Though all the environment, connecting the renovated edifice and the new spaces, a solar promenade links the offices over the two floors: an indoor street, with trees, enlighten with skylights, as the work environments, exposed to south to maximize the natural light.

Every workstation has also a lighting system based on a dimmable LED system, regulated by sensors. Workers can adjust the lighting through the smartphone or the computer.
Lights is also the key of the energy efficiency of the building, with a 18kW photovoltaic and a solar thermal system, and the air recycle that uses the solar irradiation.


A second feature of the project is the “tomatoes inspiration”: the hall at the entrance recalls the shape of the vegetable with a circular and regular shape, while the color over the space is based on red, that along with the gold, recalls all over the Mutti’s brand.


The flexible working environment, that includes also two meeting rooms at the first floor, is characterized by the ergonomic seats by Bross and the technical channels designed on the grès floor that allow to easily reconfigure the partition and the organization of the space.
Text by Gabriele Masi.




Olof Palme Convention Centre in Managua.

The impressive upgrading project of the multi-purpose centre Olof Palme is signed by the Italian architect Bruno Belluomini and has involved some major Italian companies, such as Ares Line, manufacturer of hotel, offices and training halls supplies, that also furnished 1200 armchairs for the glamorous Plenary Chamber.

The Convention Centre was carried out at the end of the ‘80s with a financial contribution from Sweden and devoted to the past First Minister Olof Palme, killed in 1986. Nowadays it is even the most important Congress Center in Nicaragua.
After being neglected, largely due to the big heartquake in 1972, it was in a dilapidated state.
In 2011 architect Belluomini was entrusted by Nicaragùense de Securitad Social Institute, owner of the whole area, with the renovation of the existing building and the carrying out of new ones: a 3 stars hotel with fitness centre and swimming pool, a multipurpose hall and commercial spaces to liven up the area outside the convention facilities, too.

The project, that lasted five years, was recently ended; it did not just restore the centre to its original magnificence but also added new features and re-established a link between this area and the urban pattern.
The six buildings are conceived as six independent organisms – in architecture and management, too- different in age, dimensions and shapes but linked by a modular constructive system and by the simple and rationalist style.
As far as the Plenary Chamber named “Plenario” is concerned, the only change was the reconstruction of the arch portal for the static consolidation.
Inside, the elegant Sweden interior design of the plenary chamber remained unchanged, except for the new false ceilings with integrated lamps and the new wooden floor.
Thanks to the new distribution now there are 1200 seats -instead 800.
Papillon armchairs by Ares Line were chosen, with red leather upholstery and supplied with drop-leaf tablet and multifunctional console, to guarantee optimum use, easy to fold away on special caddies, store and compact, to allow a flexible use of the multi-purpose room.
At the wall, a copy of Guernica by Pablo Picasso, with its destroyed town, pays homage to the memory of these places.



In the heart of Brera. Showroom Dieffebi in Milan.

Design City Milano, the event that stirs up the vibrating energy of design, was chosen by Dieffebi for the opening of this strategic Milan location with a cutting edge round table about Hybrid Office Design. Architect Cesare Chichi (967 Studio) explains the inspiring concepts of the interior design.

The opening of the Milan showroom in the Brera Design District marks a major advance in the history of Dieffebi, and goes beyond the mere celebration of its 40th anniversary; they could not miss the chance of a space in Brera where the identity of a “tailor made” company oriented to top-quality design and innovation would be fully enhanced.
The space peculiarities (140 smq with two windows facing on via Milazzo) have suggested a subdivision into three areas expressing the potential uses of products in different environments.


The first area is the ‘showcase’ intended for communication and creativity, it is an open, flexible and reconfigurable area for meetings, temporary settings and events.


The second one stands out for a more homely ambience while, it is the “hospitality place” to meet clients.


The third one is an actual office, equipped with desks and storage units, to be used as the company’s branch office.
At the rear, dark grey curtains define the support area with kitchenette.
The neutral colours -white and a palette of greys- chosen for the shell allow maximum freedom in fitting out the shop to display collections that are each time offered in several colours.

Orange, the corporate colour of Dieffebi, was chosen fo the seat-drawers and for the details of the big pictures that show the evergreen products.
Trilux, lighting partner, suppliers lamps and lighting systems that will change during the next settings of the showroom.



The 10 most innovative tables.

Dinner table or desk? Private or public environments? Trying to lay down these differences or to define strict furniture classes is hard and probably useless, as proved by the new products presented at Salone del Mobile and Fuorisalone 2016, which are more and more versatile and fit for all kinds of spaces, customized and structured systems to be developed and meet different needs.

WOW! selected the most interesting tables fit both for the home and work environments, a novel product design and pieces not only meant for a space but taking into consideration also the life that animates those spaces. Tables for new ways of working and ways of living.
Among the 10 best tables we confirm the two products we talk about in two previous articles: Pillow Table, the sit-stand-nap-desk designed by Tine Mouritsen and looking for a producer, and Coffice by Estel, a double desk connecting meeting table and kitchenette equipment.

WOW! adds to these the products the following presented at Milano Design Week 2016:

Brut, Magis, design by Konstantin Grcic.
The starting point of this tables collection is cast iron and the archaic rawness, solidity and physicality of its manufacturing process the material has two distinctive characteristics: it is heavy, and strong. The name stands for raw and untreated, but also calls to mind an high-quality sparkling wine, inherent to the refinement and sophistication of this project.

Zero, Alias, design by Ron Gilad.
An abstract and geometric shaped collection of tables and coffee tables in different sizes and heights. The table corner is interpreted as a structural element and magically emptied and almost stripped of its consistency, giving way to an enigmatic shape, an empty space outlined by colour.

Clavis, Tecno, design by Centro Progetti Tecno with Daniele del Missier.
A flexible table system which by means of a patented coupling and a limited set of industrially manufactured components allows an immediate “tool-less” assembly to be carried out and configured for a wide range of applications, from single desks to multiple workstations, to the heigh adjustable top for standing work positions.

Copenhague Deux, Hay, design by Ronan & Erwan Bouroullec
A new collection of desks, dining tables, coffee tables and benches in 12 different sizes.The top surface is made from a new laminate based on Nanotechnology providing an anti-fingerprint and easy-cleaning matt surface with a soft touch.

Add, La Palma, design Francesco Rota.
The multi awarded system launched in 2014 has been continuously improved , the last step t is a new table characterized by a frame of aluminum profiles continuing in die-cast aluminum legs.  Technically, the corner leg connects the beams forming a 90° angle, whereas the connecting leg forms a 180° angle with the beams, so that two or more tables can be jointed. Tt is perfect for foodservice, office, break areas and hospitality market.

Pegaso Infinito, Caimi, design Angelotti & Cardile.
The Pegaso collection expands with the new “Infinito” version, a modular table for linear compositions, allowing unlimited length. The formal simplicity and geometric line of the table top contrasts the sinuous fluidity of the polished aluminium base. The perfectly symmetrical base makes Pegaso Infinito seamlessly and infinitely join together.

MadeTerraneo, Lago, design by Daniele Lago.
A table system with top in hand-painted ceramic tiles, made in collaboration with the Caltagirone-based company Made a Mano. Craftsmanship and industrial processes to create this non-orthogonal plane, a sort of irregular patchwork composed of large pixels that carry the heat of the Mediterranean inside our living environments.

MovePlace, A.R. Novate design by Anastasia Gavrilova and Rafael Gaynullin.
The prototype of this foldable work was presented at Salone Satellite, it is designed by two young Russian designers, it is easily transportable and equipped with some functional accessories.



A joyful sense at work at Salone del Mobile 2016.

One year to go before the next Salone Ufficio 2017 (Worplace 3.0, April 4/9th 2017), but Assufficio’s project will already reveal its guide themes at Salone del Mobile 2016.
A fascinating installation designed by Cristiana Cutrona inspires you to find the sense of work (the meaning as well as the direction) to approach the design of a workplace in a new way.

Artistic videos and site-specific scultures, sounds and synaesthesia, references to classic architecture to reflect upon the identity of work according to human needs, which is the real cornerstone of the design of a new, flexible and smART structure for the workplace.
The installation “A joyful sense at work” refers to the quality of life, the anthropocentric approach to a new Humanism, to a cultural revolution that aims at giving happiness to mankind.

We are at the ending of the Cartesian culture where everything is pre-arranged and also the workplace must be a vibrating and changing web of data and actions, the result of the user-environment interaction. The key words are porosity, transversality, resilience and now the designer’s role is to mediate all needs” quotes architect Cristiana Cutrona, founder of ReValue.
Inside three big “cupolas” – Byzantine, Gothic and of the Renaissance – three symbolic areas represent the basic requirements of the new ways of working.
Concentration (the Latin  Domus), Sharing (the Italian Piazza), Creativity (the harbour from where every journey begins).
The installation has been realized with the collaboration of Filippo Riniolo (multimedia installation), Roberta Maddalena and Tommaso Melideo of Studio Quantica (site-specific usable sculptures) curated by Francesco Cascino.



Ergonomics & Wellbeing: a priority for Millennials, too.

Four generations (Millennials, Y Generation, X Generation and Baby Boomers) are working at the same workplace for the first time. A survey commissioned by Kinnarps demonstrates that this affects our workplaces less than we might think. The survey revealed that the younger generation feel that ergonomics is as important for their wellbeing in the workplace as having a high salary. Very interesting inputs for the new office furniture concepts presented by Kinnarps at Stockholm Furniture Fair 2016: Space and Fields systems offer many options for feeling good, in both body and soul.

According to Kinnarps’ survey, ergonomics is a priority area for all generations and a 58% have joint pains linked to their workplaces (62% of Baby Boomers, 57% of Generation X, 56% of Millennials) and the perfect workplace is characterized by both modern and ergonomic work equipment. For the younger generation, ergonomic work furniture is as important as high pay.
When the interviewed were forced to choose between office furniture that is nice-looking/designed or ergonomic, 84% selected the latter.
“It is surprising that young people place such a high value on ergonomics – quoted Elisabeth Slunge, Brand/Range/Design Director at Kinnarps- Thinking about this when you are young entails investing in wellbeing for the future, and the results are therefore very positive”.
The survey shows that health and wellbeing are important at all ages, with some differences among the generations: Millennials are more open to new typology of office solutions; Generation X like to work standing up; Baby Boomers prefer to have their own individual office, silence and privacy.
Obviously to create the employers’ satisfaction it is important to give them options in terms of both workplace and equipment.
Most generations (76%) also need to control their own working time, to work when it suits them.
“Despite different generations having somewhat differing preferences, the most flexible and smart companies have to understand that wellbeing can vary from person to person and according to job activities. Increasing wellbeing requires a broad definition of ergonomics. It is about the whole person feeling good, in both body and soul.” says Elisabeth Slunge.
Actually we can talk about “Design of the Options“.


Kinnarps Space system, design by Stefan Brodbeck. Brodbeck.
With a wide range of modules and smart solutions, Space series is packed with potential. By focusing on flexibility and a range of options, the series is designed and adapted for the individual and the tasks that are performed over the course of a working day.
“Space is about how storage is used today and how it will be used in the future. It links in with our perspective on how people wish to work and act in a modern workplace. The aim with Space was to create a universal system that works with many different needs. A flexible and modular solution with great adaptation possibilities. A unit with exciting features and options to create functional but also emotional and inspiring workplaces,” says Stefan Brodbeck.

Kinnarps Fields modular system designed by Olle Gyllang (Propeller Design,Stockholm).
The new modular product series Fields is developed and adapted for active workplaces. With sofas, tables, screens and easy chairs, it adapts itself to the user. Whether you wish to socialise or need to work undisturbed.
“The aim with Fields was to create a balance. This is done partly through its calm and gentle design, but also through the balance that is created in the overall interior. Where both the individual and group find the space required, for some private time and for time shared together,” says Olle Gyllang.



Shopify: creativity, acoustic comfort, work-life integration.

Linebox Studio (arch Andrew Reeves) recently designed Ottawa’s headquarters of Shopify, world leading Canadian e-commerce platform, that accommodate over 800 employees. The mandate was to create an innovative and creative workplace focused not just on productivity but also employee health and well-being. The balance between privacy and socialization was achieved by various spatial layouts and acoustic strategies, among these the large sound absorbing light fixtures produced by Luceplan.

The first challenge was to convert a new but standard office tower into a creative innovation hub. The solution was to maximize movement through a myriad of linked communal spaces to stimulate casual, unplanned interactions and informal meetings.

The spatial organization starts from the large open stairs rising through all eight floors, Integrating socializing seating along the side for creative conversations; in addition a large two-storey cafeteria/café space as a flexible performance and social gathering and healthy food venue.
All the workspaces offer a balance of spaces facilitating both collaborative interaction and focused individual work and include a structured ensemble of varied spaces providing workers what they need and want at different times for different tasks according to activity based office model. Each has an assigned “home” workstation; but within a non-hierarchical and vibrant office landscape, choice and control over where work is done resides with each employee: clusters of workstations in open spaces, enclosed boardrooms, semi-private nooks, armchair salons and also upholstered pods, sort of “creativity wombs”.
Enclosed meeting rooms eschew fish bowl transparency opting for visual privacy but with light from strategically placed ribbon windows.
The focus on acoustic comfort suggested various acoustic strategies from calibrated glass for interior windows to large fabric covered light fixtures to absorb sound and reduce echoing: Pétale (design by Odile Decq) and Silenzio (design by Monica Armani) produced by Luceplan (lighting design by Dark Tools.

Each floor has its own theme, all these themes are expressed with authenticity through multi sensorial stimulation: raw materials, custom work by local artisans, graffiti and street art works. Colours are bold and fresh, natural and muted or subtle and sophisticated depending on the theme and functioning of the space. Even olfactory stimulation is considered, provided by a cedar clad lounge in which the aroma of the wood encourages relaxation.
The design of Shopify’s office responds to an emerging idea that moves beyond work/life balance to work/life integration where the work environment can be as comfortable as home.
The two large photos below are by Younes Bounhar.

8-Linebox-Luceplan-wow-webmagazine-photo-Younes- Bounhar

7-Linebox-Luceplan-wow-webmagazine-photo-Younes- Bounhar


Estel: furniture and strategies to come up to Smart Working.

The meeting organized by Estel at Intesa San Paolo Pavilion in Expo Milano, proved that Italian firms, too, can adopt new approaches of Design Thinking to meet the complexities of Smart Working. In a lively and dense stream of presentations, interviews, videos and new installations, Estel hasn’t just shown products, but also a clear and consistent strategy.

Established 80 years ago and always working in the field of both home and office furniture, Estel is in a position to bring a domestic mood into an office, according to the Smart Working mode, and to supply a complete range of advanced ergonomic furniture like the height-adjustable desks, units provided with recharge points and acoustic comfort components.
There is no unambiguous answer to meet the challenges posed by the Smart Working. Explains Alberto Stella, CEO Estel “From our side, the strong belief of being what we have always been Flexible, proactive, open. We must know how interpret, decline, accompany, dialogue and often suggest by means of skills acquired on the field. In a word, we must be Smart, as the phenomenon to which we refer. To face the challenges of the Smart Working, translating Smart Office when it comes to interior design, it is a complex, articulated topic that affects us directly as design producer”.
Among the products that reflect this approach, there il EVO Sitting-Standing Desk System (electric linear actuator system Linak) that responds to the most recent indications on ergonomics by providing a tool that ensures well-being, efficiency and quality to the work day.

What benefits can be derived by alternating the two postures? Professor Francesco Marcolin, Professor of Ergonomics at the University of Trieste and Udine, explains “Both a seated and a prolonged standing posture cause discomfort and possible risks for cardiovascular disease. Alternating between the two seated and standing postures has proved to the best solution for office work, even better if also associated with moderate movements. These are the ideal conditions that can certainly help the operator to work and feel better. Moving around while working, not tiring the osteo-skeletal structures like the lumbar spine or lower back, and not tiring the legs, but alternating positions, allows a natural regulation of breathing and heartrate.
This results in greater oxygenation, without compressing the chest and therefore better cognitive efficiency, performance and a general sense of well-being. For this reason, alternating the standing and sitting positions with desks that raise and lower to the correct height is necessary and absolutely preferable”.

How can you transform your employee’s needs into opportunities and “energy” for the business? How can you apply the concepts of Smart Working in the real office? These are questions we find the answers for in the recent BPM experience. At the end of 2013 the credit institution started investing in a rethinking of the spaces, including a concentration room, unassigned but bookable work stations, phone booths, areas for relaxing and socialization available for the employees.
The extraordinary results that have been obtained from the first project oriented towards the Smart Office, coordinated by
Progetto CMR with the Estel being involved for the furnishings, open the doors to a pathway that will also be applied in the head offices of the Group.


Digital Entity: a workspace for the smart working.

The project for the new offices of Digital Entity, the NTTdata ’s business unit, in Milan is something that goes beyond the traditional research that aims to alternate open spaces and individual offices. The space, designed by the firm deamicisarchitetti, is divided using only furniture in a continuum of formal, informal, individual and collective environments: places with a definite character, built with a content-centred approach.

The aim of the new Digital Entity offices’ project was to test the efficiency of the new organisational set up of the space and to let the employees live personally the same freedom of expression offered to customers, in a smart working environment. The workspace represents tangibly what the core business of the company is.
“Starting from this briefing, through shared reflections, we tried to understand how this concept could be translated into reality. So a new principle was born: the ways of working don’t depend on the task or the employee’s status, but on the efficacy and on the opportunity”, the architect Giacomo De Amicis explains. “ Observing the worker’s habits, it was clear that people tend to use different places, not only for different tasks but also depending on different time and seasons. Today, meeting in the same  location means first of all the chance of using different environments that allows to nurture relationships, exchanges and sharing. We think that the interior design has to give a certain character to the place, an intangible feature that gives it an identity, which is the result of all the parts it is composed by, either geometric elements, materials, lights or furniture”.
It’s the idea of “flexible space” that is changing, creating a space without any hierarchy, an open space with large working desks, with stools for workshop and informal meeting, a relax area with carpet and armchairs, and a big writable wall.
The use of natural materials, combined in a simple way, and the leit-motiv of the square section iron profile grid pattern in different configurations, allow to keep a formal continuum on the background, from where several accents emerge: colours, materials and objects of other kind.
A great deal of attention was also was paid also in the furniture, all originated from a square iron tubular, the same geometry used for bookshelves, displays and semiopaque diaphragms.
On the black false ceiling, the traditional modular partition with recessed lights is replaced by lanterns: vivid lampshade in different shapes and dimensions made in parchment.
Text by Gabriele Masi.
Pictures by Gabriele Leo.


Mesh-luceplan- francisco-gomez-paz-wow-webmagazine

Dancing and interactive lighting.

They rotate as whirling dervish’ skirts or floating in the space with slow and sensual movements, they are moving light sculptures that interact with the viewers and the users. Along with these scenic proposals, we saw other innovative dynamic, fluid and interactive lights. Customizable lighting is one of the main trends of Euroluce 2015.

The moving lights change in space as living organisms, these new light fixtures are based on experimentation and research on the potential of LED technology. They offer multiple dramatic lighting scenarios for personalized performances.

Les Danseuses by Artemide, design by Atelier Oi.

This product is based on the Coriolis forces, the same forces that govern the physics of hurricanes. These inertial forces are perpendicular to the direction followed by a body moving in space, which rotates uniformly in turn, as seen by an observer that shares the same reference point. The fabric of the Les Danseuses gowns has a cone-shaped symmetry and the material can freely flow along its surface without stretching or warping, like the atmosphere surrounding the earth.

Supernova by Lasvit, design by Petra Krausova.

The breathtaking Supernova is an interactive glass kinetic sculpture. It magically transforms itself in both time and space, responding to the viewer’s movement by changing its form. The installation is composed of clear glass elements with linear texture that creates fascinating light patterns while moving through various angles.

Mesh by Luceplan, design byFrancisco Gomez Paz.
Mesh-luceplan- francisco-gomez-paz-wow-webmagazine
The designer explains: “I set out to create a lamp by starting with this capacity for spatial separation of LEDs, scattering them to optimize the spread of light, but above all with the aim of giving each of these points of light its own independence.
I wanted to make a lamp that lets you control the position and the quantity of light, a flexible object to adapt to space and the needs of the user. To organize the breakdown of the luminous points I used parameters similar to those identified by Fibonacci in nature, like the arrangement of the seeds in a sunflower, the eye-shaped features of a male peacocks plumage, or the complex forms of a head of cabbage. A precise sequence that inspired me for the distribution of the lights in space.” 

Free Pixel di Artemide, design di Carlo Ratti.

“Rather than nodes clinging a rigid infrastructure, LEDs can act as their own dynamic and living ecosystem, independent and mobile. As these technologies become ubiquitous, we are witnessing the dawn of the Free Pixel”. Carlo Ratti explains (see the article on Free Pixel).

Trends for contract and office seating.

Trends coming from Orgatec attract notice. How long it twill take for them to be appreciated by the market, only time can tell: more Soft seating, more acoustics, more vintage, more friendly. Anyway, what’s new in office chairs?

The mesh-chair seems to be outdated for the padded models are back,  as well as slim shapes, essential and squared, although not too much.
Appearance claims its priority over performance with more unconventional and free models as regards regulations.
The setting devices of chair and armrests are less complex and bulky, lighter and compact. The chair has no longer the characteristics of a “seating machine” and for the  user it’s easier to find their ideal posture. In general, the number of components is lower. (Sedus Turn Around, Tecno Vela, Arper Kinesit Chair, Flexform My Chair).
All materials find room and expression, but  wood is still being matched with other elements and the results are very interesting.
More and more products are designed to be flexible families to fit into different contexts and surroundings.
And in case of common areas, the lounge chair is also used to help to the acoustic comfort through high padded backs or well-organized configurations.
Text by Silvia Fattore

1, Arper, Kinesit Chair, design Lievore Altherr Molina.
2, Sedus Turn Around, design Judith Daur.
3, Tecno, Vela, design Lievore Altherr Molina.
4, Flexform, My Chair, design Baldanzi & Novelli.

5,Casala, Lynx, design Ewalt Kommer and Jeroen Kors.
6, Brunner, A-Chair, design jehs+laub.
7, Estel, Kite Chair.
8, Haworth, Openest System, design Patricia Urquiola.

Yogitech: a forest of vertical workstations.

The design by Gumdesign for snow-white offices carried out by Yogitech is the first application of “Office”, a new and flexible type of furniture, with a vertical development and a wired-up metal structure, produced by De Castelli.

Gumdesign has recently designed the premises of Yogitech, a Pisa based leading International company designing software for the control of microchips.
A bright “black and white” space of about 600 m2 on two floors, fragmented by a  “forest” of flexible metal structures defined by designers as “vertical circuits”.
The workstations, with metal structures in evidence, are perfectly wired-up, customized with closed storage units and shelves, and supplied with glass partitions to define a personal micro space,  yet in an open and transparent room with a consistent  interior design.

Photo by Vito Corvasce.


Fantoni: Hub, a shelter for a boundless office.

Today our way of working has changed. We are faster, more efficient, more flexible and nomadic. Hub designed by Matteo Ragni for Fantoni, is an office system created for this contemporary world, a ready to change landscape, simple to understand and use. It will be launched Orgatec 2014 ( Hall 10/2 – L2).

Hub sets you free to personalize your workspace the way you want it; it is the ultimate modular system, with its perfect geometrical structure, developed so that the frame can accommodate either independent workstations or multiple compositions. Hub is sculptural and contemporary: it opts for natural finishes for the top, with dove grey, stone grey and the radical solution of the ISB top in large-particle chipboard, contrasted with fabrics in audaciously bold colours: yellow, blue and orange.

Matteo Ragni explains: ”The Hub project arose from a real need to recreate a physical and mental space within a workplace inhabited by different people.  A kind of wall-less box to facilitate the osmotic dimension of relating with spaces and people. A relationship-oriented workstation that can be personalized and rearranged to meet individual needs, the direct descendant of the “Abitacolo” combi-bed that Bruno Munari first dreamt up to combine the different activities in the day of an adolescent, and to map out the time for each one: rest/play/study/relationships”.
From the use of a simple, large, square table, the idea arose to create a “four-poster” table, a mini-loft in which to work, rest, and feed on ideas, relations and good food, in a word, to live a space. And so this small, cubic world measuring just 160 cm becomes an ideal venue for our relationships and all that they require, a kind of portal enabling us to collaborate with colleagues near and far.”


Eureka! Chairs stored in a table by Archimede.

Archimede by iBebi doesn’t stop surprising! It is a flexible and easily configurable tables system on wheels and integrates the function of storage and transport of the chairs, too.

Thanks to a special holder hook accessory integrated under the top of the flip top table, the folding chairs Stilo can be stored in very little space and easily transported. Under the top are also positioned the linking device to connect tables and the clips to add the modesty panel.
It is a creative tables also in the tops’ shapes. No more boring rectangular meeting tables: be creative with our angular table elements!
Company Promo by Ibebi Design

Archimede System, by Ibebi Design (Design by Angelo Pinaffo). Folding and easily moveable tables to rapidly create functional working areas. The various forms, measurements and finishings available have been studied to adapt to all space and furnishing requirements.





Trivago: working “outside the box” for your holidays (Raum.Atelier).

trivago, the largest hotel search and information website worldwide, was founded in 2005 in Düsseldorf (Germany) where is located its headquarter. A few days ago the offices have moved to the the new Sky Office Building. Raum.atelier has designed the Urban-Vintage style new offices creating a “trivago Campus” based on work-life balance culture.

The architects Verena Hasiewizc and Marleen Goldemann-Sabbak of Raum.atelier have designed the workplaces of this young, dynamic and international company developing develop the idea of a “trivago Campus” furnished with everything it would be possible to find in an urban environment (for example soccer stadium, park, classroom, laundromat).
The new offices are located on three floors (2700 sqm); the workplace includes open spaces, conference rooms, think thanks closed by glass partition walls for privacy and concentration;  kitchen and break areas for socialization and other spaces for entertainment and relax (a yoga room, too).
The employee is encouraged to think outside the box on a daily basis. Creativity and innovation are highly valued. These attributes are enhanced by a smart working organization and creating a working environment that is informal, friendly, authentic and flexible.
Text By Gabriele Masi.





Dieffebi: smart, flexible and sustainable office.

The payoff “Thinking Beyond”, adopted by Dieffebi for its products embodies the philosophy of a company that has chosen the path to green innovation for the development of ever smarter offices.

In its mission to supply real innovative solutions for new working space Dieffebi has been implementing an eco-sustainable philosophy which even in these critical times is proving profitable.
The company, which uses 100% recyclable metal for its decor items, also has certification to ISO 14001 international environmental management standard.
In 2010 its photovoltaic project was completed, and in 2012 a cutting edge automatic system for surface treatment was installed, using non-toxic paints with zero emissions.
So ecology in its broadest terms enters Dieffebi offices, not just as raw materials with reduced impact on the environment and human health, but also as decor that combines good storage capacity, space dividing partitions and innovative instruments to make the work place more comfortable and environmentally friendly: Primo Acoustic cabinets with doors and back panels in sound absorbing material; Primo Recycling Bin, a unit designed for separate waste collection in the office; container modules in the Primo line for plants and flowers.

Dieffebi, Primo line container modules for plants and flowers which can be used to create more homely and healthier green areas in the office.
Dieffebi, Mia Ped, design Takiro Yuta, smart, flexible and modular storage system that will adapt to users’ needs.
Dieffebi, Primo Acoustic cabinets with doors and back panels in sound absorbing material.
Dieffebi, Primo Recycling Bin, a unit designed for separate waste collection in the office.


Work-life balance visions and furniture at Salone del Mobile.

Home Sweet Work?”, “Life-Work”, “Working your Interior Life”, “For The New Work Day” …
After the low yet steady process towards a more “domestic” workplace, for a sort of reasonable reciprocity, now it’s the Office that enters our Home. It’s not just a matter of furniture design, but of visions and strong impressions, that are inspired by the new life-work styles they try to suit. Several companies have even used the concept of work-life balance as their own Manifesto.

A Home isn’t just the place where you love and feel safe, now, according to the new common meaning of “place where you live”, it accommodates the office, too: everybody knows that we work and have teleconference meetings at home…
Not accidentally, the workplace was also considered at the exhibition
Where Architects Live: among the environments displayed by Francesca Molteni there are home-studio, too, like Studio Mumbai.
We saw companies, foreign as well, that appreciated the internationality of the
Salone del Mobile and have displayed flexible liveable environments, not thinking in straight lines as regards private and common, leisure time and productive time. So, many writing tables for home office, but also actual office desks and chairs, sound absorbing panels and screens, perfectly attuned to the other pieces of home furniture.
Companies are discovering that the
masterpieces of design are actually perfect for all rooms, at most you just change the colour of surfaces or fabrics (Offect, Vitra).
But the most interesting aspect is that the work-life balance concept may also become an explicit declaration of intent and suggest new modus operandi.
For instance,
Lago with the motto “Interior Life”wants to transfer to workspaces all of the experience acquired through the design of life at home, building work spaces designed in terms of individual and collective wellness, efficiency of reason and emotional intuition”.
Estel with the question Home Sweet Work?” want to open a debate about the Fusion of domestic and public space in its new magazine “The inner Edge” and at its stand at Salone, too (…the sculptural Niemeyer by Estel Office is a table or a desk?).
Arper with its pay-off “Life-Work” declaration of intent (will become Work-Life on the occasion of the next Orgatec) stresses “Home displays our personal taste and echoes our professional selves, a reflection of a like no longer divided between a job and a personal life, but rather an image of a complete person”.
Coalesse with the philosophy For The New Work Day explains that in the connected world, work and life are merged and its products are designed “to improve the quality at his highly fluid intersection” and are created “for the places where people want to feel inspired about their work day.”
Also “
The Scandinative Workplace” by Kinnarps and Luca Nichetto at Pelota is a mix of elements and furniture to design spaces and routes that constantly change, “environments where it feels safe to take risks, but which also encourage playfulness and participation”, a space “where the user constantly finds himself in front of a new juncture, which, by its own nature, imposes a choice and, above all, it changes the perspective”.
The fair organizers might take their cue from these perspectives and this strong and spontaneous trend to reconsider the next exhibitions in a more fashionable and innovative way.
Interactive editorial by Renata Sias, editor WOW! Webmagazine.

1, Arper, Duna, design Lievore Altherr Molina, born 14 years ago, its iconic silhouette still sets it apart as a design classic, ripe for reinvention again and again. Now, new plastic shell fabrication in polypropylene.
2, Coalesse, Hosu, design Patricia Urquiola, convertible Work Lounge Chair or chaise-longue; at home or office it addresses the idea of relaxed work.
3, Lago, Air Table, extendable meeting or dining table.
4, Estel Office, Niemayer, sculptural masterpiece: table or desk?
5, Estel, e-Wall bookcase and Embrace Sofa, design Alberto Stella: domestic or public interior?
Skandiform (Kinnarps Group) Modulor, design by Claesson Koivisto Rune. Table or desk in different sizes (presented at The Scandinative Workplace, Pelota).
7, Vitra Aluminium Group by Charles and Ray Eames. Thanks to 26 new colours of Hopsak upholstery fabric, these models can be used to create attractively coordinated furniture compositions in home as well as office meeting areas.
8, Caimi, Pli, design Marc Sadler, nomadic soud absorbing screen based on Snowsound technology, to improve acoustic comfort in public and private environments.
Bernotat & C, Doppeldecker, a working-dinning table that provides two levels: one for working and one for relaxing. When working time is over, just close the lid and hide all the clutter of work in an instant (presented at Fuorisalone Lambrate Ventura).


UniCredit: smart banking, Milan (Matteo Thun).

To celebrate its first 15 years of activities, Unicredit inuaugurated a new branch-format designed to revolutionize the customer experience. The new branch, the first step in an investment by the bank to modernize approximately 1,000 of its Italian retail banking outlets over the next three years, combines technological innovation, cuttingedge design (by Matteo Thun) and experiential marketing to make the customer experience more efficient, enjoyabl and interactive.

The Branch of the Future concept pays particular attention to the evolving preferences of customers, who increasingly expect services without scheduling constraints, seek financial solutions through a number of different channels and visit UniCredit branches both for advice and to carry out more complex transactions.The Piazza Gae Aulenti branch reinvents the use of space in the traditional neighborhood bank environment, recasting how customers and personnel interact and offering a generous array of integrated technologies.

The windows in the new UniCredit branch, transparent during the day, use kinect (smart-glass) technology to become interactive screens at night, enabling more personalized and dynamic communications than traditional printed posters.
Upon entering the branch, visitors are welcomed by a customer manager at a workstation that is equipped to manage queues and appointments with advisors, as well as to provide immediate solutions for basic needs. Customers can also access the bank via the internet from the branch’s multimedia workstations, entertain themselves with available tablet computers, or surf the internet on their own mobile devices by connecting to the branch’s Wi-Fi network.
An interactive video wall in the waiting area shows customers information on UniCredit products and services. Tellers and advisors use workstations identical to the customer manager’s, resulting in a flexible, personalized and highly multifunctional work environment. Each desk, laid out in a comfortable and spacious manner, is equipped with an electronic signature pad. Customers are comfortably seated beside the teller or advisor for all their interactions.
Workstations for personal-banking, small-business and private-banking account managers are located on the second level. They are also equipped with electronic pads and monitors that allow for more interactive customer consultations. A meeting room equipped 
with video-conferencing equipment enables customers and account managers to obtain advice remotely from specialists working in other locations.
The branch self-service area, which is accessible 24 hours a day, contains easy-to-use ATMs that feature new touch screens and intuitive graphics.
Outside of branch hours, customers can access a video room that will connect them remotely to a consultant. This makes it possible for them to carry out up to 70 more complex transactions and contracts.
“This new branch is the result of more than 20 recent research and innovation projects that sought to understand what value our bank should create for customers and to emphasize their importance,” said UniCredit’s country chairman for Italy, Gabriele Piccini. “We began by observing customer behavior as we worked to design a more welcoming, user-friendly service model that enhances their experience from the moment they enter a branch to the moment they leave it.”


Mooia Sedus: a silent make up.

Sedus Mooia is not a product, it is a ground-breaking concept which offers unlimited possibilities for the interior design focused on acoustic comfort. It offers an effective solution to acoustic problems thank to its integrated and invisible sound absorber material, but its “esthetical identity” is very visible, flexible and free.
It can be used like a picture hanging on the wall, a panel hanging from the ceiling, or a free-standing partition; while improves the acoustic conditions it appears like a decorative element. The decorative covering possibilities include: seven colours, a wide range of eye-catch images from an online data bank, or your “own” photo, the corporate logo or the favorite colour.