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Copernico Martesana: well-being and business trends.

A dynamic hub where well-being and business trends are well balanced, a flexible, hybrid and multifunctional workplace, core of an urban renovation process. The simple internal design of Copernico Martesana in Milan follows the main trends and needs of the new ways of working, like the biophilic design of the Oxygen Room and the home-feeling given by the Loft Office.

The Copernico Platform for Smart Working is constantly growing; following the successful experiences of Copernico Centrale, ClubHouse Brera , the workplace in Turin, and many others, the 6.500 sqm of the thirteenth Copernico hub in the north-eastern part of Milan.
“With Copernico Martesana we want to put our focus on the wellbeing of each worker becoming, at the same time, actors in the new economic processes that lead to new business opportunity”, Pietro Martani, Copernico’s CEO, says. “We want to anticipate the ever-evolving market and workers needs”.

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Copernico Martesana is designed by the firm Studio DC10, mixing different and connected environments as offices, meeting space, lounge area.

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Interior design is inspired by “genius loci” and the building of the ’70s was transformed in a vibrant environment featured by a cool, industrial design.

The centre of the project is the main cafeteria, a hybrid and informal meeting space, designed together by Bunker, Torricelli Associati and Weltgebraus to foster the culture of communication and interaction.

08-Copernico Martesana-hub-wow-webmagazineStudio DC10 has, also, added two environments completely dedicated to the wellbeing of the people: the Oxygen room, a green area where workers can find some rest form the daily stress,  the Loft Office, a comfortable place giving the sense of home-feeling and cosiness and an Art Gallery.

For the interiors, a neutral and neat design was chosen in order to help communication and to create a homogeneous workplace.
“The innovative system Copernico is made by three dimensions: space, connection, culture“, Pietro Martani concludes. “Copernico Martesana wants to become a benchmark in the area”, transmitting his features to an urban redeveloping area.
Text by Gabriele Masi.

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The nanostructured alluminium by e-wenco: E-llum.

High efficiency with a low energy consumption: E-llum by e-wenco is a versatile film based on a “hackered” aluminium, with a low environmental impact. NoteCook, the “nomad” barbecue with a laptop shape, designed by Zamir Hashorva, is the first product that shows the potential of this new material, a symbol of the hybrid design.

A new material and a new way of managing heating: the nanostructured aluminium by the italian start-up e-wenco combines two of the major trends of contemporary design: green and hybrid.

E-llum is a film based on a modified aluminium that allows to create a very efficient heating system, as it is shown by NoteCook, the handy barbecue presented at the WOW! round table Office Design Ibrido.
NoteCook is an efficient cooking system capable of converting up to 92% of the power into heating in a very short time, reducing the environmental impact. Having a size of a normal laptop and weighting 4kg, it is easy to carry around and to use, without any electromagnetic emissions, allowing also to choose the cooking temperature (low, medium, high).
These features make E-llum an interesting material for new design products, from clothing to furniture to “cooking desks”.
Text by Gabriele Masi.





Ways of Designing and hybridization: Giulio Iacchetti.

What does designing in an hybrid way mean? We have talked about it with the designer Giulio Iacchetti at the round table WOW! Office Design Ibrido. Two times Compasso d’Oro Award winner, with Moscardino and Sfera, designed along with Matteo Ragni, Iacchetti focus his work on the research and definition of new object typologies, in an approach that we can define hybrid.

From the half spoon and half fork Moscardino, Compasso d’Oro 2001, to the last Paper Tablet for Moleskine, hybridization has been always a feature of Giulio Iacchetti’s design.An way of approaching the project that we have discussed with him during the round table “Office Design Ibrido”, official event of the Design City Milano 2016, organized by WOW! and Dieffebi.

What does hybridization mean?
It’s a real contemporary word. I like to use the image of a mule, the best example of hybridization. It is not a negative example. For me the mule shows what a man can do when he looks for a compromise. Even if it doesn’t have the majesty of an horse or some features of the donkey, it has other and useful peculiarities, as his great resistance and his stubbornness to face the obstacles.

Which place does the hybridization have in the contemporary design?
I think hybridization is “the grey area” in the middle of the extreme trends of design, a specific place between the a generic solution and an hyper-specialized one, between originality and anonymity. It is the most interesting trend of contemporary design.

What does “grey area” mean?
Again, it is not a negative example, as people sometimes tend to see. Grey is a color that you can obtain mixing all the primary colors. It is really interesting, because nowadays we are all moving in hybrid, not defined, not fixed situations: it is a kind of contemporary instinct.

In which way do designers approach to an hybrid project?
Every designers try to create something new, therefore it tries to hybridize existing forms. The correct approach is to understand the value of different and apparently distant things and put this value into the design process. Projects are like bridges between different worlds, they are the link that create a new situation in the in-between area.

What was the experience of designing Moscardino in 1999, referring to the hybrid design?
We had to design an object that would allow people to easily consume food at happy hours, that were really successful in those years. We tried to hybrid the fork and the spoon in order to design an agile, versatile and small object allowing people to eat while standing. Moscardino was the result me and Matteo Ragni came up with. For sure hybrid has some limits: as someone said, “if you use it first as a spoon, then you’ll get your fingers dirty…”

What about the new project for Moleskine?
Moleskine is basically a paper object in a world where digital prevails. Designing this object I tried to identify myself in the hybrid dimension where we are all leaving nowadays, searching for a match between a smartphone and a paper agenda. That’s why we came up with Paper Tablet, a Moleskine with curved edges, with a shape that recalls a digital object. By this design I wanted to convey the potential of this notebook, that can be connected to a smartphone where you can download all the sketches and notes you have taken by hand through an app. It is a design based on the ambiguity of our age.

What is the meaning of an “hybrid world”?
Our job has become hybrid, our roles not defined, as well as the spaces we are living in and the objects we are using. All our life is oriented to flexibility, a dimension were we feel good, without any need of fixed boundaries. I guess the motto for the hybrid design can can be “less specialization, more freedom and usability”.
Text by Gabriele Masi.
1. Rolo, Giulio Iacchetti, Internoitaliano. 2013
2. Surf-o-Morph, Giulio Iacchetti, project assistant Mario Scairato, Surfer’s Den. 2014
3. Siptel, Giulio Iacchetti, project assistant Alessandro Stabile Fontana Arte. 2015
4. Bard, Giulio Iacchetti, Internoitaliano. 2014. Photo Credits: Fabrizia Parisi
5. Paper Tablet, Giulio Iacchetti, Project Assistant Alessandro Stabile, Moleskine. 2016
6. Newcastle, Giulio Iacchetti, project assistant Alessandro Stabile, Meritalia. 2013
7. Ora In / Ora out, Giulio Iacchetti, project assistant Alessandro Stabile e Mario Scairato, Alessi. 2015 Photo Credits: Alessandro Milani e Matteo Imbriani.
8. Moscardino, Giulio Iacchetti e Matteo Ragni, Pandora Design. 2000




Hybrid Office Design against hyper-specialization.

Organized by WOW! together with Dieffebi at the opening ceremony of their new showroom in Milan, the panel discussion “Office Design Ibrido” was an official event of the last #DesigncityMilano that has opened new perspectives on the hybrid design. Nowadays everything is getting hybrid: spaces, objects and furniture, mixing together different functions and features, trying to cope with a more flexible and fluid lifestyle and work style.

Hydridization is one of the keywords of the contemporary design. It is the “grey area” of the project, as it was defined by the designer Giulio Iacchetti. “Grey is not something negative as sometimes we use to think: it is the mix of the three primary colors”. Presenting his new project, the Smart Writing Desk by Moleskine, Giulio Iacchetti has focused on the constant research of the contemporary design, far away from the super-specialized object, keen to join together the traditional objects with the new technological innovations.
This is the kind of research capable of rediscover the potential of these object, like a notebook (Paper Tablet by Giulio Iacchetti), a pen, which a digital company like Microsoft has found to be still extremely useful in a learning and creative process, and a aluminum paper, that the company e-wenco has turned into an autonomous heating and cooking system in their Notecook.
As Claudia Bonatti, manager of Microsoft’s office division, said, the technology is the real driver in these design revolution, changing everyone’s ways of working and living and therefore bringing changes in interaction between the company and the consumers and in the way of thinking, designing and producing the product.

How is it possible to face the challenges of this new trend? The 40 years Dieffebi’s history, told by the president Alberto De Zan, shows how a company can renovate itself, trying ceaselessly to find and add new hybrid solutions for their products, in order to satisfy the always new consumer’s needings. An example of this way of thinking is in the new products as the seat-cabinets CBox, design to allow the user to have always the important files or objects at his fingertips, or the soundproof bookcases Primo 1000 acoustic. Products like these are perfect for the new office spaces, like the ones Cesare Chichi by 967 has shown during his speech, tracing the hybrid scenario of the contemporary office, “from the paper to the digital and comeback”, form the home office to the home “in” office, till the hybridization between the desk and the urban space.
Text by Gabriele Masi.

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Offices for the community.

“From the company’s identity to the community, from the brand concept to the people”. Buongiorno offices in Milan by cristianavannini | arc were designed with the “start-up mentality”, multifunctional, fluid and avoiding fixed framework.

Place, ways and time of working are evolving rapidly, especially the office which is the centre of a new relationship between people and space. Hierarchies are falling apart, the environment is becoming hybrid, articulate, democratic, and the work itself comes out from the defined area of the office and features typical of the home environment enter the workspace”.
The Buongiorno office in Milan follows the words of its architect, Cristiana Vannini: located in the city Centre, close to “Parco delle Basiliche”, the early 1900s historical building that hosts the company has been completely renovated to give a new contemporary and dynamic twist to the interiors.

Common spaces build ties with working areas, from the ground floor, where the reception and a multifunctional area are located, to the higher floors where a meeting rooms and private offices alternated with common spaces like coffee-points and telephone booth areas.
Minimal colors palette, distinguishing textures and wall lettering are the basics of these elegant and cozy offices, approaching and defining Buongiorno’s corporate image, along with the customised furniture.
“Another current trend is the requalification of the already existing estate”, Vannini says. ”Today design has to adapt to the old buildings for a new request of functionality, through new systems and technologically advance materials”. This idea was applied to the 1500 sqm space Buongiorno offices, communicating an idea of modernity and innovation, but keeping at the same time the simplicity and some taste of the historical building.
Text by Gabriele Masi.
Photos by Saverio Lombardi Vallauri and Luca Rotondo 

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Acoustics, light, comfort: hybrid performances.

The growing interest in acoustics continues to generate innovative design solutions, sometimes with hybrid products. We sow several of them by foreign and Italian companies at Salone del Mobile and Fuorisalone.

In the field of acoustics, among Italian companies, Caimi Brevetti, who recently entered in this field, continues to collect awards and recognitions with its innovative Snowsound technology (Trophée de l’Innovation Expo 2014 Bureaux in Paris, after the prestigious “Innovation Design and Engineering Awards 2014 ″ at CES in Las Vegas).
Gaber, also with Stilly, has expanded its offerings from seating to acoustical modular wall panel system.
From the chair to the “acoustically protected” workstation, it is a short way: we’ve seen some interesting proposals for Ares Line, Kinnarps, Vitra, Bene, Offecct.
Estel has made a further leap with the product “son et lumiere” Fly, a suspended acoustic panels system designed by Jeorge Pensi.
This typology of hybrid products that combine in a single product lighting and acoustic performance has generated innovative proposals.
Artemide enters the world of environmental quality with two products: Eggboard by Progetto CMR and Ambrosia by Michele De Lucchi.
, which had already explored a few years ago this hybrid concept with Petal by Odile Decq, now launches Silence, a very couture object turned to contract designed with feminine touch by Monica Armani.
Even the classic container hybridizes and can contribute to the acoustic comfort, as in the case of Primo Dieffebi.
And a painting ceases to be only a decorative object and can evolve into an acoustic element (Mooia Sedus).
Also “space-within-a-space” objects Help to create privacy and acoustic comfort as Toguna Parcs by Bene and the acoustic “shells” as the three-dimensional system Wood Skin allows geodesic Buckminster Fuller style forms.

1,2 Estel, Fly, design Jeoge Pensi, a system for hanging sound absorbing panels (available in three sizes) composed of a supporting frame in aluminum and a core of extruded polyurethane, upholstered with a fabric covering. The insertion of a LED in the central part adds to the panel a lamp function.
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uceplan, Silenzio, design Monica Armani, a system of lighting matched to decor solutions with high-performance soundproofing. In addition to developing acoustic comfort, the lighting design decorates the space, personalizing it and becoming a protagonist in defining the mood (fabrics Kvadrat Remix collection).
4,5 Artemide, Ambrosia, design Michele De Lucchi, LED suspension lamp available in two dimensions with dual direct dif­fused and indirect upwards emission, with sound-absorbing properties.The bottom has an anti-glare honeycombed geometry (dark light) made of white injection-moulded polycarbonate, the thermoformed sound- absorbing top is made of polyester wadding coated with a polyester fabric.
Artemide, EggBoard,design Giovanni Giacobone (Progetto CMR) combines acoustic and luminous efficiency a systemic philoso­phy: the arrangement of several units, suspended at different heights and in different colors, allows to not only adjust the performance according to the characteristics of the destination space, but also to create effective fluctuating compositions, with spectacular architectural and lighting.
Caimi Brevetti,Caimi Brevetti, Pli, design Marc Sadler, a line of screens doubles as partition and sound-mitigation usage (Snowsound technology), held together by elastic straps with details inspired by saddle makers.

9,10 Caimi Brevetti, President, design Philippe Nigro. The dynamic sound absorbing system President consists of solid wood sections combined with panels that are sound absorbing, sliding, superimposable, modular and perfectible.
Ares Line, Privèe, design by Progetto CMR, confortable sofa collection with high sound absorbing performance; furniture becomes architecture to answer to privacy needs in open space offices.
Offecct, Notes, design Luca Nichetto, a new kind of sound panel not to be fixed on the wall and made by recyclable felt made of garbage from tupholstery; “In Venice, where the designer is from, a common way of drying your damp clothes is by throwing them over any available cable that you find hanging between houses. When the kids play football on the street, the clothes hanging over the lines muffles the sound of the bouncing football and screaming kids” says Luca.
Wood Skin is a patented system that combines wood and other materials and is able to provide answers for formal, aesthetical, structural needs. Wood-skin¨ is the evolution in the use of wood. The Wood-skin¨ family, Sound-skin, created in collaboration with Bluemilano, is a tridimensional soundproof panel, light and refined, perfect for organic coverings in big settings.
Glimakra (distributed by Kinnarps Italia), Alp, design Tim Alpen. A sound absorbing room divider with multiple functions. It comes in three sizes that can slide into each other or stand alone.
Glimakra (distributed by Kinnarps Italia), Ocean, design Maria Grönberg. Sound absorbent to mount on the wall, with a new and smooth design inspired by the waves. The sound absorption is very high class and clothing of the fabric is outstanding.
Bene, Parks Toguna, design PearsonLloyd. A round or squared, acoustically screened, half open space for brainstorming and short meetings, for sitting or standing. It consists of three upholstered segments in leather or fabric covers. The floor is a two-part MDF board with optional cabling covered by a rug. An energy-saving ring bulb is optionally integrated into the ceiling.
 Gaber Acoustic Systems Stilly is a collection of acoustic panels and sound absorbent lighting systems, mounted on the wall or ceil­ing by using a hidden patented bracket. The molded medium density polyester felt is coated with recycla­ble, sound absorbent, fire resistant, lightweight, durable and colored polyester fabric.
Bla Station, Koja Element, design, Fredrik Mattson, is a sound-absorbing room divider. It provides protection against noise and screens off movement. Sound-absorbent felt on a lacquered steel frame (Covering fabric in Europost Stripe from Gabriel).
Dieffebi, Primo Acoustic , design 967, cabinets with doors and back panels in sound absorbing material.
Sedus Mooia offers unlimited possibilities for the interior design. It offers an effective solution to acoustic problems thank to its integrated and invisible sound absorber material.

Trends from Stockholm.

The best of Scandinavian design on show at Stockholm Furniture & Light Fair 2014 bubbled with energy and breathed optimism. The products, marked by a refined design, confirm Maison &Objet (Paris) trends: natural materials, light and dusty colors and grey. As usual, great emphasis on acoustics.

The “structural novelties” of the Fair – including morphing of the Design Bar into a top-class restaurant created by designer Jens Fager and chef Tommy Myllymäki met with success. Another successful innovation was the Design Talks seminar series under the theme “Moving Forward”.
New Furniture
The In a nutshell, minimalism, essential shapes, wood and felt are the basic features; new products in the sectors of acoustics and seating systems (especially for office and contract) that feature new hybrid and multi-functional typologies, really “Moving Forward”.
The big Scandinavian companies, including the brands of
Kinnarps Group Materia e Skandiform, are at their best. Designer Luca Nichetto is still the shining star, always surprising in his original projects.
Nichetto will design the installation of the Kinnarps area at La Pelota in Milan during the next Fuori Salone on April 8th/13th).

Color trends.
The undying
black and white with a marked use of grey, monochrome or combined with several shades, livened up with dusty colors (especially yellow and blue) or “softened” with wooden details (De La Espada Elysia e Materia Frame).
Materials trends.
By tradition, the soul of Scandinavian design (the so called New Nordic, too) is especially in wood – in its purest look, most of all in the pale types of wood – but it can also be changed by using technologies that lend an an unusual image to wood (
Dent Wood by Blå Station). Wood, felt and other Natural materials (marble, cork, terracotta, rubber) become elements for new products (Material Pendant Nevvvorks o Unfold di Muuto) and re-design in furniture an lighting sectors (Lampe Gras new copper editition).
Acoustic comfort.
Acoustic comfort still is a source of inspiration for the creativity of designers, who conceive new sound absorbing panel systems (
Ginkgo by Blå Station, Notes by Offect) and chairs or workstations completed with the function of acoustic comfort (Focus by Offect and Frame by Materia).

GamFratesi Guest of Honour 2014.
Danish functional arts and crafts tradition meets Italian conceptual approach at GamFratesi, Guest of Honour 2014 Stockholm Furniture & Light Fair. They has chosen to call their lounge at the entrance hall Balance. Primarily with textile objects they create an installation to remind us of man’s search for balance.
Text by Gabriele Masi.
1,2, Skandiform (Kinnarps Group), Deli chair, design Thomas Pedersen “The organic form of the human body is an important source of inspiration” says Thomas.
3, Materia (Kinnarps Group), Frame, design Ola Giertz “When imagination and reality cross paths, an interesting design process occurs which often involves identifying new solutions with a simple and graphical expression.” says Ola.
4, Materia (Kinnarps Group), Le Mur System, meeting configuration with table, design Wivian Eidsaunet, Marie Oscarsson – Murman Architects.
5, Offect, Focus, design Tengbom, workstation box with sound insulation performance.
6, Kinnarps, Esencia Chair, design Daniel Figueroa “It is a major challenge to design a chair that is still comfortable even after long periods of sitting. It is all about functionality and ergonomics but also identifying the emotional character a chair must play in a room,” says Daniel.
7, Swedese, Manga, massive oak chair and foam, design GamFratesi.
8, Lema, Cloud, collection of cushions with removable covers, design Francesco Rota.
9, Stine Gam and Enrico Fratesi di GamFratesi, Guest of Honour 2014 Stockholm Furniture & Light Fair.
10, Blå Station, Ginkgo, Sound-absorbing acoustic panel in hot-pressed, 100% polyester, form felt in four colours, design Stone Designs.
11, Offect, Notes, a new kind of sound panel not to be fixed on the wall and made by recyclable felt made of garbage from tupholstery; design Luca Nichetto “In Venice, where the designer is from, a common way of drying your damp clothes is by throwing them over any available cable that you find hanging between houses. When the kids play football on the street, the clothes hanging over the lines muffles the sound of the bouncing football and screaming kids” says Luca.
12, De La Espada, Elysia, design Luca Nichetto “The project takes its name both from the concept of balancing skilfully handcrafted wood with complementary materials at a ratio of 50/50, and from the idea of designing a collection that creates a whole environment in the spirit of the great architects of the 1950’s” says Luca.
13, Blå Station, Dent chair, manufactured using standard veneer (not 3D veneer). In a coloured finish or in clear lacquered ash, walnut, oak, design O4i “Is it possible to create a 3D shape using a normal veneer? The inspiration for DENT doesn’t come from a crumpled piece of paper but it’s the easiest way of explaining the theory in practical terms” says O4i.
14, Nevvvorks, Material Pendant Lamp, design Noergaard & Kechayas. A simple shape is used in different materials (pine, marble, oak , cork, terracotta) and a new and interesting expression appears.
15, David Design, Fondue, glass and metal suspension lamp, design Luca Nichetto “The inspiration comes from the observation of pot bellied traditional fondue cauldrons, which were kept suspended above a heat source for the cheese to slowly melt” explains Luca.
16, Muuto, Unfold Lamp, by sylicon dusty red color, design Form Us With Love “The industry lamp is a classic and sought after design that we are excited to provide a new perspective on. The soft silicone rubber enables the lamp to be folded into a neat package by a slight push on the top.”designers explain.
17, Lampe Gras. The French Bernard-Albin Gras designed the iconic Lampe Gras in 1922. The latest additions are the new cobber versions, which comes with a full copper shade or in a black shade with cobber on the inside or snowy white with cobber on the inside. 

C12 (Ventura Lambrate) Slouch, design Anita Donna Bianco.

Hybrid furniture for multitasking users.

Furniture with a marked personality, overcoming the concept of multifunctionality and inspired by more flexible and less conventional life and work styles. Hybrid pieces to be used in a fluid way, designed for small-sized environments, where different jobs alternate, overlap and merge


1 C12, Slouch, design by Anita Donna Bianco.

Ibrid furniture complement with double function: sofa and carpet; an easy space inspired by play-carpets for kids.

2 Skandiform, Pond, design by Charlotte Elsner.

Tavolino per lounge che integra nella sua forma di foglia di ninfea un elegante sostegno per contenere riviiste o e-book.

3 Adele C Design Collection, TT design by Ron Gilad.

“An hybrid between the idea of a tray and that of a coffee table”. So Ron Gilad on his project. TT, Tray Table, is a series of low tables with slender, minimalistic lines. The top can be removed and become a tray.

4 Danese, Doubleside design by Matali Crasset.

Componible and playfull Chair/table furniture.

5 Martinelli Luce, Clochard, design Orlandini Design.

Not only a lamp, but also a small table: a nomadic and dynamic object.

6 Prooff, SitTable, design by UNStudio.

A thinking place as well as a social meeting ground.

7 Tjep, Il Treno.

Intimacy and romanticism: a cosy alcove-table for two reminiscent of the old steamtrain carriages of the Orient Express.