Giuliano Dall’Ò is the new President of GBC Italia.

Green Building Council Italia votes its new president: Giuliano Dall’Ò, a member of GBC Italia’s Scientific Technical Committee since 2010. The vice-president is Marco Mari.

Giuliano Dall’Ò teaches Environmental Technical Physics at the Polytechnic University in Milan. He is one of the leading Italian and European experts in energy and environmental sustainability and certification.
He is also the author of Leadership in Green Building, that presents the main  LEED and Green Building in Italy.


The new Executive Committee:
Giuliano Dall’Ò, President
Marco Mari ,Vice President
Roberto Cereda
Thomas Messervey
Manuela Ojan
Eleonora Sablone
Mario Zambrini



ASID-HQ-DC- first-building-WELL-certification-wow-webmagazine copia

Well: the real estate developing focused on wellbeing.

Well, the first building certification centered around people’s well-being. The focus shifts from the functionality of building to the functionality of the human body. The american guru Rick Fedrizzi was one of the authoritative speakers “the ‘second wave of sustainability is underway” he quoted.
The Well Building Standard was presented in Milan during the conference named WellFerence – first presentation in Europe organized by Apta Vitae.

The convention WellFerence aims to foster awareness of the importance of human health and wellbeing in buildings and communities. Designing, constructing and managing the sustainability of buildings and cities is a key part of ensuring a brighter future for us all while increasing architectural value.
WELL is an independently verified, performance-based system for measuring, certifying and monitoring features of buildings that impact human health and well-being. WELL is also the first building standard to focus exclusively on the human health and wellness in our buildings and communities. It combines best practices in design and construction with evidence-based medical and scientific research – harnessing buildings as vehicles to support human health and well-being.

It is a rating system that shifts the focus from the operation of the building to the way the body operates and has a major impact also on the real-estate value and annuity.Well is the first protocol based on scientific evidence certifying the quality of the built environment and its influence on the physical and mental state of the occupants, thus increasing their well-being.
It was formed 3 years ago after a six-year research work that involved multidisciplinary teams and it refers to other standard credits.
There are already 580 Well-certified projects worldwide, among them ASID (American Society of Interior Designers) Headquarters in Washington, TD Bank in Toronto, Haworth showroom in Shangai and Sceneo offices in France.

Sustainability made a major contribution to the green building growth, yet not focused enough on people so far. Now the “second wave of sustainability is underway” explained Rick Fedrizzi, chairman and CEO at IWBI (WELL Building Institute).

What it’s like living under the best conditions?
Jessica Cooper, chief commercial officer at IWBI, explained that Well is based on 7 types of assessment and certification: air, light, water, nourishment, fitness, comfort, mind.

Kay Killman, managing director at GBC Europe talked about the new way of interacting between architects and Real Estate “By now 66% of developers include well-being in the successful elements of the real-estate market, in close connection with the increase in value and annuity”.

Daniele Guglielmino Senior Sustainability Specialist, has given a broader approach to the Well Community, explaining that the seven types can and should be applied to communal areas, too.
So, Well embraces the city, but much importance is attached to interior design and furniture, which can help achieve the objectives defined by the Well system.
Building materials as well as furniture play a basic role in ensuring the occupants’ health and well-being.”

WELL is not limited to the assessment of the physical well-being, but also to the intellectual, emotional and social well-being.
The holistic methodology, as professor Marco Filippi explained, followed stresses which part of the human body is directly affected by the distinct characteristics of a WELL Building. (you can download the presentation here) .

Alfonso Senatore, founder of Ongreening , closed the conference talking about materials and technology for green buildings.

Upper photo:
The American Society of Interior Designers (ASID) headquarters office is the first space in the world to achieve both Platinum Level Certification for the WELL Building Standard (WELL) under WELL v1 and Leadership in Energy and Environmental Design (LEED), under the LEED ID+C rating system – the highest recognition awarded by the U.S. Green Building Council (USGBC) and the International WELL Building Institute (IWBI). The office space, designed by Perkins+Will, incorporates the most innovative health and wellness design features, and has sustainability as a central philosophy.


Ways of Designing with a tailored approach: 967.

967 Architetti is a team of architects and designers -967 is the promoters’ birth date!- provides, both in Italy and abroad, a wide range of architectural works, interior and industrial design.
their Ways of designing are based on research, innovation and experimentation, from the design concept to the final phase of project management; with great attention to details and cost control and sustainability (since 2008, 967 has become a member associate of GBC Italia and applied the LEED protocols); while the research on new materials and lighting is a result between emotional and functional components.
967 has achieved a conceived experience by working on complex projects and has developed and managed projects at many different levels (for example the Italian headquarters of international companies such as Google, Cisco, Petronas, Amplifon, BCC, FC Internazionale and WPP) and smaller but very qualified interiors for example Dieffebi showroom in Milan or Dieffebi’s stands at Salone Ufficio).

WOW! meets Cesare Chichi, one of the founder of 967 Architetti Associati.

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Is your design approach the same everywhere and with all kinds of companies or does the approach change to the different situations? 

For all our designs we follow the same approach, a “tailored project” concept, which is the theme underlying our services. Our solutions are every time different as based on the customer’s requirements and suggestions, its very genes, yet not neglecting our identity.  Every project is different, as every customer is different in their attitude towards the importance of design.

You operates on quite different design markets. Do your analyses show new users life styles and requirements by the users?

We pinpoint changed needs and behaviors, however defining them as “new” would be too much. Technology has always played an instrumental role in change and leads us to reconsider some products and new architectures from different standpoints. Some typologies are so mature that the only possible interpretation is aesthetically.

How has the workspace vision changed in the past few years and have these changes an impact on the new interior design and furniture products?

No doubt, some substantial changes can no be seen – smart working, agile working, liquid office- that arouse interest also in someone who was totally uninterested in the office issue till recently. Sometimes they create a disruption in the use and hierarchy of space, but most of all they are to be considered as opportunities to look at the real working requirements in facilities all distinct from one another.

What scenarios and evolutions do you expect for the office and the ways of working in the near future? 

We foresee a growing interest in a field, which, in our opinion, has lacked polling power for a too long period and has a strong potential for growth, also on account of the fact that we spend  most of our time at the office. A few successful examples of new workplaces can be the driving force.



1 Dieffebi, bookshelf Chiave di Volta, design 967.

2 Dieffebi, Primo Acoustic, design 967.

3 Davide Groppi, wall lamp Folder, design 967.

4 Davide Groppi, wall lamp with indirect light Foil, design 967.

5 MDF Italia, office furniture system 20.venti, design 967.


6, 7 Headquarters Kantar.

8, 9 Headquarters Amplifon.


10,11 Showroom Dieffebi in Milan.

12,13 Stands Dieffebi at Salone Ufficio 2015 and 2017.



The LEED certified Green Buildings in Italy.

A book presenting sustainability in architecture from theory to practice, edited by Giuliano Dall’O “We are experiencing a quality change both in new construction sector and in deep renovation of buildings based on city regeneration” quoted the author. The book is published by Edizioni Ambiente.

Matching beauty and Sustainability, anticipating the change in the construction sector: this is the message of examples contained in the book.
Among the projects presented in the book: the Porta Nuova housing estate and the renovation of Palazzo Ricordi in Milan, the i.lab – Italcementi Research and Innovation Center in Bergamo, the new headquarters of Intesa San Paolo Bank in Turin, and the Science Museum MUSE in Trento (both designed by Renzo Piano).
Promoted in Italy since 2008, when the Green Building Council Italia – member of the World GBC Network – was founded, the LEED (Leadership in Energy and Environmental Design) environmental certification protocol achieved in a few years a relevant role in the building sector.
Leadership in Green Building, shows a selection of the most significant LEED certified buildings in Italy. Not a simple collection of buildings, but rather a journey in the Italian Architecture of the last decade, an Architecture that has brought sustainability from theory to practice in the built environment.
Even though many of the buildings hereby described are well-known, their environmental features are often underestimated. at issues are at the core of the LEED certification protocols proposed in Italy and worldwide. In this volume, those values represent the fundamental parameters to describe the quality of that architecture.


Giuliano Dall’O is Associate Professor in Buildings Physics at the ABC Department (Department of Architecture, Built Environment and Construction Engineering) of Milan Politecnico University.
He conducts research in energy conservation, energy efficiency, use of renewable energy sources. He is the author and co-author of over thirty technical books and around 200 technical articles, some of which deal with LEED certification and are relevant globally.


The recipe of quality in the office: Cameo’s Campus.

“Quality is the best recipe”:  Cameo’s Campus, by Ackermann+Raff , is inspired by company’s payoff. The project is based on energetic sustainability (LEED certification) and a people-centered organization of the space, focused on the wellbeing and on a continuous interaction.

The working environment of Cameo’s Campus in Desenzano del Garda (Brescia, Italy) reflects the company’s view and products throughout all the space. The 200 fixed workstations, 30 team working environments, the project areas and the 10 phone boots, are organized over three floors inspired by the most famous products of the company: the “Pizza walls” at first floor contains the business, marketing and management’s offices; the second floor, with sales services and logistics points, recalls Cameo’s cake; while the third floor – Dessert – hosts the HR service and the general management.

The core of the project is represented by the ground floor, open to visitors, where all the common areas are placed, with the restaurant, cafeteria, auditorium, and three meeting rooms also dedicated to three other main products of the company.
The sustainable and people-centered campus is designed with the “essential features to ensure our future growth” as Alberto de Stasio and Peter Irle, Cameo’s general managers, say.
The sustainable architecture, based on photovoltaic and geothermal energy and an efficient lighting and air-conditioning system controlled by a Building Management System, was rewarded with the LEED Certification (Leadership in Energy and Environmental Design).

The people-centered concept is based on the green areas, such as the garden at the first floor, the informal social hubs, the meeting point to relax, as well as the wellness balls used as comfortable seats in order to improve the posture during the working hours.
The replacement of landlines with Voice Over IP, an internal integrated communication system, and a free WiFi all over the campus also contribute to an overall mobility and interaction.
Text by Gabriele Masi.



The Vodafone headquarters in Padova (Dante Benini&Partners).

After the Smart Vodafone Village in Milan, Dante O. Benini & Partners Architects designed the Vodafone’s offices in Padova: multifunctional, eco-friendly, open space workplace where materials, colors and lighting create a dynamic and harmonious rhythm, reflecting the ways of working of the company.

The Vodafone’s offices in Padova are a polyphonic environment designed to support the wellbeing of the workers, through the interaction between cutting-edge technologies where different kind of environments and furniture by several companies, such as Sedus, Caimi Brevetti, Arper and Segis. The whole creates a peculiar rhythm throughout the space, dividing, but at the same time unifying, formal and informal, privacy and meeting workspaces.

The project follows the features of the Vodafone Village in Milan, also designed by the same firm Dante O. Benini & Partners Architects: a fully connected, multifunctional and shared open space, with a particular attention to energetic sustainability which candidates the Cittadella to the LEED certification (Leadership in Energy and Environmental Design).
The key of the project is to enhance through the space the smart, flexible and dynamic ways of working of the company, using visible and tangible elements as materials, colors, acoustic elements, and lighting. While the different colors reflect the switch between two different environments, the lighting system and the space are expanded by the using of honeycomb aluminium papers on the surfaces and on the custom furniture.

The interior design plays with its own elements: the working islands defined by free-standing and self illuminated workstation in a big letter shape are a perfect example as well as the relax area where rocking chairs and furniture are inspired by organic and embracing shapes.
The graphic project by Gr Interior, the repetition throughout the space of models, materials and geometrical elements creates connected environments which differ in purpose and configuration, in a single harmonious and at the same time flexible working setting.
Text by Gabriele Masi.
Pictures by Beppe Raso.


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GreenGuard Gold Certification for Caimi Brevetti’s Snowsould.

A new award for the Caimi Brevetti’s Snowsound acoustic technology! The Snowsound, Snowsound-Fiber and Snowall products have obtained GreenGuard Gold certification, which attests to their low-emissions characteristics and their contribution to improving the quality of the environment. They are  now listed in UL’s Sustainable Product Guide and contribute to acquiring credits toward the Indoor Environmental Quality section of LEED (Leadership in Energy and Environmental Design) building certification.

Products with GreenGuard Gold certification follow the strictest certification standards even when it comes to the most “delicate” individuals, such as children and the elderly, and are ideal for school buildings as well as care facilities.
Furthermore, in designing Snowsound products, we have set out with the objective of making sure the product is fully recyclable quickly and easily at the end of its lifecycle. This is why the panels have been made entirely in polyester, therefore utilising a single material, and are 100% recyclable without the need to separate the outer fabric from the inner soundproofing material. All of the components in plastic and metal are in a single material and can be easily disassembled, allowing for the product to be recycled completely. The use of high quality materials and working methods leads to longer product life and to less consumption of materials and energy.
The panels do not contain felt or other organic materials that would be difficult to recycle.
The panels have no detectable formaldehyde content and have been tested according to UNI EN 717-2 regulations.
Caimi-Brevetti-snowsound- diesis_greenguard-wow-webmagazine


Colour that warms, cools, purifies.

In-depth analysis of the technical aspects of colour and the high performance a “superficial” coating can achieve is the task of Claudia Salomoni, Specification Advisor & Marketing Coordinator for Akzo Nobel, a multi-national leader in the production of powder coating, Dieffebi supplier and co-organizer of the seminar at Salone Ufficio.

In her brief introduction she illustrates the characteristics of powder coatings – comprising not just pigments but also additives and resins – an innovative technology which entered Europe in the 60s.  This technology is absolutely eco-sustainable, based on certified processes and for this reason valid for the assignment of LEED points. Since the ’60s constant research has led to ever more effective products.  For over 10 years Como has hosted the most important production site in Europe and since last year has also been home to the most important European research centre.  The centre re-processes all kinds of coatings which are adapted to meet the needs of different industries.The Sassenheimun Aesthetics Center has been operating since 2006.  It is a Colour Research Centre which analyses different sectors – art, fashion, cosmetics and automotive – and every October defines the main colours for the next year.  An adaptable tool known as “ColourFutures” has been created to orientate designers when choosing colours.
It is also interesting to discover that Akzo Nobel’s research does not stop at theory and colour but becomes a high performance product, a texture and a working tool.  Some product collections are presented as examples:

a Collection, one of the most important, 25 years on the market, guaranteed and tested also in extreme conditions.  Every three years its shades and effects are renewed with the cooperation of the Paris studio of Peclers.
Anodic Collection, for outdoor use, a smart sustainable proposition that offers greater resistance and durability than the traditional anodization process and also makes it possible to touch up existing surfaces.
Brilliance Collection offers metallised effects comparable to liquid car body paints, with the advantage of sustainability and great durability outdoors.
The new Structura Collection comes in a selection of matt finishes in five nature-inspired colour ranges (40 shades).  It has a special surface structure (Qualicoat class 2 homologation) which gives a warm sensation when touched.
Performance becomes even more exciting in the Eternity Collection which contains reflecting pigments and has the capacity to lower the temperature of the painted item by up to 45% also for dark colours.  This contributes significantly to reducing energy consumption.
Then there are Antimicrobial Coatings, a certified antimicrobial technology created for environments where health and sanitary conditions must be protected.  These products use silver ions to reduce bacterial proliferation and can be incorporated by Akzo Nobel, free of charge, into any type of powder coating to be applied in community environments such as schools, offices, gyms, spas, etc.
Upper photo: Installation IILA by Sonia Falcone at Biennale Arte di Venezia 2013.


Mipim Award 2015: Best Office to Selcuk Ecza HQ; People’s Choice Award to Progetto CMR.

During the Prize Ceremony in Cannes the MIPIM Awards 2015 were assigned to 10 different Real Estate categories. We are pleased to report that the People’s Choice Award goes to Italy (Oxigen Eco-Tower by Progetto CMR). Selcuk Ecza Headquarters in Istambul awarded Best Office.

Presented in the category Best Futura Mega Project, the project of the sustainable residential tower Oxygen Eco-tower, “your villa in the sky” (Progetto CMR) has captivated audiences.

The Special Jury Award is Queen Elizabeth Olympic Park in London (Developer: London Legacy Development Corporation. Project: Erect Architects LUC with landscape architect James Corner Field Operations with Make Architects).
Selcuk Ecza Headquarters in Istanbul was awarded in the category Best Office and Business Development,(Developer: Selcuk Ecza Holding. Tabanlioglu Project Architects: Melkan Gürsel & Murat Tabanlioglu).
Another office building was also awarded in the category Best Refurbished Building: Dreischeibenhaus in Dusseldorf (Developer: Momeni Projektentwicklung. Architect: HPP Hentrich – Petschnigg & Partner GmbH + Co.)

Selcuk Ecza Headquarters, Istambul (Developer: Selcuk Ecza Holding. Progetto Tabanlıoğlu Architects : Melkan Gürsel & Murat Tabanlıoğlu).
Like a small county settlement, juxtaposition of seven house-like volumes with hipped roofs forms the office campus.The individual ‘houses’ integrate to each other either through gardens, roof gardens, upper or lower patios and paths and atriums. The brown color of the exterior brings up the soft wood effect and unifies the structure. Daylight enters through roofs and all transparent sides, creating a diffused lighting mood in the spacious internal space until the basement floor.

Dreischeibenhaus, Dusseldorf (Developer: MOMENI Projektentwicklung. Architect: HPP Hentrich – Petschnigg & Partner GmbH + Co.)
Dreischeibenhaus provides 35.000 m² of upgraded state-of-the-art office space in the heart of Düsseldorf’s CBD. This high-rise building, former headquarter of Thyssen Krupp, is already a unique heritage landmark and famous throughout Germany. Designed by internationally-renowned HPP Architects, the completed refurbishment is in compliance with LEED Gold Standard Green Building Criteria. Particular highlights are the façade, an impressive two-story entrance lobby, spectacular roof terraces and sustainable engineering.


Alcatel-Lucent Italia Headquarters: The Place To Be.

The new headquarters of Alcatel-Lucent Italia was recently inaugurated (pre-certification LEED Platinum); interior design and space planning by DEGW  inside a building of Energy Park at Vimercate, the sustainable Park designed by Garretti Associati.

Alcatel-Lucent represents the excellent result of a “passionate” team work composed by DEGW and Garretti Associati.
It is a new comfortable, technological and sustainable headquarters. “We have supported our client during all the process, from occupier strategy to interior design, including 7000 sq meters laboratories sustainability planning, where energy efficiency and architectural integration  of plants  criteria have been successfully applied.-says Alessandro Adamo DEGW Italia CEO– The result is a colourful, functional, flexible, bright workspace able to foster both collaboration and privacy issues, well aligned with business objectives and brand vision.”
With the aim of bringing together offices and laboratories in a new headquarters, Alcatel Lucent chose DEGW Italia to follow each step of the process (occupational cost analysis, workplace change management,location and workplace strategy, space planning and interior design, sustainability) as to create a vibrant, energetic, professional center.
After defining the site, DEGW has worked closely to the client, to perfectly match his needs, and deliver a tailored, integrated solution: through strategic thinking, company managers have been interviewed, and advices have been given about innovative use of workspace.
The choice of the suppliers is focused on the best quality, too: among the suppliers company are Sedus for standard furniture and Kinnarps for design furniture, Flos and Luceplan for lighting.

The new headquarter hosts 1700 persons on 33.000 sqm area in Segro Energy Park, near to former headquarter. The campus is composed of a extensive hall acting as a central hub connecting 5 multi-storey volumes with different functions (offices,  labs and multimedia center). The 2300 sqm hall is a double height space (4-7 meters) : fluid, open and articulated in special areas (reception and waiting area, informal and formal meeting, client area, a cafeteria). Adjacent to the hall, it is located the Multimedia Communication Center, a 1.200 mq space hosting 150 seats auditorium with a foyer, a small 60 places amphitheater, and the university including meeting and training rooms.
Into multilevel buildings are located offices (16.000 sqm ) and laboratories (6800 sqm). Office floor plan type optimizes building dimensions (22×80 meters) delivering open spaces, that stimulate interaction, along with small private offices, when concentration is needed. The central hub is conceived as a sharing workstation and hosts touchdown areas, concentration rooms, copy areas and groups archives.
DEGW interior design featured a choice of natural materials such as wood, and neutral colours, white and grey, jazzed up by fluo color furniture.
The laboratories show technological language by using high-tech materials: metal, glass, plants.
Said Roberto Loiola, A D Alcatel-Lucent, Italia- “We would like the new headquarters is ‘The Place To Be’ to innovate and design the future of our country; to collaborate with our partners and design the better solution for our clients’ clients; to to improve talents and build a real successful story.
Meeting area
Windows facing on inside garden
The “theatre”
Central Hub with touch down workstations
Concentration room
Corridor and touch down workstations
Entrance Hall
Progetto Architettonico: Garretti Associati (cliente Segro)
Impresa costruttrice: ISG
Impiantistica: L22
Lucent Project Leader: Marco Agazzi
Client Leader: Alessandro Adamo – DEGW Italia
Capoprogetto: Eva Birch (DEGW Italia)
Architect: Giorgia Acquati – DEGW Italia
Progettazione Impianti: Roberto Cereda – L22
Direzione Lavori: Roberto Cereda – L22
Photo: ©Dario Tettamanzi


Bamboo facades at Green Place, Milan (GaS Studio).

It ‘s the first building in Italy using a bamboo brise soleil system. This courageous choice imagined by the designers, Goring&Straja Studio, while not being zero km, is definitely eco-friendly and highly distinctive, and has become one of the strengths of Green Place, now pending LEED Gold certification.

This office building (north-west Milan) is the first Real Estate develop in Italy by STAM; 4 floors, almost 11.000 flexible sqm; three buildings facing on a green inner courtyard and 7.500 smq for underground parking. Ground floor is designed for entrance halls, workshops and a show-room currently occupied by Renault Auto.
The objective of the project is to redevelop and improve the impact of the context in which the building is located, reinforcing the logic of the closed and compact city block.
Therefore, it was decided to reshape the building’s envelope by a regularization of the various bodies that also involves the skyline.

The eco-sustainable building -“designed by nature”, as explains Andrè Straja- is characterized by the extensive use of glass and aluminum, string courses on concrete structures, and a Bamboo screening system which gives the premises a natural component of great importance for the benefit of its users. Glass was used throughout the building on the ground floor, creating a sort of transparent base, as well as on the south-east and west facades, where it is shielded by a bamboo brise soleil system that makes for what might be called heterogeneous sunlight, because of the articulated form of the building. in fact, the brise soleil thins, thickens, and adjusts depending on solar inclination, creating an interplay of density and lightness, which makes the facades, which are already broken by changes in direction even more vibrant and mutable.
The building is pending LEED Gold C&S certification.
The terrace on Building C, in addition to providing great views from the south of the courtyard, creates a play of interpenetrating volumes on the northern front, making the facade an interesting sculptural element.
It is an “introverted building” and the inner courtyard is proposed as a connection between the various bodies and the outside, appearing to pass through the entrance on Certosa Boulevard with a sneak peek effect.
The inside stairway has a strong graphic impact, evoking Escher perspectives. It connotes  the entrance hall and offers a beautiful view of the inner garden.

Design: GaS Studio
Name: Green Place
Client: STAM Europe
General Contractor: Immobiliare Percassi
Direction: Tekne
Project Management: Prelios
Renting: JLL; DTZ
Photo: Stefano Gusmeroli


Real Estate upgrading: WOW! Seminar cycle with Ordine Architetti di Milano.

WOW! enriches its meeting programme: the new WOW!Seminar cycle is planned, held at Assimpredil ANCE conference center in  Milano (16/1, 20/2, 13/3/2014). The subject: Corporate Real Estate upgrading: what are the criteria? What is the architect’s role? Italian language. Free entrance. È necessario registrarsi qui.

The highlights of the seminars will be published in WOW! Webmagazine.
WOW! broaches the subject of the property in the service industry pragmatically, through  some excellent case studies, smart-building and smart-city oriented, related by their planners, as well as planning methods and approaches and appraisal systems of performance, so that the upgrading concept isn’t just a striking face-lift.
If eco-sustainability is the ethical and economic priority, optimization of areas and property performance are likewise necessary factors in today’s property market. Over half of the real estate in the service industry doesn’t meet Class A requirements and the new city doesn’t need concrete only, but also technological infrastructures.  What role does the architect plays in this scenario? Who are the new actors involved in the project? What criteria should be followed to reconvert the existing property? How a combined, upgrading and functional project should be tackled? Is green refurbishment the only “sustainable” space left to the architectural project?
Three seminars to compare opinions and the role of the architect and of the new actors involved in the project of sustainable reconversion of the existing property in the service industry.

In the photo: Segreen Business Park by Lombardini 22 winnwr project of the award Premio REbuild 2013.

Title: “Riqualificazione del patrimonio edilizio terziario”.
Where: Assimpredil ANCE, Via San Maurilio 21, Milan.
When: 16 gennaio, 20 febbraio, 27 marzo 2014.
PROGRAM (Italian language)
Seminario #1 – 16 gennaio 2014 (ore 17,30/19,30)
Situazione immobiliare e esigenze del mercato Real Estate:
Arch Francesca Zirnstein, Scenari Immobiliari e Arel
Sistema LEED:
Ing Marco Mari, GBC Italia
Presentazioni Case study:
Arch Massimo Roj, Progetto CMR;
Arch Andrè Straja, Goring & Straja Architects.
Arch Marco Piva, Studio Marco Piva.
Moderatore: Renata Sias, direttore WOW! Webmagazine.
L’incontro si concluderà con un aperitivo offerto da Akzo Nobel.



Audio-video services offered by Sikkens.


Seminario #2 – 20 febbraio 2014 (ore 17,30/19,30)

Sistema BRaVe, Building Rating Value:
Prof Oliviero Tronconi, PoliMi dipartimento BEST
Tecnologie ICT e impianti integrati per smart e sustainable building:
Ing Paolo Dall’Oglio, BTicino
Bytes, Behaviours, Bricks: Refurbishing and smart working.
Presentazioni Case study:
Arch Jacopo della Fontana, D2U-Design to Users;
Arch Giuseppe Tortato, Giuseppe Tortato Architects.

L’incontro si concluderà con un aperitivo offerto da Bticino.



Audio-video services offered by Plantronics.



Seminario #3 – 27 marzo 2014 (ore 17,30/19,30)
Il patrimonio esistente: costo o risorsa?
Alberto Radice Fossati, CBRE Global Investors
Presentazioni Case study:
Arch. Marco Amosso, Lombardini 22
Arch. Filippo Pagliani, Park associati
“Pelli” intelligenti e sostenibili.

Moderatore: Renata Sias, direttore WOW! Webmagazine.



REbuild 2013 Awards: the winners are…

The national convention REbuild (Riva del Garda, November 26-27) tackled the subject of sustainable management and upgrading of properties, a major scope in the Italian industry outline and a new priority for the country – as stated by Gianluca Salvatori, president of Progetto Manifattura and co-author of the convention- an economic priority, not just ethical and cultural.

Consistently with these concepts, the REbuild Prize was given to:








First prize Lombardini22 for the project Segreen Business Park (LEED Gold), developer CBRE Global Investors.
It’s an outstanding destination for knowledge workers, designed according to the highest standards and the new ways of working. A three buildings complex (30.000 sqm office surfaces), that communicate through transparent connections, chosen by Brother, Lenovo, Triumph, Covidien, Symantech. A 24hours living pedestrian square; a “5 Stars services” building for restaurant and refreshment facility; a large parking (610 cars, 21 motos, 62 bykes). The CENED Certification and LEED Gold (LEED Core & Shell) precertification have already been obtained, so now it aims at LEED “Platinum”. Actual facts may be summed up as follows: to build less, use less water and resources, improve the quality of the site.








Second prize to “Brennone21” an architecture in Reggio Emilia designed by Laboratorio di Architettura Architetti Associati.
An actual example of new methodologies sperimentation. It’s a number of reutilization projects concerning energy and typologies to obtain a building not introducing greenhouse gases (Carbon Zero) into the atmosphere due to the heating.








Third prize to Park Associati Architetti for the refurbishment of “La Serenissima” Via Turati, Milan for Morgan Stanley Italian Office Fund.
Respectful of the original planning, the renovation of the office building known as Palazzo Campari’, designed at the end of the ‘60 by Ermenegildo and Eugenio Soncini, provided for an extremely flexible subdivision of interiors, thanks also to by the indoor lighting system and an optimization of access and connection systems. The project team includes General Planning (Site supervision, Structural, Mechanical and Electrical Engineering); ECHarris Built Asset Consultancy (Project Management); Habitech (LEED Certification); DEGW (space planning e interior design).



Cà Foscari, Venice: the oldest LEED in the world.

The Gothic palace that overlooks the Grand Canal, the main headquarters of Ca’Foscari University of Venice receives the LEED certification (Leadership in Energy and Environmental Design), becomes the oldest “green” building in the world and “surpasses” the Empire State Building.
This goal achieved by Ca’Foscari, the frontrunner among Italian universities in terms of sustainability, is the product of a partnership with Habitech, the consultant for the sustainable regeneration of existing buildings and Coster, a company in the energy control sector.
Water efficiency, renewable energy supplies, green purchasing, and sustainable mobility are the main categories taken into consideration by the Green Building Council and the areas where Ca’Foscari attained all the necessary prerequisites for the certification. The exemplary management of the facilities and the sustainable politics of the university have thus allowed them to attain this ambitious result.
Currently at Ca’Foscari, 60% of purchases made are “green”, pertaining to both consumer goods and stationery (paper, toner, batteries, etc.) as well as to durable goods for the office (computers, printers, photocopiers and furniture).


Habitat Lab, LEED: the most sustainable in Italy.

Making the most of the past and future of the building industry, the lab Saint-Gobain was certified “Platinum” with a 90/100 score, the highest in Italy and second in Europe.
Habitat Lab
(LEED® 2009 Italia NC, new building and refurbishment) is the centre set up by Saint-Gobain Group inside Corsico industrial estate to promote a new way of building, conscious of sustainability as regards energy, materials and polluting emissions, but also  living comfort.
The project provided for the renovation of a small building of the fifties (about 700 sqm) and a new construction (about 500 sqm) 1200 sqm total surface.
LEED protocol has considered and awarded six different planning scopes: Energy and atmosphere, Sustainability of the site, Water management, environmental quality of interiors, materials, Innovation in planning.
For this project, Saint-Gobain made use of innovative solutions offered by its brands: from the matt and transparent shell to contact ceilings and through to the photovoltaic system and trims.  


Unipol Tower, LEED Gold: the new Bologna’s landmark.

The new skyscraper commissioned by Unifimm (a Unipol Group company) and designed by Open Project has been built on the outskirts of Bologna and contributes to improvement of the previously industrial area.
33 floors, 127 m high will be linked to shops and hotels in a mobility system served by above and below ground car parks.
One of the most characteristic elements of the Unipol Tower is the envelope, designed to optimise performance. The composition of numerous elements takes account of the changing exposure to the sun throughout the day and year. The east and south walls with their direct solar radiation differ from the north wall, illuminated with a diffuse light, and in particular from the west wall with the role of thermal “buffer” with stairs and heating installation rooms. The east and south facades have a double skin with continuous horizontal cavity, guaranteeing the functional independence of each property unit. The two skins are separated by a computerised solar shading system. The angle of the louvre blades adapts the solar shading to the seasonal conditions, optimising comfort in the building throughout the year. The building services responsible for inside ventilation and air recirculation represent the heart of the building.
The cellular and double skin façades with horizontal corridors and forced ventilation were conceived by Schüco and constructed by Tosoni.

Piazza-office Axa, Milan.

The new Axa’s headquarters is situated in the heart of Porta Nuova, the new in-progress City of Milan, in a building of the seventies thoroughly renovated and upgraded by Goring&Straja; through energy saving and reduced running expenses, air and lighting comfort, quality of building components and other details, this “no-smoking building” is now aiming the LEED classification at the Silver label.

If the outside look is what adds to the visibility of the Axa brand, likewise important is the role played by its interiors designed by Cristiana Cutrona (Revalue), perfectly conveying the image of the Insurance Group and the new ways of working adopted.

The interior design (17,000 sqm/800 employes) is based on the key concept of Piazza, the tipical Italian urban structure. “A clear reading code was chosen, the Piazza, to make work spaces immediately perceivable (and therefore usable), as well as the many functional areas and the way they relate and the functional hierarchies – explains arch Cutrona- a code to obtain visible boundaries inside a fluid and open setting rich in see-through effects. Task and circulation areas are linked in the central square, where ancillary activities are situated. The workplace is no longer meant as the surface of the single desk: “It’s me moving about and choosing where to stay and how”. A concept that gives concrete form to the far-sighted article “Your office is where you are” by Stone e Lucchetti that The Harvard Business Review published in 1984.
Space comfort and the right balance between form and function were the goals of interior design for rooms already heavily typified and typifying. The integrated study of typological, technological and practical solutions, colours, materials and textures with a special focus on a correct lighting and acoustic comfort allowed to reach their goal. The limited height of rooms didn’t allow the installation of modular false ceilings, so the acoustic quality had to be solved in an inventive way combining acoustic panels (Mitesco by Caimi Brevetti) on vertical and horizontal surfaces and flooring with high acoustic performance (Interface). In particular, the design of the ceiling panels was studied to blend with the lights and also to be an ornamental component.
Photo by Beppe Raso

1The main reception.
2 The large central “Piazza”.
3 Open-space office.
4 One of the ancillary areas.
5 Lounge area at 9th floor.
6 The auditorium.
7 The boardroom in the glass dome with a panoramic view.
8 Outside view of Axa headquarters in Milan renovated and upgraded by Goring&Straja.
9 The interior design key concept by Revalue.



A sustainable and human Business Center in Chile.

The new World Green Center for the business district of Huechuraba in Santiago (Chile) is a concrete proposal on how to improve the act of `work´, in touch with nature and others. It is in the process of LEED certification, improves the quality of life to the workers by cultural and useful services and delivers 72% of the ground surface as public space and with accessibility for people with reduced mobility: it is a sort of contribution to the city.

“We intend for this office building to become a reference for a new way to design sustainable buildings in Chile” – explain cCe Arquitectos -which takes into consideration not only energy efficiency, but that also embodies the final user experience, providing quality public spaces and interior areas with the best environmental conditions”.
The goal of cCe Arquitectos is to present a unified project that is able to generate connections and links to both the environment and the people within.
The Project includes a percentage of infrastructure to meet the everyday need of the users, whilst generating new uses and cultural spaces (such as Art galleries, a Convention Center and a Auditorium Concert Hall), which will inject life in to the street level and the ground floor of the project expanding into the rest of the Business District and even all of Santiago City.

The quest of cCe Arquitectos is to bring quality of life to the people who work and carry out all activities related to it, from a meeting room to a lunch break that can be outdoors during spring and summer and protected during winter. The project is a concrete proposal on how to improve the act of `work´, in touch with nature, visually in some cases and being able to touch it in others.
“The World Green Center includes contemporary spaces that allow interaction and are connected to each other and the environment, always guided by our base line of thought which is to achieve higher levels of energy efficiency related to lower consumption, leading to lower global pollution levels and higher energy savings in the medium term” said cCe Arquitectos.
The façade incorporates a passive design, reducing solar radiation and therefore decreasing the energy used for air conditioning. It includes a VRV climate control system and is designed to save up to a 40% of the total energy compared to traditional office buildings in Santiago.


WOW! Jelly Session # 7: CSR.

CSR, Corporate Social Responsibility, is a philosophy, a value involving the company thoroughly and transversally. Sustainability is one of the aspects, but not the only one; it’s also basic to answer for the observance of the law and inspire new life and work styles. CSR isn’t synonymous with charity, it’s a virtuous process to create profit for the company, too. CSR is a theme, not too much discussed, that should be spread to awaken public opinion and users, to create communities of professions sharing this culture.
In short, these concepts came out at WOW! Jelly Session, that took place at Sedus  Italia, a pioneering company in the application of these concepts –CSR, sustainability, work-life balance- far earlier this word was coined. In the fifties, the owners, the Stolls, introduced this philosophy in Sedus as personal ethics, without a political idea or a managerial model – explains Dorothea Scheidl-Nennemann, PR manager Sedus ed editor del corporate magazine Place 2.5– and it involved the whole company. In 1993 Christof Stoll was awarded Sustainable Manager by WWF”.
From the wish to give the employees the possibility of a better life came also the idea of the biodyinamic garden and the company restaurant.

Vodafone is one of the Italian excellences: on the one hand, environmentally-conscious, as proved by the Vodafone Village, on the other hand, maximizing the impact of technologies and mobile networks on the social. Because CSR means to have a different position on each tessera part of a much more complex whole; that’s why the control of the chain and commitment are basic.
CSR is a philosophy underlying the corporate culture, it’s a balancing of the economic, environmental and social values, although environmental themes give a higher return in terms of business and marketing.
LEED tools should be used to save and cope with complexity globally, to consider the real needs. Moreover, those, who buy have a right to know not just the technical specifications and performances, but also the environmental mark of what they are choosing.
What is the 2.0 architects’ role? They must be ethic, sustainable and able to communicate, they must create a climate of confidence with the customer and implement a cultural contagion… yet, sometimes they don’t believe it themselves,  and don’t aim at sustainability, inventing alibis such as not too clear rules or the lack of culture of customers and suppliers.
And now we find out that even the Internet is polluting and we should start to pay attention to this problem.
Thanks to:

Mariateresa Addario, sales account Nora Italia;
Daniele Andriolo, facility mngr;
Matteo Artusi, architetto Fondazione Italiana Bioarchitettura;
Alessandro Bonafede, AD Nora Italia;
Chiara Bondioli, Fondazione Vodafone;
Lella Castelli, responsabile mktg Sedus Italia;
Caterina Cedrone, Property Strategy Expert;
Eleonora Beatrice Fontana, architetto, ICET Studios;
Tiziana Galletta, area sales mngr 3Form;
Mario Garretti, architetto Garrettio Associati,
Manuela Macchi, head of CSR and communication Holcim;
Lucia Matti, communication manager Lombardini 22;
Marco Mari, vice presidente GBC Italia;
Filippo Saba, direttore commerciale Interface;
Dorothea Scheidl-Nennemann, international public relations manager;
Renata Sias, editor WOW!

Text by Renata Sias, editor of WOW! Webmagazine