New trends from Worktech17: Living Office, co-design and IoT.

A self-learning space, open-designed for the future needs, based on the individual experience and wellbeing. This is the way of designing that was debated at the forum Worktech 2017, among leader companies as Herman Miller and Interface and architecture firms like Carlo Ratti Associati, Zaha Hadid Architects and Studio Banana.

The office must follow the life that takes place in it. That’s the core of the Herman Miller’s seven provocations, seven statements thought to guide the discussion between designers and companies, and based on the last company’s research “Living Office”, presented at Worktech17, one of the worldwide most important forum dedicated to real estate, technology and innovation. The study has involved anthropologists, psychologists and designers in a new holistic approach to the workplace, aiming to define the facts we need to understand when we think about today’s ways of working.


One of these provocations states: “we feel before we think”. The environment has a great impact on us, therefore it is the main feature we have to take care of. It must be a living environment, where communication takes constantly place (quoting a provocation, “you + me = 3”) in a “wonderful mess” that facilitate creativity and innovation.


Ulrich Blum, from Zaha Hadid Architects, has given a really good insight during his speech “The self-learning workplace”, describing a way of designing that starts from the use of IoT and sensors to collect data about the habits of every employee. “We have to think about the office as a “living network” Blum said. The data are divided in different parameters as distance, visibility and lighting, in order to give to designers the right knowledges to create a space that fits with the needs of every single person living in the workplace, optimizing the desk arrangement, the communication, the use of working time and the disposition of different environments. Furthermore, datas give the opportunity, using the generated algorithms, for creating more effective team works and arrange them in an ideal workplace. “The idea is to enhance the hierarchy of the office as it really is, and not as it is in the boss’s mind. We have to join furniture and artificial intelligence in order to increase the flexibility the furniture can give us”, Blum concludes.

As we can already see, technology is crucial in nowadays office, even though, quoting another provocation, “we have to forget about it”, meaning it has to be like a comfortable shoe: we have to perfectly walk in it, without feeling anything. As Marco Maria Pedrazzo, by Carlo Ratti Associates, said, exposing the firm’s research about the “technological management of the workplace”, “technology has to create a resilient environment. We have to change our perspective: it is the environment that has to adapt to us, not us to the environment. We have to design as we are designing 20 years ahead, and the only way to do that is making experiments, trying prototypes and see how people react to them“.

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Even though it seems in contrast with Herman Miller’s provocation “The next thing isn’t for you”, it isn’t, because innovation must be based on the company’s culture, and design must fit with the actual ways of working and corporate policy of each situation, but at the same time it has to be open-designed, giving the chance of being reinvented in the future, following the evolution of the company itself and of the times.
Something too ahead, in fact, can scare people, while innovation has to generate engagement, fulfilment and happiness.


Key Portilla, from Studio Banana, suggested some interesting approach, like co-design sessions, where managers and employee are an active part in the workplace’s construction or restyling, or university-campus-like offices, based on a different environment that supports different states of mind and activity.


Finally, even in a new tech-workspace, nature can be the secret of a happy and stress-free office. Oliver Heath, from Interface, has talked about “biophilic design“, meaning the need to recreate the “sense of nature“, enhancing the presence of real natural elements, like light, plants and water, or a reference to them, using colors, patterns and materials that help to recreate visually and emotionally the feeling of really being in a natural environment.
Report by Mario Colombo (Herman Miller), editing by Gabriele Masi.




Real Estate and the Human Experience in the office.

The workplace is more than a property, is a living ecosystem, where numerous experiences take place. The study by JLL (Jones Lang LaSalle’s brand name)Workplace powered by Human Experience” underlines three most important drivers: Engagement, Fulfilment and Empowerment. Real Estate is confirmed to be a powerful changing factor, leading a company through the present and future challenges.

“As workplace strategy moves from practical, design-based decision making to a more experience-led approach, expect an overlap with functions that have traditionally been the domain of HR teams. This will impact workspace design and decision-making”, with these words Marie Puybaraud, Global Head of Research di JLL Corporate Solutions, comments on their report “Workplace powered by Human Experience”.

The research was run over 40 client companies and 7.300 people (age 18-65), in 12 different countries: Australia, China, France, Germany, italy, Japan, India, Netherlands, South Africa, Spain, U.S.A. and Great Britain.

The study has found that there are three priorities to drive the change: Engagement, Empowerment and Fulfilment. Engagement means fostering a sense of commitment and creating mutual trust and kindness. Empowerment, instead, is about giving people a sense of control in their working environment and the opportunity to take the initiative, while fulfilment can be achieved making sure work feels comfortable “beyond the surface level of happiness”, giving the chance to grow professionally in a challenging environment.


Some key findings of the research are that spaces dedicated to collaboration and teamwork have the strongest impact on productivity, that agility improve performance, and that effectiveness is linked to a low density in the workplace.
The innovative offices are the ones that offer a mixture of collaborative and community spaces, support services and creative environments. Additionally, 28% of the companies provide an incubator, a dedicated space enabling colleagues and external talent to develop personal projects while making use of the company infrastructure, support and advice.


70% of the interviewed people agree that happiness at work is the key ingredient for a good human experience, while the 54% see positively Chief Happiness Officer should be fully devoted to employee wellbeing. While large corporations are still attractive, employees crave an entrepreneurial culture: 46% of employees aspire to work in a start-up environment.
“A workplace that is powered by the human experience goes beyond a work-life balance” Marie Puybaraud concludes. “It drives how people feel about their place of work. How empowered, engaged and fulfilled they are, it’s the purposeful fusion of life and work based on authentic human experiences”.
Text by Gabriele Masi.



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“Be”, being well: a human-centred redevelopment.

Being well, productive, connected, innovative: the verb “to Be” is the centre of the contemporary workplace. The requalification of the business district in Cassina De’ Pecchi, next to Milan, by InvestiRE, design a modern vital village, thought to promote a productive interaction and wealthy working environment, through different services and integrating the outdoor and indoor space in the same concept. CBRE is the exclusive agent.

Nowadays revitalizing a working environment can’t be just about re-designing spaces and furniture. Evening if the “packaging” still plays a fundamental role, the core of the Real Estate project must be the “human experience” created by integrating internal and external spaces and services given by the company.


That’s the concept that has driven the project of the requalification of the 40.000 sqm of the business district in Via Roma 108 in Cassina de’ Pecchi, few kilometers from Milano: productivity, engagement, and collaboration, good health and well-being practices for the people, all these key concepts of the modern workspace are expressed in the simple name that has been chosen: “Be”.


The main building, re-designed by Park Associati, is created to promote socialization and collaboration, balancing private spaces with different environment to share among the companies and external professionals: co-working, meeting rooms, temporary offices and event rooms (up to 110 people).


The peculiarity of the project, however, is the focus on the wellbeing and on the work-life balance of the workers. Along with dedicated space and services such as an healthy restaurant, a full-equipped gym and a nursery school, outiside pedestrian walkways pass through a private green park, with movable and fixed facilities, that aims to create a “continuum” between the space indoor and outdoor, recalling the idea of “The Walk by De Lucchi of a “peripatetic office”.
Text by Gabriele Masi.







ATCT in Istanbul wins the International Architecture Award 2016.

The awarded project of the Istanbul New Airport Air Traffic Control Tower (ATCT), designed by Pininfarina and AECOM, has won the prestigious International Architecture Award 2016 organized by Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The ATCT is one of the 130 winning projects chosen from a shortlist of 370 entries from across the world, achieving a high standard of excellence in design, construction, planning, and sustainability and promoting best practice in Real Estate.

Last December 2015 Pininfarina and AECOM won the international design competition for the Air Traffic Control Tower (ATCT) and technical building at Istanbul New Airport.
The AECOM and Pininfarina collaboration was chosen by IGA from six entries from international architectural firms (Zaha Hadid, Fuksas, Moshe Safdie, Grimshaw-Nordic and RMJM). IGA is a consortium of five leading Turkish contractors (Cengiz, Mapa, Limak, Kolin and Kalyon) that was awarded the concession to build Istanbul New Airport as the engineering, procurement and construction contractor and will also be the operator.


Uniquely, the innovative design by Pininfarina and AECOM combines influences from the aviation and automotive sectors with strong architectural design.
A landmark for all passengers flying in and out of the airport, the ATCT will be the signature of Istanbul New Airport, which is set to be the world’s largest new airport in terms of annual passenger capacity.
The aerodynamic and fluid tower’s shape is inspired by the tulip, a symbol of Istanbul for many centuries and an important cultural reference in Turkish history.
The elliptical shape of the tower influences all aspects of the form and geometry of the technical building below.
A number of the building’s characteristics are inspired by historical Turkish architecture, for example the double-height central atrium that has a bespoke mosaic-patterned skylight.
The concept for the tower and technical building is focused on the daily functional requirements of the facility and the people who use it.



Thonet Pop-Up Cafe: new temporary showroom concept.

The Thonet Pop-Up Café has been recently opened in the center of Vienna; for one year, it will be the must-see for Design lovers and Vienna Culture lovers. It is the perfect place to celebrate the coffee house culture and, thanks to the wi-fi, to accommodate smart workers who like a comfortable workplace in a unique atmosphere… like the Central European writers did, a century ago, with pen and notebook.

The Thonet Pop-up Café brings new life to the Alte Post – a building complex comprising almost 35,000 m2 in the heart of Vienna, that after the summer of next year, will be converted into a special real estate project with high-end flats, hotel, green atriums, galleries and businesses.
This innovative temporary showroom-cafè concept (250 sqm) offers the opportunity to enjoy the refined Jonas Reindl selected coffee creations from all continents, in a location that reflects the history of the well renowned Austrian brand; an unusual tribute to Viennese coffee house culture and a perfect set to show some of the masterpieces of furnishing design, living, lounge and office furniture: chairs, sofas and armchairs as well as tables, bar furniture and desks. From the bentwood classics including the famous Vienna Coffee House Chair 214 designed by Michael Thonet, the popular wing chair 808, the lounge classic S 35 by Marcel Breuer from the Bauhaus era, to the modern pieces of furniture by James Irvine.

An inspiring and out of time locations that does not neglect the new lifestyles; thanks to the wi-fi connection, smart working and job meeting are also possible.
The showroom-café project was conceived and realised in cooperation with Jonas Reindl Coffee and Standart Mag, the quarterly magazine for beauty and the specialty of coffee.
Thonet is supported with the furnishings by the following partners: USM, Porzellanmanufaktur Augarten, Vorwerk Flooring, Carpet Sign and Cooper Colours.


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Smart Working and the City: #LavoroAgile16.

What impact has the agile working on the real estate and on the city? We discussed about it in the WOW! Agile Working Island 2016, comparing the experience of the public administration and of investors and private companies. As the Milan Model of UniCredit and the initiatives organised by the Municipality of Milan, as the Agile Working Day, show, smart working brings some changes that go far beyond the office space, designing new urban spaces and new professional figures.

Opening the WOW! Agile Working Island’s Jelly Session “Agile working: what is the impact on the real estate and on the city?”, Chiara Bisconti, councillor for Municipality of Milan for Wellbeing, sport and leisure, human resources and environment, underlined that smart working can be a model for the public administration.
Taking into consideration what has been experienced in the the private companies, Milan’s public administration developed new solutions in the third Agile Working Day, creating new spaces and wi-fi areas throughout the city, allowing people to work everywhere, and giving the chance to the employees of the Municipality to choose one of the public administration’s office to work in, by the simple use of an app.

The public administration, however, is not the only factor leading the change of the urban environment: also private companies, through the introduction of the smart working, create new needs with a strong impact over the surrounding space.
The first factor is the new way of thinking the working environment as Anna Maria Ricco, Head of real estate Italy di UniCredit Business Integrated Solutions, explained The so called Milan Model is an experiment of management lead by UniCredit and based on the desk sharing and on the differentiation of the work setting.
This means less workstation than the workers’ number, encouraging mobility, an organisation of the space based on the workers’s need, with private spaces for calls,  video-class, concentration or formal meetings that comes along with the open space model, organised with a “clean desk policy” for the privacy compliance.
In order to encourage the agile working, UniCredit also created a system of “neighbourhood offices”, called UniCredit Hub, with several workstation that can be book on a web platform.
Finally the new ways of working require different kind of working environment and less work spaces: so what is the destiny of the exceeding spaces? Is it still convenient to invest in the office real estate? What is the evolution of this field? These questions need to be further examined, as Barbara Polito, president of AREL (Real Estate Ladies Association), said.
Most of all, as we have seen the growing success of the co-working space model, there is the need of a new professional figure capable to connect the facility manager to the user: a manager with new competences and able to design a multifunctional space with different services and functions in order to value the space and make it profitable, without the fix income of a company rent, but with a day prize paid by smart workers.
Text by Gabriele Masi.
Pictures 1-4 and in evidence from Chiara Bisconti’ PPT presentation (c)Comune di Milano.

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Models and factors of development for the workplace.

The end of the year (third WOW!’s anniversary) is the time to take an inventory and forecast the near future, and the articles of this last number of 2015 briefly express some of the chief factors of the ongoing change, that are more clearly marking the development of the next ways of working as well as the configuration of the workplace for our children or grandchildren.

They are already considering the Generation Z, whose needs are after all very similar to those of the more individualist grandparents, the Baby Boomers. Yet with a big difference: the Gen Z expects to find work environments meeting those requirements and wants to share them with other people; they regard it as a right and don’t tolerate to be disappointed.
Gensler’s Design Forecast sums up which are the key factors to design the workplace in a world broken into fragments, where technologies are dominant and information is pervasive. Digital supremacy leads to the reconsider the real values, the actual needs.
Some of the chief key factors?
To work everywhere. Under the name of  Smart Working or Agile Working a philosophy is taking shape, that doesn’t change thoroughly the concept of work and place of work only, but even the life styles, the use of buildings and the development itself of Real Estate, because smart working is synonymous with hybridization and flexibility (as quoted Paolo Gencarelli of Unicredit at RE-Start conference).
And coworking definitely includes these elements and confirms its growth and the strong Community value, thus becoming a point of reference also for large-sized companies.
Desire for nature and respect for nature are also influencing planning on scalar quantity, from the product to interior design, architectural to urban design. Headquarters are more and more similar to Olivetti’s model of campus and integrated into nature and the territory. Even for smaller offices, a park or a terrace to work surrounded by nature is almost a must. Sustainability and wellbeing are the keywords of a new design thinking able to produce happiness (Francesco Schianchi calls it Anthropodesign).
The pursuit of wellbeing is also expressed in a planning increasingly conscious of the user’s experience, and environmental comfort (including acoustic interior design) which changes the very meaning of Beauty.
Perhaps it’s not necessary to aim high, it’s enough to focus on these themes to outline the near future, but we expect great stimuli from the next Milan International triennial exhibition “21st Century, Design after Design”, that will expound what to expect “after”.
Editorial by Renata Sias, editor WOW! Webmagazine


The Social Workplace: by TILT and European Coworking Conference (London, October 16th).

How is it possible to create community powered workplace environments? This is the answer the European Coworking Conference and Studio TILT will try to give in London, at the inaugural event of “The Social Workplace” the next 16th of October. An opportunity to hear from the leading thinkers and doers in both work and coworking, exploring the most pressing questions facing real estate, placemaking, wellbeing and workplace the world over.

How do mission driven values, authenticity, connections, and facilitated social interactions drive productivity, collaboration, innovation, and employee wellbeing?
It was recently disclosed that there are 816 coworking spaces active in London today. 10 years ago that number was zero. Coworking has grown up very fast, and now it challenges the conventional and corporate workplace offering.  Meantime the values of work have changed dramatically alongside this revolution.
The Social Workplace Forum it’s a dynamic day long programme about convening the worlds of work and coworking for the first time through an intimate, discussion led event, sharing the success and learnings of coworking to help understand the human side of the modern workplace.
At the conference several names of the cowering world will be present: Jean-Yves Huwart (Coworking Europe) Despina Katsikakis (Transforming Workplace expert) Oliver Marlow (Studio TILT) Sophy Moffat (DTZ London) Alex Hillman (Indy Hall) Edu Forte (Betahaus Barcelona).
Text by Gabriele Masi.
Title: The Social Workplace.
Where: The Office Group, Henry Wood House, 2 Riding House Street,  London.
When: October 16th, 8:30 am.



Acoustics and environmental quality of the workplace.

The event is organized next June 10th at Spazio US49 in Milan, it will be attended by four players from the acoustical design world, each one with a know-how and a specific feature in the way they see and feel the acoustical project, thought for both common and individual workplaces.

The evening will be introduced by Architect Marco Predari (Universal Selecta), forerunner in the design of open-planning workspace and follower, since the beginning, of the Burolandshaft and the first commitments to Space Planning.
The main part of the lecture will consist in a pleasant debate among two design philosophies: the engineer and the architect.
The “encounter-clash” between technics and aesthetics, embodied by Engineer Ezio Rendina (Viva Consulting), advisor and designer involved in the evaluation, anticipation and design of environmental noise-pollution as well as vibration interference reduction systems, versus Architect Cristiana Cutrona (Revalue), competent in the interior design for wide workplaces, supporter of the Smart Working mindset, where changing the way you live and plan a space you can combine the best technique with the architectural thought.
The evening will end with the speech of Engineer Franco Mialich (MCM): Real estate project manager with long-time experience in the management of complex real estate projects, developed among all the civil and industrial areas.
With the patronage of AREL Italia( Associazione Real Estate Ladies).
Title: Acoustics as mail theme of the environmental quality of the workplace.
Where: Spazio US49 Eventi, Via Ettore Ponti 49, Milano.
When: june 10th 2015 h 8,30 pm, + cocktail.
Further information:


Siemens: office of the smart working era.

The Siemens Office project was introduced in Italy in 2011, at the beginning only at the company’s headquarter in Milan, and it is now envolving about 1700 collaborators all over the territory. A radical cultural change for Siemens’s workers that, since then, have had the chance to work everywhere, without any duty of clocking in or out. A concept in 6 points: agile and flexible working, new office lay-out, goal-oriented work, improvement of work life balance, not personalized workstations and sustainibility.

Alberto Cannistrà, Siemens Real Estate manager, exposed the project in the first round table Agility and Wellness of the WOW! Island Agile Working’s week at Cozzi swimmingpool of Milan, the last 23rd March.
“The key role in a company when it is about smartworking is the Facility Manager, a figure that has to manage togheter the spaces, the services and the people of an organization, trying to find the most comfortable environment to put his collegues in the best situation where they can express themselves.
In Siemens the facility manager had to work hard on the personnel to let the workers understand the philosophy behind the project.
We allowed all the employees to freely choose if they want to adhere, offering to whom decided to work from home a cell phone, a computer and the 80% of the connection costs, taking away the obligation of signing in”.
The creation of comfortable working environments helps the phisical and mental wellness of the collaborators: all the employees use the flexibility of the performance to schedule their work to meet the targets.
The project has also changed the office”, Cannistrà continues. “Workers have no fixed workstation anymore, but they can choose among different environments depending on what they have to do. It is like a house with different space for different needings. Since the personal work can be done in other places, the office is becoming a place where to socialize, meet the colleagues and a reference point for the team working. That’s why we created more spaces for informal meetings, as coffee bars and cafeterias”.
Agile working, as shown by Siemens, has a lot of advantages for workers, employers and even fot the cities and the environment: it allows to better organise the mobility of the workers; the less need of space permits to cut the costs of building and energy, and both these aspects togheter reduce enviromental pollution.
Siemens Office is a challenge we have won, concludes proudly Alberto Cannistrà. “I think that the most important part of the project was the effort we put in meeting the people, explained them what it was about and leave them free to decide what to do.
If someone cant cope with this way of working, is not a problem: he comes in the office all days without negative consequences from any point of view”.
Text by Gabriele Masi.



Alfredo Romeo is the new IFMA Italia’s president.

For Alfredo Romeo, the new IFMA Italia president, a new structural plan aimed to create an industry focused on the territory services can be considered as a new Marshall Plan, bringing along, both in an economies of scale and linked industry point of view, a fresh know-how and a different education process, as well as new cultural centers and values.

Marco Desio has left the presidence of IFMA Italia in favour of Alfredo Romeo, founder Roma Immobiliare (1979), Roma Investimenti (1985), Roma Gestioni (1989), Roma Alberghi and Romeo Partecipazioni (2001), and today chief of Romeo Group, the major european Integrated Facility Management services supplier for Real Estate.
“Taking the lead of the association, main benchmark for the italian Facility Management market,” Romeo said “it is very important to me, expecially now, in this difficult historical period. I’m sure that the italian FM market can drive the italian economic ricovery, on condition that we will be able to create new rules for public-private partnerships, in order to really change the Pubblic Amministration”.
Among the different points of the new presidency’s program we can find the promotion of the Facility Management on the territory as the key element for the urban redevelopment, the reform of the public contract competitions and and the administrative streamlining.
The new IFMA board will be composed also by Marco Decio, that will remain as vice-president, Paolo Cavallo as treasurer and the council members Alberto Cannistrà, Gianmaurizio Cazzarolli, Domenico Cipolletta e Davide Pellegatta.
Text by Gabriele Masi.

1, In the picture below Alfredo Romeo, new IFMA president.



“The next office” Assufficio Seminar at Allianz Tower, Milan (February 10th).

Assufficio Seminar “The next office”(Nell’ufficio che verrà) will be held on February 10th at 35° floor of  Allianz Tower in CityLife, Milan the highest skyscraper in Italy, designed by Arata Isozaki with Andrea Maffei. The installation “La Passeggiata (The Walk) by Michele De Lucchi and the work in progress of Allianz Tower will be presented.

Following the Seminar Smart&Happy Office” in 2013 inside Torre Unicredit , the Assufficio’s walk inside the “next offices” goes on. The seminar “L’ufficio che verrà” (The next office) will be held in the very attractive Allianz Tower, new icon of the growing Milan and symbol of the future of Real Estate and Workplace.

During the seminar “Nell’ufficio che verrà” Michele De Lucchi will present the installation “The Walk” for Salone del Mobile 2015 inside Workplace3.0/Salone Ufficio pavilions.
The project and the work in progress of Torre Isozaki will be presented, too.

Title seminar: “Nell’ufficio che verrà” organized by Assufficio.
When: February 10th 2015 (from 2 to 4 pm))
Where: Torre Isozaki , CityLife, Milan ( entrance from piazza 6 Febbraio, shuttle service and parking available)
The seminar is free of charge (Italian language).
Registration and information: Segreteria Assufficio, Eleonora Perlini
tel 02 80604 304


Bamboo facades at Green Place, Milan (GaS Studio).

It ‘s the first building in Italy using a bamboo brise soleil system. This courageous choice imagined by the designers, Goring&Straja Studio, while not being zero km, is definitely eco-friendly and highly distinctive, and has become one of the strengths of Green Place, now pending LEED Gold certification.

This office building (north-west Milan) is the first Real Estate develop in Italy by STAM; 4 floors, almost 11.000 flexible sqm; three buildings facing on a green inner courtyard and 7.500 smq for underground parking. Ground floor is designed for entrance halls, workshops and a show-room currently occupied by Renault Auto.
The objective of the project is to redevelop and improve the impact of the context in which the building is located, reinforcing the logic of the closed and compact city block.
Therefore, it was decided to reshape the building’s envelope by a regularization of the various bodies that also involves the skyline.

The eco-sustainable building -“designed by nature”, as explains Andrè Straja- is characterized by the extensive use of glass and aluminum, string courses on concrete structures, and a Bamboo screening system which gives the premises a natural component of great importance for the benefit of its users. Glass was used throughout the building on the ground floor, creating a sort of transparent base, as well as on the south-east and west facades, where it is shielded by a bamboo brise soleil system that makes for what might be called heterogeneous sunlight, because of the articulated form of the building. in fact, the brise soleil thins, thickens, and adjusts depending on solar inclination, creating an interplay of density and lightness, which makes the facades, which are already broken by changes in direction even more vibrant and mutable.
The building is pending LEED Gold C&S certification.
The terrace on Building C, in addition to providing great views from the south of the courtyard, creates a play of interpenetrating volumes on the northern front, making the facade an interesting sculptural element.
It is an “introverted building” and the inner courtyard is proposed as a connection between the various bodies and the outside, appearing to pass through the entrance on Certosa Boulevard with a sneak peek effect.
The inside stairway has a strong graphic impact, evoking Escher perspectives. It connotes  the entrance hall and offers a beautiful view of the inner garden.

Design: GaS Studio
Name: Green Place
Client: STAM Europe
General Contractor: Immobiliare Percassi
Direction: Tekne
Project Management: Prelios
Renting: JLL; DTZ
Photo: Stefano Gusmeroli


Proximo: Pininfarina and Hines together in the Polish RE market.

Pininfarina, one of the well-known brand, symbol of design “made in Italy” debuted in the Polish Real Estate market in partnership with Hines (international society of real estate that has characterized the new skyline milanese with Porta Nuova buildings) for the construction of the luxury office complex Proximo.

The building (28,385 sqm)  will rise in one of the most dynamically developing parts of Warsaw, offering tenants best-in class office space. Additionally, Proximo will be certified to a BREEAM Very Good, one of the world’s foremost environmental assessment methods and rating systems for sustainable buildings. Construction started at the end of June 2014 and will be completed in May 2016.
Pininfarina has designed two iconic lobbies and the internal courtyard, identifying  a distinctive design language tailor made on Proximo identity and on prospect tenants’ needs in order to convey to the whole structure both a unique character and an extremely refined experience.
“In Proximo our architectural identity found expression giving life to elegant and sophisticated business spaces – affirms Chairman Paolo Pininfarina. – We believe the know-how and the skills shown in Proximo will be met with interest and new application on the Polish market.”
The entrance lobby is characterized by sinuous and elegant lines and by the combination of modern material reminding the car design with classical ones, creating an appealing contrast. The second lobby has been integrated in the stairs combining aesthetics with functionality. A strong family feeling between the two lobbies is generated by smooth surfaces and the use of the same materials. Pininfarina will also design the internal courtyard of the building.



EIRE: urban regeneration and change among the main topics.

From 24th to 26th June, during the key event of the Italian property market, the protagonists of retail real estate will take to the stage.
During the exhibition EIRE -Expo Italia Real Estate some of the most influential operators in this sector will exchange ideas on the leitmotif of this tenth edition: urban regeneration.

A theme strictly tied to a trend that aims to identify new areas in cities, with a view towards the development of commercial aggregates capable of attracting investment by national and international operators.
“This year once again, the world of commercial real estate will be ever-present at this important event,” declared the president of Gestione Fiere Spa (the organiser of the event), Antonio Intiglietta.”Our country, which boasts incredible potential, constitutes amongst other things a source of great interest for national and international operators. Suffice to think of the often abandoned properties, located within 20,000 historical Italian city centres (Censis data), which may be returned to society through the implementation of a significant urban regeneration plan. It is from this perspective that we believe it is indispensible to work on this offer, valorising our invaluable heritage and reducing bureaucracy and uncertainty to a minimum”.



Opening Porta Nuova Varesine, Milan.

Tomorrow, May 22, Hines will celebrate the completion of the urban redevelopment area of Porta Nuova in Milan, a real estate intervention started 10 years ago that became the iconic symbol of the rebirth of Milan.

During the event, proudly titled “The Italian Way”, the long journey of 900 meters to walk from Diamond Tower to Piazza XXV Aprile will be inaugurated in the presence of Mayor Giuliano Pisapia.


Methods, techniques and tools for Real Estate.

Politecnico di Milano promotes the thirteenth edition of “Methods, techniques and tools for real estate” designed to meet the needs of professionals and professionals who need timely insights in a few hours. The course is divided into 13 modules, each of which represents a training package that can be attended individually.

Each module has been organized into two parts:
1 framing the problem in terms of technical and economic management;
2 case studies documented and presented by big companies’ professionals.
Some of the training modules are developed in collaboration with the prestigious British organization the Royal Institution of Chartered Surveyors (RICS), with which the ABC Department of Politecnico di Milano has formed a strong relationship.
Teachers: Oliviero Tronconi, Andrea Ciaramella, Marzia Morena, Stefano Bellintani and RICS members.
Further information: Antonio Invernale, Politecnico di Milano | Dipartimento ABC | Laboratorio Gesti.Tec
Via Bonardi, 9 – 20133 Milano. T. 02/2399.3382, M. 3480931482, F. 02/2399.2596
e-mail: antonio.invernale@polimi.it
web:  www.gestitec.polimi.it



Real Estate upgrading: WOW! Seminar cycle with Ordine Architetti di Milano.

WOW! enriches its meeting programme: the new WOW!Seminar cycle is planned, held at Assimpredil ANCE conference center in  Milano (16/1, 20/2, 13/3/2014). The subject: Corporate Real Estate upgrading: what are the criteria? What is the architect’s role? Italian language. Free entrance. È necessario registrarsi qui.

The highlights of the seminars will be published in WOW! Webmagazine.
WOW! broaches the subject of the property in the service industry pragmatically, through  some excellent case studies, smart-building and smart-city oriented, related by their planners, as well as planning methods and approaches and appraisal systems of performance, so that the upgrading concept isn’t just a striking face-lift.
If eco-sustainability is the ethical and economic priority, optimization of areas and property performance are likewise necessary factors in today’s property market. Over half of the real estate in the service industry doesn’t meet Class A requirements and the new city doesn’t need concrete only, but also technological infrastructures.  What role does the architect plays in this scenario? Who are the new actors involved in the project? What criteria should be followed to reconvert the existing property? How a combined, upgrading and functional project should be tackled? Is green refurbishment the only “sustainable” space left to the architectural project?
Three seminars to compare opinions and the role of the architect and of the new actors involved in the project of sustainable reconversion of the existing property in the service industry.

In the photo: Segreen Business Park by Lombardini 22 winnwr project of the award Premio REbuild 2013.

Title: “Riqualificazione del patrimonio edilizio terziario”.
Where: Assimpredil ANCE, Via San Maurilio 21, Milan.
When: 16 gennaio, 20 febbraio, 27 marzo 2014.
PROGRAM (Italian language)
Seminario #1 – 16 gennaio 2014 (ore 17,30/19,30)
Situazione immobiliare e esigenze del mercato Real Estate:
Arch Francesca Zirnstein, Scenari Immobiliari e Arel
Sistema LEED:
Ing Marco Mari, GBC Italia
Presentazioni Case study:
Arch Massimo Roj, Progetto CMR;
Arch Andrè Straja, Goring & Straja Architects.
Arch Marco Piva, Studio Marco Piva.
Moderatore: Renata Sias, direttore WOW! Webmagazine.
L’incontro si concluderà con un aperitivo offerto da Akzo Nobel.



Audio-video services offered by Sikkens.


Seminario #2 – 20 febbraio 2014 (ore 17,30/19,30)

Sistema BRaVe, Building Rating Value:
Prof Oliviero Tronconi, PoliMi dipartimento BEST
Tecnologie ICT e impianti integrati per smart e sustainable building:
Ing Paolo Dall’Oglio, BTicino
Bytes, Behaviours, Bricks: Refurbishing and smart working.
Presentazioni Case study:
Arch Jacopo della Fontana, D2U-Design to Users;
Arch Giuseppe Tortato, Giuseppe Tortato Architects.

L’incontro si concluderà con un aperitivo offerto da Bticino.



Audio-video services offered by Plantronics.



Seminario #3 – 27 marzo 2014 (ore 17,30/19,30)
Il patrimonio esistente: costo o risorsa?
Alberto Radice Fossati, CBRE Global Investors
Presentazioni Case study:
Arch. Marco Amosso, Lombardini 22
Arch. Filippo Pagliani, Park associati
“Pelli” intelligenti e sostenibili.

Moderatore: Renata Sias, direttore WOW! Webmagazine.



RE Innovation Lady Award 2013 AREL: the winners are…

Natascha Jeuck, is the winner of the sixth edition of the RE Lady Innovation Award, sponsored by AREL Real Estate Ladies Association and Scenari Immobiliari.
On the occasion of the 21st Forum Scenari Immobiliari in Santa Margherita Ligure, Mario Breglia, President of Scenari Immobiliari and Francesca Zirnstein, President of AREL, presented the prestigious award to Natascha Jeuck owner of iemmeEuropa.
In these six years, the Award has sought to emphasize the feminine professionalism able to bring value and innovation to the real estate. This year in particular, the focus was to female entrepreneurship.
2° prize award to Antonella Mantica, founder of Progetto CMR and Tatiana Milone, founder of Tiemme.
Career Award to Lionella Maggi and Jessica Astolfi. Finally, the Special Career Award to Anna Maria Tarantola, President of Rai.