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Copernico Martesana: well-being and business trends.

A dynamic hub where well-being and business trends are well balanced, a flexible, hybrid and multifunctional workplace, core of an urban renovation process. The simple internal design of Copernico Martesana in Milan follows the main trends and needs of the new ways of working, like the biophilic design of the Oxygen Room and the home-feeling given by the Loft Office.

The Copernico Platform for Smart Working is constantly growing; following the successful experiences of Copernico Centrale, ClubHouse Brera , the workplace in Turin, and many others, the 6.500 sqm of the thirteenth Copernico hub in the north-eastern part of Milan.
“With Copernico Martesana we want to put our focus on the wellbeing of each worker becoming, at the same time, actors in the new economic processes that lead to new business opportunity”, Pietro Martani, Copernico’s CEO, says. “We want to anticipate the ever-evolving market and workers needs”.

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Copernico Martesana is designed by the firm Studio DC10, mixing different and connected environments as offices, meeting space, lounge area.

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Interior design is inspired by “genius loci” and the building of the ’70s was transformed in a vibrant environment featured by a cool, industrial design.

The centre of the project is the main cafeteria, a hybrid and informal meeting space, designed together by Bunker, Torricelli Associati and Weltgebraus to foster the culture of communication and interaction.

08-Copernico Martesana-hub-wow-webmagazineStudio DC10 has, also, added two environments completely dedicated to the wellbeing of the people: the Oxygen room, a green area where workers can find some rest form the daily stress,  the Loft Office, a comfortable place giving the sense of home-feeling and cosiness and an Art Gallery.

For the interiors, a neutral and neat design was chosen in order to help communication and to create a homogeneous workplace.
“The innovative system Copernico is made by three dimensions: space, connection, culture“, Pietro Martani concludes. “Copernico Martesana wants to become a benchmark in the area”, transmitting his features to an urban redeveloping area.
Text by Gabriele Masi.

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Body, Mind and Environment: a 3D wellness in the office.

If anyone has to pick up a concept to sum up the nowadays evolution of the workplace, he would choose “feeling good”. As the biopsychosocial model has become used to defined wellness and health, the environment has been understood to have a fundamental role in shaping the different dimensions of employees’ well-being: physical, psychological and social.

Do you want to improve the level of well-being of the employees working in your company? Start from the environment they live in. The environment, infact, as also the OMS has recognized, highly affects the physical, mental and social state of humans. In the office design, as well, this concept has become essential to build the scaffold of a healthy and productive working ecosystem.


Today’s office design is taking a step forward, in order to keep the workers healthy and therefore more productive. Problems and diseases of the musculoskeletal system due to wrong, long-lasting sitting positions, for example, are prevented by dynamic ways of working, agile workstations, sit-stand working desks, or unusual seats like the Technogym’s wellness ball or the ones that Kinnarps has presented at the last Stockholm Furniture & Light Fair.

Also, the arrival of the IoT has played a fundamental role, helping to improve the quality of the air, the lighting and heating system, allowing also to personalize them through personal smartphones.
Moreover, other services in the office are thought to encourage the employee to take care of themselves: company restaurants with healthy menus and fully equipped gyms come along with wellness rooms and dedicated doctor’s appointment.


If you’ve never heard about happiness at work at work, probably you have been in another planet for the last years. The working environment and HR management get inspiration from the marketing and advertising industries as “creator of experiences”, while it resembles more and more to a theme park, where anyone can try fun and different things. The keyword is “human experience”, a mix of engagement, fulfillment, and empowerment, capable of successfully leading the company through the future challenges.

A new interesting trend comes from the new findings from neuroscience that have brought in the office a new concept of equipped relax areas, music, and spaces capable of reducing stress and facilitate concentration, even in noisy and dynamic open spaces.

Hoofddorp, 19th of March 2017 – Plantronics office. Photo: Mats van Soolingen

Casual meeting as the occasion of new and original ideas. The office design aims to increase the chance of encounter among employees (in-between, break and informal meeting areas) and between the inside and the outside of the company (co-working spaces attracts external professionals while more frequently curious customers visit the exhibition spaces, attend classes or use the services offered by the company’s environment).

The symbol of the social experience of the workplace is the ever-present foosball table and the Dutch Plantronics office’s rehearsal room, while couches, armchairs and kitchen spaces enhance the home-feeling that a working space nowadays has to give. A good work-life balance, at last, helps to live more easily the working environment experience: company’s kindergartens, pets in the office, agile and smart working strategies are just some examples of the more and more blurred boundaries between office and private life.
Text by Gabriele Masi.




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Take Your Dog To Work Day 2017 (June 23rd).

Take Your Dog To Work Day 2017 is an event created to experiment the benefits of a dog-friendly office. Different companies are nowadays opening their spaces to pets in order to promote social interactions and to improve the wellbeing of the workers, allowing a better work-life balance. An example is Kurgo that has designed its own workplace as a creative environment, perfectly suitable for “dog colleagues”.

Born in 1999 form the idea of Pet Sitters International, the event Take Your Dog to Work Day encourages companies worldwide to allow their employees to bring their dogs and pets to work with them.


Several studies, as the last one by the Banfield Pet Hospital and Mars Petcare, have proven so far the beneficial effects of pets in a working environment: reducing stress (85%), improving socialization (79%), work-life balance (85%) and productivity (67%).
An example of a total dog-friendly company is Kurgo (Salisbury, Massachusetts) that following their mission, has designed their office in order to create “the best doghouse ever”, using recycled materials as wood and steel shipping containers.

“Allowing people to take their dogs with them at work improve their life quality, creating a more relaxing atmosphere and improving the level of interaction among colleagues”, Marco Travaglia, Regional Director Southern Europe of Purina, another company following a pet-friendly approach.
Even if it seems just a matter of attitude, allowing animals in the office requires a good planning. An efficient example is the PAW (Pets at Work) project by Nestlé: after a selection process, made by a specialist, through observations questionaries about the dog’s behavior, the pet undergoes a three months trail period before he is allowed to freely enter the working environment. However, there are several environments where they are not permitted to go, as formal meeting rooms or eating areas. During the day, employees can decide where to leave their puppies, either in dedicated dog-friendly rooms or small garden or keeping them on a leash next to their desk.

For the companies and the workers willing to join the Take Your Dog To Work Day 2017 on the 23rd June here are some advice given by the promoter of the event, Pet Sitters International:
1. Check with management and co-workers to see if anyone is allergic, afraid of or opposed to you bringing your dog to work.
2. Puppy-proof your work space, removing poisonous plants, hiding electrical cords and wires and securing toxic items such as correction fluid and permanent markers.
3. Consider if your dog can easily adapt to the office environment: if he is aggressive or overly shy, it’s best to leave him at home. Consider also how he has behaved in the past around strangers.
4. Prepare a doggie bag, including food, treats, bowls, toys, a leash, paper towels, clean-up bags and pet-safe disinfectant.
5. Plan your pet’s feeding times carefully.
6. Avoid forcing co-workers to interact with your dog and remember to colleagues that chocolate, candy and other people food should not be shared with dogs.
Text by Gabriele Masi.
Opening: picture by Purina’s gallery.



A charming and high-tech home-like space to share.

In 2009 Appartamento Lago reinvented the showroom concept, creating a revolutionary approach to overthrow the paradigms for presenting design. Seven years later Lago presents Casa Lago, in Milan, close to the Duomo, a new high-tech space where “design thinking, networking and a home-like feeling meet to create new connections and business opportunities”.

A 400 square metres charming flat located at Via San Tomaso 6, in a strategic position near the Milan Duomo. A location “conceived to enhance the design of the products and welcoming users with an empathetic embrace” as Daniele Lago quoted.
A multi-function space, owned by the company, where design creates a welcoming environment with a home-like feeling, hosting meeting rooms, temporary offices and coworking spaces, and can also be rented for events and business meetings.


The first space that visitors to Casa Lago experience is the Entry where the key word is transparency: the suspended, streamlined furnishings emphasize the concept of lightness.
The dining room Sala da Pranzo is just beyond the entry. This space, the core of conviviality, relationships and socialisation; a long Community Table for gathering for meals and an Air kitchen to cook and to accommodate show-cooking demonstrations. This area can be transformed into a conference room complete with all of the technological equipment.
Separated from the Sala da Pranzo by a wall, there is a fully-equipped Cucina, cutting-edge professional kitchen that welcomes guests with its Azulejo tiles, which evokes the colours and flavours of the Mediterranean sea.
With space to accommodate up to 60 people, the Salotto is the most prestigious area. Here the project respects the building’s original architecture, restoring its stunning old wood ceiling while maintaining a constant dialogue with modern design. The furnishings in this space were chosen to provide an infinity of compositional possibilities: from presentations with a space for an audience, meetings and large events to work stations for two.


To gather a larger group of people around a table for a meeting, Biblioteca is the perfect place: the pale hues of the furnishings and the natural light help keep the focus on work in a restful, relaxing environment.
Separated from the Library by an ethereal Air bookcase, the Studio is distinguished for its dark hues. In its 40 square metres, suspension rules the day, emphasized by the Air bed, sofa and table. The Studio is a perfect temporary office and also a place for relaxing between meetings.


The Appartamentino space is a complete flat with all of the requisite comforts. As with the Studio, this area is dedicated to relaxation, but can also be business-oriented. The Air bed, set up on the mezzanine, underlines the lightness of the space, while the round Air table gives the room a welcoming atmosphere, fostering meetings. The bathroom has a hydro-massage shower, welcoming anyone in need of a break from a frenetic workday or business trip.
The Partner Companies (among these: Bticino, Flos, Elica, Fantini, Florim, Listone Giordano, Nice, ecc) play an important role to improve the technical performances and the functionality of Casa Lago. And more specifically Bticino, the head of the Legrand Group in Italy, supplied electrical systems and solutions, like the IOT products connected to the Eliot programme together with technologies for a user friendly, truly useful and intelligent energy use.



Spotify: when the music shapes the space.

Energy and creativity: these are the key concepts of the Spotify’s offices in Milan, designed by Adolfsson&Partner. Two ideas connecting design and music, as a source of inspiration, freedom, collaboration and wellbeing. A colourful working environment where everyone can freely express himself.

660 workstations, 75 meeting rooms over 5 floors and more than 8 thousands sqm, designed to satisfy the modern equation of the working environment design: happiness = more productivity. Spotify, the famous swedish commercial music streaming service, has put into in all its offices around Europe, including Milan, its mission and corporate philosophy through the space, making its employees experience it everyday.

The color is the main peculiarity that first strikes you entering the space, especially in the furniture and on the walls, where graffitis are a leitmotif that characterise most of the rooms. Other features makes the Spotify’s offices an example of the new ways of working concepts: the attention paid for the the break and in between areas, the informality of the space, the kitchen and all the space allowing to cook and eat directly in the office, the use of design elements as working tools, as the 700 meters wall paper that can be utilised by everyone as a blackboard.
An office inspired by the music, core business of Spotify, where music beats the time of the working day, emphasise the home feeling sensation and team working. “In our office we listen to collaborative playlist to be motivated”, Angela Watts, Spotify’s VP of Global Communication, says. “Everyone can contribute with his own taste and no one feels left apart”.
Text by Gabriele Masi.





From a father-like to a mother-like company model .

The final Jelly Session of the WOW! Agile Working Island has inspired new questions about the need of an anthropological approach to the new ways of working: while the line between home and working environment is becoming more and more dense and blurred, the smart working model is realised through the design, as an instrument capable to introduce the worker in the new system.

The 2nd edition of the WOW! Agile Working Island has left many insights about the designing of the new working spaces, focused on wellbeing, flexibility and dynamism. Although these key concepts have been widely discussed, it is useful to analyse them through another point of view, an anthropological one, starting from the latest experiences discussed during the event.

1. From a controlling father-like to a mother-like model of the company.
The office space is no longer the stiff and sever place it used to be, image of the inflexible look of a father, but it’s a more like mother’s womb environment, welcoming, home feeling oriented and capable of cuddling his employees. The new spaces, like in between areas, nursery, break areas, and the attention paid to the effects of the noise, stress and a pour environment over the workers, and so on, show how the office is becoming a nice place to live. That’s because the paradigm has changed: beauty is wellbeing and wellbeing is productivity.
The best example of the mother-like company is the “cuddling environment” of Mattel in Milan, a space designed to challenge the classical conception of the working place towards something we can call “ the school of wellbeing”.
The company is a kind of an “adoptive family”, not only focused on the wellbeing of the employees, but also on how to teach them the way to properly take care of themselves: a part from the Green Project, we have already talked about, Mattel implemented a monthly plan with several services thought for his employees such as free osteopathic treatments, the presence of a psychologist or the blood test through the blood donation directly organised in the workplace, in addition to a free at-the-desk breakfast the first day of the month, fresh apples at the reception every day and subsidies for extra office services like medical check-ups or bus tickets.

2. A cultural perspective: peculiar deviations form the standard smart working model.
If “Design and Smart Working are about culture” as Andrè Straja underlined during the Jelly Session, the peculiar situation of Italy, where concepts such as flexibility, ergonomics and work-life balance, are perceived as new ones, has not to be considered totally in a negative way, but like a fertile and fruitful chance to “re-model the model”.
The indian Discovery Centre designed by Giulio Ceppi (TotalTool) is an example of retail shop where the made-in-italy is not just about the object and the product design, but also about a way of thinking based on always considering the context where the idea has to be applied as the main point of the project.
If the design is a cultural expression and we can’t overlook the cultural aspects, we can’t just adopted directly and entirely the models coming from Cupertino.
That was the insight that drove the project of the Digital Entity’s office in Milan, a space with an essential and clean design, as NTTdata wanted it very similar to the essential Japanese concept of working.
And, as Rossella Destefani reported us, this choice was perceived as a plus by their customers since “they don’t buy just the product, but also the Japanese reliability”.
That’s why design is not a neutral and ephemeral element, but the main instrument of the smart working change, a lived expression of the company management and of the new ways of working.

3. From the corporate to the body: how it is possible to create a group identity in the “flexibility era”.
Smart working is about trust and about educating to the trust. But how can a company teach trust and create a group identity at the same time? Through design.
Design is not just about making the office a nice place, but it has a deep influence and an educational power over the workers’ body  and therefore over the worker himself: flexible spaces and adjustable height desks force the work to be more dynamic; in between spaces, graffiti, and kitchenette create a new way of living the space and through a more informal space, blurring the line between the outer space and the office space, between the time in and the time out, enhancing the undefined working continuum given by the new technologies; meanwhile the open space model lets the company to be perceived as more transparent and horizontal in his hierarchy.
Design is also essential to make the workers perceive the brand identity and values, as we have already underlined for example talking about the new Star’s headquarters.
Another example, that was we have analysed in the final Jelly Session of the WOW! Agile Working Island is Technogym Village in Cesena (Italy). Here the leader company’s motto “we promote wellness in everything we do” is reflected throughout a space created to make the employees fitter: free use of gym machines  and of a jogging track before or after the working time, a selected and healthy food served in a “wellness restaurant”, the use of the wellness balls as chairs and writings at the side of the elevators that encourage the use of the stairs.
Text by Gabriele Masi.
1, 2 Wellness Campus Technogym, Antonio Citterio e Patricia Viel & Partners, Cesena (Italy).
3, Wellness Room, Mattel Italia’s offices, Milan (Italy).
4, UniCredit International Centre, SGS Architetti Associati and Studio Scagliotti, Sofia (Bulgaria).
5, Star’s Headquarters, Il Prisma, Milan. (Italy).
6, Digital Entity’s offices, deamicisarchitetti, Milano.
7, 8 Discovery Centre, TotalTool, Bhartiya (India).

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A mediterranean workplace: the Mosaicoon’s offices by Lago .

A new Lago at Work’s project is born in the Mosaicoon’s headquarters: a sea view open space with a citrus grove, image of the mediterranean culture. The interior design by Squar-e Architettura, Francesco Brigulia and Giuseppe Di Prima, with Francesco Librizzi Studio, in collaboration with Lago, focused on the concepts of relationship and individual and collective well-being in the workplace.

Empathy is the foundation of every kind of innovation. It was from this idea that Daniele Lago, Lago’s Managing Director and Head of Design, with Ugo Parodi Giusino, CEO Mosaicoon (Tech Company leader in the web video production and distribution) join together in the project of a space capable to express the “mediterranean” workstyle.
“…We have to use our great cultural and genetical heritage to define our own identity, based on conviviality and wellness, that will become really appealing for the rest of the world”, Daniele Lago says.
The Mosaicoon’s headquarters in Isola delle Femmine (Palermo, Italy), is located on a triangular space between the land and the sea, 2.000 sqm over 3 floors.

In order to answer to the need of a flexible space in the operative areas, a movable version of the “Et Voilà” walls has been placed, allowing to connect and separate different spaces in different ways. In addition, comfortable couches, swings and table footballs give a playful touch to the environment, while a Community Table Air gives is the ideal place where to share ideas and projects.
Lago has also made the furniture of the common area in the basement: the cafeteria provided with a 36e8 kitchen and a 12m Community Table; the conference room with a 6m Air bookcase and a break area with Slide couches, that can be arranged in different compositions.
The home feeling sensation, that dominate the whole project, is emphasise in the executive offices at the first floor: a kind of apartment-office with divided in an operative and relax area with a big domestic Air couch.
Testo di Gabriele Masi.



Innovation Center: Intesa San Paolo tower in Turin.

How can design improve your life and your business? Located at the 31st floor of the transparent tower designed by Renzo Piano, the collaborative project by Lago for the Intesa San Paolo’s Innovation Centre reflects the values of a flexible home-feeling-oriented space, capable to bring in a work environment the positive sensations that a domestic environment can give. Daniele Lago has talked about it with Roberto Battaglia, manager of the Intesa San Paolo training department, in an inspiring conversation at the EXPO Pavilion.

The meeting “Come il design migliora la vita e il business?” (How can design improve your life and business?) opened analysing what really empathy is in a workplace. Not only the “Empaty of point of views” that allowed Lago to design the innovative space for the future bank Intesa San Paolo had in mind, but also the kind of empathy that make spaces, objects and people “vibrate in unison”.
The Innovation Centre collaborative project, developed by Lago along with Intesa San Paolo, is inspired by the Lago Interior Life’s principle, creating, through design, a home-feeling-oriented environment that support the individual and collective well-being, developing both formal and informal connections.
A strategy explained in the claim “Welcome Home”  that Daniele Lago, Lago’s managing director and Head of Design, has introduced with this words: “I believe that the true innovation is the one that makes the everyday life better, independently of the field where it is applied. For us design is a powerful instrument of social transformation. We spend most of our day outside our homes, in the office. That’s why we think it is necessary to design working and business environments as welcoming houses, in order to support an individual and collective well-being and to build a background for new ways of encounters and exchanges.

In the centre of the open space, a 13m long Lago Community Table “floats”, suitable for co-working or conferences, surrounded by furniture on wheels that allows to constantly reconfigure the space if needed.
The plan of the table goes through two specular bookcases, that dived the space in an area for the laboratories and a break area, suitable also for events.
The LagoLinea bookcase links the working area with a kitchen, design to increase the home feeling and relax perception and the chances of encounters.
A sensation given also by the big wall integrated in a living station, that allows to easily share and present projects and digital presentations, and by the domestic lighting, in compliance with all the workspace’s ergonomic standards.
The business district area was thought differently and developed around a main rectangular environment, with three wide glass walls on the sides. For this reason Lago created a light interior, emphasising the panorama with a ring of couches, a perfect place to enjoy a break.
At the sides of this space two management offices are located, while in the centre a 4m x 3m Air table is entirely dedicated for meeting: all following the principles of transparency and lightness.
Text by Gabriele Masi.





The home-feeling coworking: Lago at Work Paris.

A new way of living the office dedicated to the Paris’s designers, architects, creatives’ community: on the 17th september the new Lago at work Paris @Patchwork will be inaugurated in Rue de Clèry 8. The first Lago’s coworking space in France will be a meeting and working place, inspired by a strong sense of home-feeling.

Lago at Work in Paris @ Patchwork is one of the first project of the new strategy “Welcome Home” of Lago, leader company in the design system production, that aims to take its experience in the domestic field into “everyday-life” places, such as shops, offices, hotels, restaurants and bars.
“We are living most of our day outside our houses”, Daniele Lago, Lago’s Head of Design, said. “Lago’s design is following the changes of our society, bringing the “home-feeling” into the workplace. That’s why we think about the office as a comfortable and welcoming home. For us design is a powerful instrument of social transformation and we are happy to start our 52nd Lago Interior Life Network’s space here in Paris”.
The main drive of the Lago at work Paris’s project is the color. Ultramarine blue, lilac, red, lobster, sun, straw, acid green, pale pink: all the environment takes after the Patchwork’s logo, clearly visible at the entrance, with a 4 meters high anamorphic projection.
Lago at Work @Patchwork is designed on two levels: the ground floor is furnished with Air Tables, School chairs, Air suspended bookcase and an Air Wildwood bench where everyone can have a break, reading or having breakfast.
From the open space, through a vintage stairway, it is possible to access a walkway where, thanks to the LagoLinea system, you can find more private and quite workstationsThe basement is designed for gatherings or workshops, with a 36e8 kitchen for lunch breaks.
“We decided to realise a space with Lago after visiting the Lago Other Store @Open | More than Books in Milan”, Mikael Benfredj, owner of Patchwork and of the two Lago Store in Paris, says. “This hybrid environment where u can work, read, design different projects and also buy furniture, has really striken me. In particular, the open and flexible coworking spaces with their essential design that suit perfectly with the new ways of working’s needs. An environment that a city like Paris must have”.
Text by Gabriele Masi.


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Street Art in the office.

“The street art with its direct techniques and its suffering soul enters the offices to give a new values and new insights to the space”. With these words Alide Forte Catella,  Coima Image’s managing director, explains one of the most interesting trend in fact of working environment, a symptom of a new point of view.

The decoration in residential and offices projects is becoming a more and more important
element: it defines the style and characterizes the whole environment”, Alide Forte Catella continues. “When you look for and select the street art, you need a profound thought that has to be transmitted, in order to make the project warm, welcoming and with a story that makes it already unique”.The last projects by Coima Image, the hall of the Google-Pandora’s building and the Roland Berger offices, tell a lot about the new ways of personalizing the space.Graffiti, that are usually painted in public places to give a voice to a protest or to social criticism, develop in a new form of art with a legal and shared expression.  A new language capable to give a cultural and artistic soul to living spaces.
Wow! has already talked about other examples of how graffiti can really fit with workplaces and most of all with in-between spaces, as it is shown in the new Neomobile’s headquarters in Rome.
“Street art as well as the the new visual contemporary art is integrating very well with the new modern office concepts that, through designing of different spaces, aim to stimulate social interaction among colleagues and creativity ”, Salvatore Marinaro by Unispace, who designed the project, says. “I appreciate this way of approaching the interiors, but not in the operative areas, where, in my opinion, the focus has to be pointed on the work station, with the right choice of lights, colors and materials”.
As also Monforte‘s headquarters and the cultural platform #UfficioManifesto show, the growing presence of graffiti in the working enviroment can be considered a part of the new ways of working, aiming to create a collaborative, fun, and home feeling workplace, more informal and relaxed.
Testo di Gabriele Masi.

1, Hall Google – Pandora. Coima image. Coima Image took care of the main lobby’s interior design, in the building projected by W. Mc Donough in the new Milan’s Isola quarter. Four street artists have been working for four evenings, using the spray techniques, interpreting some suggestions as the green and the nature (since the proximity of the world famous Bosco Verticale), the abstraction and the representation of the letters G and P (Google and Pandora). The milanese street artist are Marte, Fosk, Mate and Leos. The first three are part of the “Nuclear1” , a crew borned in Milano in 1996 and composed by artists with different backgrounds and styles.
2,3,4  Roland Berger’s offices, Coima Image. The Roland Berger’s offices are hosted in the building “Gioiaotto”, designed in the 70s by Marco Zanuso and recently restructured in the Porta Nuova Varesine project.
Coima Image has rethought the 600 sqm workplace, aiming to optimize the space. The double or multiple manager’s offices are separated by walls and decorated by graffiti inspired by the principles of the world famous “Singularity University” in California: using the new technologies to face the great contemporary challenges. That is why every office is characterize by different images of DNA, energy, robotics and nanotechnologies.
The street artists are the same:  Marte, Fosk, Mate and Leos.

5, 6 Monforte’s headquarters in Milano. Monforte. The space designed by Monforte and its business developer Paola Miglio, is a “coworking of spaces and ideas”, the manifesto of the collaborative office. The areas of this colourful work environment recall models of different ways of more relaxed team working (eat and chat, meet, welcome).
“We want to take the experience we made in domestic spaces in the working environment, to build workplace for the individual and common well being, in which intellect’s efficiency and the emotional intuitions can easily work together”, Daniele Lago, by the 
Lago company, that supplies the furnitures, says.
7, 8 Neomobile’s office, Unispace. “The choice of the graffiti is linked to the old campaign “become a superhero of mobile monetization” that Neomobile was running when we designed the new spaces”, Salvatore Marinaro said. “The corporate communication manager wanted for the in-between and break areas, images of famous superheroes in unusual poses, such as a sleeping Superman or Hulk coming out of the shower”. In Neomobile’s offices there aren’t any graffiti in the operative spaces, where they preferred to keep neutral walls in order to facilitate the concentration.



#UfficioManifesto: a cultural platform.

How should the ideal, collaborative workplace be? Enjoyable and with a home feeling. That’s what emerged from the shared, cutting-edge platform planned by Monforte agency with Daniele Lago to design their new offices in Milan.

We create together an #UfficioManifesto with ideas and words for a new way of living the office”. That could be an invitation coming from a design school, instead it’s the call for ideas launched by the digital communication agency Monforte.
Six months ago there was a move under way and a new office to fit out. Now there is a new cultural platform with ideas and projects to carry out the ideal collaborative office, taking into consideration some innovative social experiences rather than solutions of interior design. The new offices partecipates to the Fuorisalone with events and presentation about new Ways of Working.
“How should the office of your dreams be?”
The question was asked to the Internet community by the Scientific Committee involving visionari people like Daniele Lago (CEO e Head of Design of Lago Spa), Andrea Frigo (CEO of Monforte srl), Fabio Fornasari, Cristina Rebolo, Angela Violino e b(architects and designers), Ivana Pais (sociologist, Andrea Paoletti (founder of Casa Netural), Valentina Auricchio (journalist).
The tag cloud #UfficioManifesto has already pointed out two key-words: the working environment should be enjoyable and with a home feeling.
Maybe the time has come to a new utopia. The one we have recently talked about also in the WOW! #17 editorial “Work-life balance visions and furniture” and which Daniele Lago is a strong promoter of “We want to transfer to workspaces all of the experience acquired through the design of life at home, building work spaces designed in terms of individual and collective wellness, efficiency of reason and emotional intuition”.
Text by Silvia Fattore.