Giuliano Dall’Ò is the new President of GBC Italia.

Green Building Council Italia votes its new president: Giuliano Dall’Ò, a member of GBC Italia’s Scientific Technical Committee since 2010. The vice-president is Marco Mari.

Giuliano Dall’Ò teaches Environmental Technical Physics at the Polytechnic University in Milan. He is one of the leading Italian and European experts in energy and environmental sustainability and certification.
He is also the author of Leadership in Green Building, that presents the main  LEED and Green Building in Italy.


The new Executive Committee:
Giuliano Dall’Ò, President
Marco Mari ,Vice President
Roberto Cereda
Thomas Messervey
Manuela Ojan
Eleonora Sablone
Mario Zambrini




WOW! celebrates its 1° anniversary with WOW! Seminar.

WOW! Webmagazine celebrates its first anniversary in a not too self-celebratory but very concrete way, consistently with the vision and “ways of working” it wants to promote. The first WOW! Seminar was surprisingly attended by over 350 architects showing an interest in the speakers’ papers, who drank to WOW! success.
About one year ago, during the first WOW! Jelly Session at Kinnarps’ showroom in Milan, we touched glasses to the birth of WOW! with a small group of friends (Michele De Lucchi, Giulio Ceppi, Paola Coronel, Gilberto Dondè, Alessandro Zollo, Nunzia Ricciardi, Daniele Andriolo, Maximilian Speciani).
On January 16th 2014, WOW! celebrated its first year of business in Milan at Assimpredil ANCE’ Conference Center in the presence of over 350 architects attending the first WOW! Seminar on “Corporate Real Estate Upgrading
I think this can be considered as the most tangible evidence of WOW! success and growth.

I thanks very much the audience and the very important speakers (Marco Mari, Francesca Zirnstein, Marco Piva, Andrè Straja, Massimo Roj, Claudia Salomoni, Benedetta Steri).
I also thanks Assimpredil ANCE for hosting the Seminar and Ordine Architetti di Milano for collaborating.
WOW! also expresses gratitude to the Partner companies (AkzoNobel, Aresline, Babini Office, BTicino, Caimi Brevetti, Dieffebi, EmmeItalia, Kinnarps, Luxy, Plantronics, Sedus) who trust in this innovative media.

Renata Sias, editor WOW! Webmagazine

Next WOW! Seminar on February 20th.
The report of the WOW! Seminars will be posted in the next issues of WOW! Webmagazine.

In the photos:
1,2,3,4,The two crowded rooms at Assimpredil ANCE Conference Center.
5, The speaker table (from left): Renata Sias, Massimo Roj, Marco Piva, Andrè Straja, Francesca Zirnstein, Claudia Salomoni, Benedetta Steri.
6,Claudia Salomoni (Akzo Nobel) and Benedetta Steri (Sikkens).
7, The amazing “chromatic catering” with the compliments of Akzo Nobel.
8, Nunzia Ricciardi (Kinnarps) and Renata Sias.


Real Estate upgrading: WOW! Seminar cycle with Ordine Architetti di Milano.

WOW! enriches its meeting programme: the new WOW!Seminar cycle is planned, held at Assimpredil ANCE conference center in  Milano (16/1, 20/2, 13/3/2014). The subject: Corporate Real Estate upgrading: what are the criteria? What is the architect’s role? Italian language. Free entrance. È necessario registrarsi qui.

The highlights of the seminars will be published in WOW! Webmagazine.
WOW! broaches the subject of the property in the service industry pragmatically, through  some excellent case studies, smart-building and smart-city oriented, related by their planners, as well as planning methods and approaches and appraisal systems of performance, so that the upgrading concept isn’t just a striking face-lift.
If eco-sustainability is the ethical and economic priority, optimization of areas and property performance are likewise necessary factors in today’s property market. Over half of the real estate in the service industry doesn’t meet Class A requirements and the new city doesn’t need concrete only, but also technological infrastructures.  What role does the architect plays in this scenario? Who are the new actors involved in the project? What criteria should be followed to reconvert the existing property? How a combined, upgrading and functional project should be tackled? Is green refurbishment the only “sustainable” space left to the architectural project?
Three seminars to compare opinions and the role of the architect and of the new actors involved in the project of sustainable reconversion of the existing property in the service industry.

In the photo: Segreen Business Park by Lombardini 22 winnwr project of the award Premio REbuild 2013.

Title: “Riqualificazione del patrimonio edilizio terziario”.
Where: Assimpredil ANCE, Via San Maurilio 21, Milan.
When: 16 gennaio, 20 febbraio, 27 marzo 2014.
PROGRAM (Italian language)
Seminario #1 – 16 gennaio 2014 (ore 17,30/19,30)
Situazione immobiliare e esigenze del mercato Real Estate:
Arch Francesca Zirnstein, Scenari Immobiliari e Arel
Sistema LEED:
Ing Marco Mari, GBC Italia
Presentazioni Case study:
Arch Massimo Roj, Progetto CMR;
Arch Andrè Straja, Goring & Straja Architects.
Arch Marco Piva, Studio Marco Piva.
Moderatore: Renata Sias, direttore WOW! Webmagazine.
L’incontro si concluderà con un aperitivo offerto da Akzo Nobel.



Audio-video services offered by Sikkens.


Seminario #2 – 20 febbraio 2014 (ore 17,30/19,30)

Sistema BRaVe, Building Rating Value:
Prof Oliviero Tronconi, PoliMi dipartimento BEST
Tecnologie ICT e impianti integrati per smart e sustainable building:
Ing Paolo Dall’Oglio, BTicino
Bytes, Behaviours, Bricks: Refurbishing and smart working.
Presentazioni Case study:
Arch Jacopo della Fontana, D2U-Design to Users;
Arch Giuseppe Tortato, Giuseppe Tortato Architects.

L’incontro si concluderà con un aperitivo offerto da Bticino.



Audio-video services offered by Plantronics.



Seminario #3 – 27 marzo 2014 (ore 17,30/19,30)
Il patrimonio esistente: costo o risorsa?
Alberto Radice Fossati, CBRE Global Investors
Presentazioni Case study:
Arch. Marco Amosso, Lombardini 22
Arch. Filippo Pagliani, Park associati
“Pelli” intelligenti e sostenibili.

Moderatore: Renata Sias, direttore WOW! Webmagazine.



WOW! Jelly Session # 7: CSR.

CSR, Corporate Social Responsibility, is a philosophy, a value involving the company thoroughly and transversally. Sustainability is one of the aspects, but not the only one; it’s also basic to answer for the observance of the law and inspire new life and work styles. CSR isn’t synonymous with charity, it’s a virtuous process to create profit for the company, too. CSR is a theme, not too much discussed, that should be spread to awaken public opinion and users, to create communities of professions sharing this culture.
In short, these concepts came out at WOW! Jelly Session, that took place at Sedus  Italia, a pioneering company in the application of these concepts –CSR, sustainability, work-life balance- far earlier this word was coined. In the fifties, the owners, the Stolls, introduced this philosophy in Sedus as personal ethics, without a political idea or a managerial model – explains Dorothea Scheidl-Nennemann, PR manager Sedus ed editor del corporate magazine Place 2.5– and it involved the whole company. In 1993 Christof Stoll was awarded Sustainable Manager by WWF”.
From the wish to give the employees the possibility of a better life came also the idea of the biodyinamic garden and the company restaurant.

Vodafone is one of the Italian excellences: on the one hand, environmentally-conscious, as proved by the Vodafone Village, on the other hand, maximizing the impact of technologies and mobile networks on the social. Because CSR means to have a different position on each tessera part of a much more complex whole; that’s why the control of the chain and commitment are basic.
CSR is a philosophy underlying the corporate culture, it’s a balancing of the economic, environmental and social values, although environmental themes give a higher return in terms of business and marketing.
LEED tools should be used to save and cope with complexity globally, to consider the real needs. Moreover, those, who buy have a right to know not just the technical specifications and performances, but also the environmental mark of what they are choosing.
What is the 2.0 architects’ role? They must be ethic, sustainable and able to communicate, they must create a climate of confidence with the customer and implement a cultural contagion… yet, sometimes they don’t believe it themselves,  and don’t aim at sustainability, inventing alibis such as not too clear rules or the lack of culture of customers and suppliers.
And now we find out that even the Internet is polluting and we should start to pay attention to this problem.
Thanks to:

Mariateresa Addario, sales account Nora Italia;
Daniele Andriolo, facility mngr;
Matteo Artusi, architetto Fondazione Italiana Bioarchitettura;
Alessandro Bonafede, AD Nora Italia;
Chiara Bondioli, Fondazione Vodafone;
Lella Castelli, responsabile mktg Sedus Italia;
Caterina Cedrone, Property Strategy Expert;
Eleonora Beatrice Fontana, architetto, ICET Studios;
Tiziana Galletta, area sales mngr 3Form;
Mario Garretti, architetto Garrettio Associati,
Manuela Macchi, head of CSR and communication Holcim;
Lucia Matti, communication manager Lombardini 22;
Marco Mari, vice presidente GBC Italia;
Filippo Saba, direttore commerciale Interface;
Dorothea Scheidl-Nennemann, international public relations manager;
Renata Sias, editor WOW!

Text by Renata Sias, editor of WOW! Webmagazine