Creativity is already there: instructions for use.

Creativity is not a matter of being a genius, it is a matter of living in an environment and constantly adapting to it and at the same time modifying it.
So creativity can be fostered through space, enhancing well-being, flexibility and malleability of the furniture, accountability, communication and new technologies. That’s what WOW! has sustained at the conference “The boundaries of fantasy: is creativity in the office going too further?” at the  IFMA’s Facility Management Day 2017

Talking about creativity in an office environment is sometimes cause of anxiety. Workers feel like they have to do something extraordinary that they feel they can’t do, even if they don’t know exactly what and how. On the other hand, managers are struggling to create more and more innovative workplaces and ways of working, questioning, at the same time, their real effectiveness of them and trying to define where it is possible to draw boundaries.


There’s another way to think about creativity that helps to take the pressure off: creativity is already there, it is a part of our everyday life in every environment.
The American anthropologist Tim Ingold once said that “we don’t build to dwell, we dwell therefore we build”.
Creativity arises in a constant relationship within an environment that is made of space, objects, people and rules.
A set of rules is essential for creativity, which is our own way to move inside and bend their boundaries and to keep on recreating them, like kids playing a “what if” game.
Think about the workstation of a hierarchical old-style workplace: on each desk it’s owner create his own territory, piling up papers, adding photos or other kind of objects, positioning monitors or pens in different ways. This is what I call an “inner focused” creativity, and its aim is “survive the boring routine of each day”. The challenge is nowadays to make this “already-made” creativity visible, enhance it, and use it to improve the company’s productivity.


If we think about the Maslow pyramid of needs, we can turn outwardly this creativity, by creating a space capable of satisfying the well-being, sense of belonging, engagement, fulfilment and safety, basic needs of everyone.
How can we do that nowadays? Here we give five practical suggestions:


 1) A malleable and pliant space.
When it’s a matter of creativity, flexibility is not enough. We need a sensorial environment that people can touch, reassemble, and constantly modify and re-invent. A multifunctional space is essential, but it is not enough: it has to be open designed, thought not just for the today’s needs but capable of adapting to ten years ahead needs.

2) Objects are actions and relationships.
“Two empty chairs, one opposite to the other, are already a conversation”. Objects are both symbols of identity both a suggestion of an action. Through furniture, managers can transmit messages and influence the behaviour of the employees, creating a space suitable for the goal they want to reach, making it easily perceivable.


 3) Accountability and trust
Social facts, like office’s life, has always something that is unpredictable and often the project you have in mind comes out in a totally different result.
We need to accept this unpredictability, creating a working environment where two smart working keywords like accountability and trust are perceived and put into practice constantly.


4) Space as communication and learning.
As Birgit Gebhardt has studied, it is more effective to design space, not thinking about the material side of it, but like a stage where conversations, communications and actions take place. We need to shape communication if we want to foster new perspective and new ways of interaction, which are the foundation of a creative workplace. Moreover, we have to think about the office as a life-long learning environment, where people can exchange competences and knowledge, stimulating their personal growth.


5) The key role of technology.
As a recent Sedus’s research shows, technology is having a strong impact on architecture and design, developing the concept of a “spacial happiness” based on the capability of the individual to dominate the environment, deciding the lighting, heating, humidity, acoustic conditions. Technology is also crucial to control the unpredictability we talked about before: IoT and sensors help to collect a huge amount of data that managers can use to design more effective and more engaging workplace, satisfying the needs of each employee.
Text by Gabriele Masi.

02-FM Day- IFMA-wow-webmagazine


Will technology create happy workplaces?

Augmented reality, cloud services, wearable devices, IoT: these are the four technologies that are changing our ways of working and living, and these are the tools we can use to start to build a happy office: they increase our ability to manage our time, our relationships, the environment we live in, our professional growth. These are the main findings of the research i-Enjoy by Sedus, presented with the app se:connects for agile and smart working spaces.

Technology can give a crucial support in the office, either it is “passive”, meaning as a tool for a better environmental comfort, either “active”, for an implementation of the working activities. Technology really has several advantages like a better organization of the working time and space and a better “ergonomics” of the intellectual work, leaving all the repetitive stuff to the machines and leaving to the humans the creative part”, Daniele Andriolo of Plantronics says in the main interview of the Sedus’ s study i-Enjoy. “But we have to be careful that the massive data we continuously collect, won’t let us lose the sight of what really counts”, he concludes.


The fast development of technology in the working spaces is rapidly changing our working culture, making employees a more active part in the organizations that, on the other hand, has increasingly focused on the individual wellbeing.
If talking about happiness at work means also talking about engagement, fulfilment and empowerment, therefore technology can have a key role to turn the office in a place where a big part of our happiness can be pursued.
Already nowadays we can see augmented reality tools or cloud servers creating a faster and more transparent communication, while dedicated apps and software as Happify Health or Awesome Boss take care of the people, giving to employees tools to motivate themselves or to effectively manage the teamwork.

Space and time are very much affected by the technology and most of all architecture and design. New concepts like “environmental happiness” leads to build spaces that are easy to control in every aspect: heating, lighting, planning, scheduling,… On the other hand, IoT and wearable devices are perfect to collect useful data, intercepting and elaborating people’s preferences, and helping to design offices that are capable of satisfying employees’ needs.

A good example is the Sedus’s app se:connects, especially designed for helping to solve some of the main problems of the changing towards agile and smart ways of working: using their smartphone, employees can easily find a free workstation, register their position and be able to find their colleagues. These data are collected in a complete and updated report that gives all the information to optimize the usage of the space, making the company and the workers both happier.
Text by Gabriele Masi.



#OSW17 research: Smart Working in Italy.

Crowded with people as usual, the annual meeting entitled “Smart Working. Underneath the tip of the iceberg” (Sotto la punta dell’Iceberg) for the presentation of OSW research (by Osservatorio Smart Working, School of Management of Politecnico di Milano) Increased by 14%, smart workers are now 305.000.
Especially the big corporations (36%) already have structured projects as against 5% of Public Administration and 7% of small and medium sized companies.
All of them are pleased with the benefits: increased productivity and work-life balance, lower absenteeism, costs and pollution.
WOW! is media partner of the conference.

In Italy, Smart Working concerns the private sector in particular (large and small-medium companies), but Public Administration (17% of total smart workers) is making up for lost time, also through the new law, that aimes at making “smart at least 10% of its employees within three years.


Once again it was found that there is no single model of smart working, every company must define the most stuitable project for its structure: flexible working time to a higher level of mobility; off-site working one day a week or, on the contrary, at least one day a week at the firm!
Fiorella Crespi, director of OSW, and Mariano Corso, scientific director, presented the results of the research 2017 and underling the benefits of the smart working with a special attention on the important role of workplace as smart working driver.

The Italian Smart Workers spend 67% of their working time at the company on average, 15% of time is spent working at different positions inside the headquarters, and 13% in other branches of the company. 33% from home, coworking spaces, or customers and suppliers offices.

50% of smart workers consider themselves satisfied and declare a better capacity to work together. even in virtual teams, and a good command of Digital Soft Skills. Only 1% is not satisfied.
Reflecting the findings of the 2017 study, the meeting brought Public Administration in progress projects to the fore and emphasized some successful experiences.
And then OSW partners got on the stage, all pioneers in smart working, who provided an all-round overview of the various issues (among them Plantronics and Sedus).


Smart Working Award 2017

The conferences ran out with the size giving ceremony of Smart Working Award 2017 and the presentation of the winner projects:
AXA Italia project “Smart working, smart life”, presented by Pascal Bérnard.
CNH Industrial project “Lavoro da Casa”, presented by Riccardo Iessi.
Costa Crociere project “Sm@rt Working Costa – Moving Forward!”, presented by Paolo Tolle.
Generali Italia project “New Ways Of Working”, presented by Simone Viola.
Hilti project “Smart Working@Hilti”, presented by Maria Vittoria Loi and Sandra Polito.
Special mention to Benetton for the project “Stretch your Time”.




The joy of a colored easy comfort.

New ways of working require increased flexibility, simplicity and ease in office furniture, for the times when workplaces were occupied permanently are long gone. Nomadic workers move a lot and are often on the road – and when they do come to the office, then it is at meetings, workshops and maybe even briefly at a workplace that happens to be free. This calls for a simple, comfortable and versatile chair. And Sedus se:joy, designed by Martin Ballendat is the answer.

“I was intrigued by the task of designing a competent and ergonomic net covering of a shell – instead of the conventional thick circumferential frame – with a futuristic support structure reduced to a minimum, which is fine, sensual and intelligent.” explains the designer Martin Ballendat.

Se:joy is a dynamic and fresh chair that boasts many features. The harmonious lines and adesign inspired by nature stand out. The delicate yet durable supporting structures reflect an independent character, which not only complements sophisticated surroundings. adds an inspiring, refreshing touch to any kind of office environment.

The one-piece supporting structure enables optimum pressure distribution along the spine without having to make any adjustments. The sophisticated construction adapts automatically to each user, regardless of shape or size.
The finely balanced swing mechanism (seat tilt 4° forward /7° behind) supports the user’s movements and depending on the situation enables a dynamic or relaxed sittingposition.
Innovative fabric structures in the seat and backrest provide a supportive seat as well as an adaptable backrest, which will not stretch over time. Sedus se:joy combines long-term seating and product quality.
The elegant adjustment lever on the underside can be used to adjust the seat height between 390 mm to 510 mm.
Fresh colour combinations for the mesh cover (six colours) and carcass (black and light grey) are available.



Working in a cloud: Lavazza HQ by Cino Zucchi.

Nuvola, the HQ Lavazza designed by Cino Zucchi, is a project that aims to regenerate an abandoned multifunctional area, opening it towards the city of Turin, while creating and transmitting the brand identity of the company. Conceived to facilitate smart and activity-based ways of working, the environment of the “Cloud” highlights some contemporary office trends as connectivity, interaction and the rediscovery of the importance of conviviality.

Nuvola, the Lavazza HQ by the arch. Cino Zucchi is based on the renovation of an 18.500 sqm. industrial complex in Turin, with a particular attention to the energetical and environmental sustainability (the project is running for the LEED Gold certification) and to create a space open towards the city. The office spaces, that will host about 600 employees, is conceived as the centre of the “Nuvola System”, that will include a public parking, a green square and an archaeological area dedicated to an early Christians basilica, discovered during the excavations.


In addition, by 2018 the Lavazza Museum, De la centrale, will be inaugurated: an event space with a 1000 people capacity, including also the gourmet restaurant Condividere by Lavazza, designed along with Ferran Adrià and Dante Ferretti.
Also the relocation from the old offices has followed a sustainable process, recycling part of the furniture and donating over 3.000 pieces to schools, hospitals, and charities.
“The Hq represents how we conceive a contemporary company. It is not just about moving desks, it is moving forward towards a more integrated, stimulating and human-centred dimension. A comfortable and, at the same time, technologically advanced headquarters to connect the 90 countries where we operate”,  Giuseppe Lavazza, Vice Presidente Lavazza, says.

“We have based the space planning on the concept of an activity-based office, stressing the role of technology and environments in creating connectivity”Michele Aruanno by GTP comments.

“This advanced open space is not composed of separated environments and repeated lines of desks, but it is designed with adjustable and, at the same time, functionally defined environment, all furnished with acoustic partitions and recharge areas for devices, along with space for quick and informal meetings, as well as separated meeting rooms that allow to easily connect with the outside”.


The value of “conviviality” and the importance of the ”coffee break” are two of the main feature of the project, literally translating the company’s activity into the ways of working: interaction and socialization are also expressed in different environments as the gym, the relax area and Bistrot, an innovative restaurant, designed by Cino Zucchi Architetti with RGA, in collaboration with Slow Food.


Also, the new furniture is chosen to improve a smart working approach, encouraging wellbeing, comfort and sharing. Estel, as a contractor, has supplied tailor-made solutions, while also Arper, Sedus, Vitra, Artemide furniture has been used. Tecno has designed the mobile partitions, Underline the graphic communication, while the IoT and technological solution have been furnished by Samsung, Cisco and Acuson.
Text by Gabriele Masi.



Sedus: sales increase of 5.3% .

Pleasing result in 2016 for Sedus Stoll Group with an increase in incoming orders (+4.3 %), sales (+5.3 %) and net income for the year (€ 9.5 million). And incoming orders continue to increase also in the first months of 2017. Innovative products, the attention to the changes in the workplace and the special focus on employee health are among the success factors.

With total sales at €188.5 million, the fiscal year of 2016 is one of the three best years in the company’s history. Incoming orders in the first four months of 2017 range already +4.2% above those of the previous year.
This pleasant operating result keeps the Sedus Stoll Group on a growth track and has enabled the company to expand its market share in terms of total market order growth.
Neither the announced Brexit nor political uncertainties in Europe and the USA have had a noticeably negative effect so far.

New products presented at Orgatec and Salone del Mobile Workplace 3.0 also contribute to the successful development.
Four of the Sedus innovations (the se:do swivel chair, the se:line conference chair, the se:works lounge furniture system, the se:wall partition and acoustics system) have already received a total of eight authoritative design awards.



Space & (E)motion for a joyful workplace (Sedus, hall 24, stand E8/E10).

Under claim “Space & (E) motionSedus participates at Salone del Mobile (hall 24, E8 / stand E10) presenting a constantly moving space that invites people to experiment with new solutions and new ways of working, creating wellbeing and happiness.

The inspiring concept of the stand is linked to “A Joyful Sense at Work” vision. It designs fluid paths implementing the keywords of Workplace 3.0 “communication, concentration, collaboration and contemplation”.

Among the Sedus’s products it will be possible to see (photogallery from left): the elegant chair se: line, that recognizes the user’s weight and measures, the lounge modular system se: works and the table collections invitation and get together combined with modular storages, sound-absorbing panels and screens, allowing suitable configurations for both individual and teamworks.

Salone will be also the occasion for the world premiere se: joy, a multifunction seat for meetings, conferences, meetings and temporary use; It is characterized by colored mesh and a thin high tech structure.


Colors for workplaces with personality.

“Create space with personality” was the title of Sedus’s stand at Orgatec 2016. The company has devoted special attention to the study of color, to give the workplace environments different personalities according to the task performed, so that colours may affect our mood and behaviour. Here are a few hints.

The four guide themes- Energy, Nature, Water, Elegance- worked out by Sedus define its palettes. Each colour triggers different chemical reactions that may, for instance, increase or reduce the production of those hormones stimulating different states of mind.


Sun and energy for task areas.
Warm colours -from red to orange to yellow-
improve our mood, pressure, heart rate and muscle activity. They boost rapid adrenalin production, thus stimulating more energy, action and communication. The advice is to use them for the workstations.

Hearth and nature for break areas.
The soft green colours evoke levity and have a calming effect on the nervous system, while the shades of brown evoke the earth, they are warm and soothing. The “Nature” palette is especially suitable for quiet areas for socializing or meant as library as well as break, lounge and dining areas.

Water and sky for brain-storming and teamwork areas.
The shades of blue
 and azure affect a decrease in heart rate, breathing and blood pressure, they stimulate the parasympathetic system and creative imagination and intellectual work. They are especially suitable for brainstorming areas because they help to focused attention.


Refined texture and materials for executive areas.
As for the executive lounges, the colour code ranges from the classic black to grey and white. Darker colours demonstrate respect, professionalism and reliability, instead white is the colour of clarity and conveys a feeling of simplicity, order and polish which excites a good attitude.


The bench desk is dead. Long life the nomadic design.

No doubt: the bench desk is dead. I’m writing this death notice, as I would do for someone I respected and I feel the need of finding new answers to the new ways of working and what the market asks for: customized and flexible tables together with a wide range of options for in-between areas. Smart working needs a smart design and the latest trends are addressed to the “third spaces”, as we could see at Orgatec 2016.

In 2002 Vitra launched Joyn, the very innovative bench system designed by Ronan and Erwan Bouroullec and inspired by the memories of the happy get-together in the French countryside where the whole family gathered for lunch.
The bench desk was eagerly welcomed (mainly to cut back on, not to be sentimental).
So all the big companies have chosen this typology to equip the huge open plan offices in their headquarters. A new standardization in the interior design of workplace has been applied for over ten years.
But then they realized the office isn’t a joyful countryside and workers are not happy table companions.
So the drawbacks of the bench desk started to be evident: no privacy and irritating noise are the first signs that caused the proliferation of all kinds of acoustic panels. Even the excessive static condition of 6/8 linked workstations causes some significant problems in terms of flexibility, while the static desk tops cause ergonomic problems.
Hence, urban fancies, even somewhat plain (for instance the Garage by Vitra), and new aesthetics have replaced the bucolic visions.

The number of desks decrease, yet with a higher performance (free standing structure to allow a simple and flexible management, sit-stand tops a.s.o).
And most of all we explore the new-nomadic worlds changed by those mobile technologies -smart working, coworking, cloud computing, traveling working- typical of the places we live in and that affect design, too.
And innovation for the workplace probably comes from the approach to the nomadic design.
Editorial by Renata Sias, editor WOW! Webmagazine


upper photo:
Bench system Joyn, design by Ronan and Erwan Bouroullec, launched by Vitra at Orgatec 2002.
middle photo:
Hack, garage-style system, design by Kostantin Grcic, launched by Vitra at Orgatec 2014.
Mastermind High Desk, organic and flexible system for creative areas launched by Sedus at Orgatec 2016.


The most innovative privacy elements.

After the collapse of the “office walls”, the noise and lack of privacy are the main enemies in the workplace. Several solutions of noise protection and privacy elements to survive in open plan were launched at Orgatec 2016. They can define private areas with different levels of acoustic and visual privacy to offer personalized answers to different needs: free standing screens with high acoustic performance, articulated “nest” systems that integrate chairs and workstations, or partition walls. The most advanced technology ones are designed as a kit and easy to install thanks to innovative interlocking systems.

Mascagni, TrèS Sound, by Ergon Design.
An innovative sound absorption panel system based upon the principle of the Helmholtz multiple resonator, in combination with the acoustic absorption achieved by means of porous materials, since the panels contain polyester fibers. Both sides of the panel are covered in micro-perforated wood laminate. The linear panels can be also hung at wall or ceiling.


Universal Selecta, Chakra, design by Universal Selecta R& D .
Chakra is a patented modular system of solid and glazed panels, straight or curved, able to create reserved areas ranging from the simple phone boot up to a more performing and dimensionally extended meeting areas.


Sedus, se-wall.
A combination of acoustics, design and functionality with an attractive price-performance ratio. It provides privacy, zoning and an acoustic screen while ensuring maximum functionality and flexibility with a wide range of products and numerous customized configurations.


Teknion, Zones, design by PearsonLloyd.
The collection included semi-private enclosures which can be used as either intimate collaborative settings or a place of retreat for privacy. In addition seating, tables, screens, easels and lighting are available.


Okamura, Muffle.
Modular acoustic screen system for linear and curved settings, it can house sofas, meeting tables and desks.


Nowy Styl, Tepee-Work.
Panel system to set temporary workplaces, to connect or divide working people; it is equipped with sit-stand desks and sofas; it is a modular solution that complements office interiors characterised by a division into functional zones.


Free standing or desk panels characterized by a fresh and informal look between cushions and screen.


Offect, Soundwave Wall, design by Christophe Pillet.
An acoustic wall stretches from floor to ceiling and thus becomes a part of the architecture in a building, like a prefabricated partition wall. It is designed to absorb in the upper frequency of 250 Hz and above.


Citterio Wood_Wall.
The craftmanship is just an inspiration, which handed down attention to the materials and their specificity.


Vetroin, In-Wall.
The first wall which doesn’t use glue but only patented interlocking system. In aesthetic terms the external flush mounting, without profiles that contain the glass overlapping it, makes it possible to keep the glass surface completely in view. It is also at the forefront in terms of security and earthquake prevention.



Orgatec 2016: the better new chairs.

The quality of the new chairs launched at Orgatec 2016 shows a very high quality level; chairs for every price range, work activity and environment. Design is an important to create an identity in a very conformed scenario.Task chair offer sophisticated mechanisms for an automatic dynamic comfort. Above all, executive chairs are focused on comfort rather than on status. Many new sustainable seating family are launched for contract.

Sedus, se-line.
The central bearer which connects the seat with the moveable backrest and arm rests is the most innovative achievement that detects its users at the first contact. The body’s forces are transmitted to the backrest via the arm rests and converted into the appropriate backrest pressure for an ergonomic comfort.


Vitra, AM Chair, design by Alberto Meda.
The synchronised mechanism automatically responds to the user’s weight, providing a personalised comfort. It adheres to functional requirements and avoid structurally superfluous elements.The plastic frame and translucent mesh cover offer a sense of lightness.


Haworth, Fern.
Inspired by nature, this human-centered task chair offers high levels of balance, flexibility, and performance. The Wave Suspension™ system is the heart of the chair and the key to its back comfort and flexibility. Fern accommodates the diverse working population with new levels of all-day comfort, regardless of size, posture, or work mode. It provides total back support and respond to your every movement.


Segis, Camel, by Bartoli Design.
A versatile seating family suitable for many uses.The simple and joyful shape expresses creativity without missing the comfort; it is available in various multifunctional options respond to multiple context from workplace to residential. It is made with recyclable polypropylene in various colours and can also be covered in fabric or leather combined with a number of bases.


BuzziSpace, BuzziFloat, design by Alain Gilles.
Home and contract chair with a simple design and a strong graphic personality. The seat is “floating” on the base. It is available with three base options and upholstered.


Luxy, Italia, design Favaretto &Partners.
This executive chair is a perfect palanche between innovative technology and handcraft. It has an exposed metal structure in high-strength steel-rod (available in chromed or embossed black or white painted version, too) provides a stylish support to a cold-foamed shell of varying density. Different versions are available.


Diemmebi, S’Mesh, design Basaglia Rota Nodari.
Contract chair selected by ADI Index 2016 for Compasso d’Oro; it is stackable up to 50chairs; thanks to a patented interlocking system, the structure does not use screws so the disassembling and the recycling are very easy. The backrest maintains the fabric’s tension so that it adapts to the user.


Offect Phoenix, design by Luca Nichetto.
It is a sustainable chair for contract and home, designed respecting the Life Circle. A simple structure composed by only four elements. Each damaged part can be easily replaced and the old part are renewable.


Interstuhl Bimos, Labsit.
Thanks to its hygienic design it is the perfect seating solution for pharmaceuticals, chemistry and health care field. The clever combination of material, form and processing provides all properties needed for use in the lab.


Wilkhahn, PrintStool One, design by Thorsten Franck.
A renewable, biodegradable and customizable stool collection made by 3D technology. The very strong three-dimensional structures stand out for efficient use of material.



Furnishings for task area at Orgatec..

The desk systems launched at Orgatec 2016 allow to bring people together around a table or separate them with small screens; they are ergonomic and very often height-adjustable for sit-stand work.
The storage systems become interior design elements: useful modular dividers in open plan offices. High customization and space saving are the common elements to the desking and storage system selected by WOW!

Sedus, Grand Slam + se-Wall.
Clever combinations of desks, storage system, screens and transparent elements, to create a functional storage and working area in open-plan landscapes. The multifunctional elements can be configured as required with a wide range of flexible options, which can also be expanded into corporate communication areas.


Estel, I Pianeti.
This desking system removes the classical rigidity of the office. It is constructed along a horizontal along a central point of sequenced containers that supports cabling functions for the desks, interspersed with sound-absorbing wall partitions.


Unifor, Teamer, design by Michele De Lucchi + Cases, design by Jean Nouvel.
Configuration of four facing workstations with ends fixed and designed to accommodate brief informal meetings. It is supported by a central steel column that taper down from below the table to the base plate fixed below the raised flooring. A freely composed group of Cases modular containers and open storage elements in natural wood provides the workstations with filing and storage space.


Haworth, Be_Hold.
A storage system to support different work styles – from highly collaborative to focused – while leveraging design elements(perforated metal, colors, fabric element, lockers, sliding cabinets…) create functional workspaces with an individual personality.


Vitra, Cyl, design by Ronan & Erwan Bouroullec.
The Cyl system encompasses a variety of different sized tables. Solid wood emphasises the clean lines of the system with its smooth planes, structural frame and cylindrical elements. As an intentionally ‘analogue’ system, Cyl dispenses with integrated power solutions. “It was originally conceived for the home… I think the simplicity of Cyl responds to a demand for clarity and fosters a welcoming atmosphere in the office world”, explains Ronan Bouroullec.


Sinetica, Stay, design by Paolo Mantero + Use Me.
A complete abacus of modular surfaces with nicely rounded shapes to create endless compositions, stand alone   or integrated, with cabinets and libraries  from the Use Me collection. The table in all its functions and forms, from the operative office to managerial, from the meeting room to collaborative environments. Wood and fabric suggest residential and contract situations.


Ersa, Edge, design by Claudio Bellini.
In addition to the different leg design, the metal construction of the system and the recyclable felt-covered partitions also make the system stand apart with its style, function and acoustic capabilities. It can be fitted with cabling, planters and lighting.


True, Wing, design Parisotto + Formenton.
The table was born for workspaces, but is also suitable for home-office and residential. The light structure, is inspired by the work tables stands, the top has rounded “soap bar” shapes.


Vitra, CDS, design by Antonio Citterio.
A desk system with an industrial aesthetic. it is available in a variety of configurations and models, including the sit-stand one. Structural sophistication and logistical efficiency are the plus.


Kokuyo, Rolling Workspace, design by Nendo.
.Circular whiteboards can be freely rolled around in the workplace and leaned against the wall. Desks, benches, and high counters that match these circular whiteboards were also designed with slits cut into them, enabling combinations with large and small boards.




The best installations at Orgatec 2016.

The subject proposed by Orgatec “Creativity works” was carefully rendered in the design of the exhibition areas. The 2016 favourite material is natural wood and the lively colours play the lead. On the whole, we were favourably impressed, some stands were thrilling… and some disappointing. 

The competition between top-level fitting-out designs is high, yet finding the WOW! effect, captivating and enhancing the likewise top-quality products isn’t easy.

Creativity Works
At the boulevard close to the north entrance, The students by HSD Hochschule of Dusseldorf explained their vision. A not commercial yet most interesting design that shows a fresh and unconventional view combining different workplaces marked by a strong identity, however lacking the right communication, which makes the concepts hard to understand.


Kokuyo’s is definitely the most exciting one. The space designed by Nendo is a bright, total white background sets off the pure geometric shapes and through their non saturated colours the objects seem to be floating in a space that wipes out the three dimensions to create a dream-like and festive atmosphere.




Well-done! The designers of Interface stand succeeded in finding an original way to present a hard-to-display product as carpets, based on a concept of sustainable development. The new collection exhibited on 180 sqm -with organic structure and texture inspired by nature- clearly express the biophilic design and the Interface’s philosophy.
The “entrance portal” brings up the subject of nature as a source of wellbeing; the most original setting is a residential one, fitted with retro units, that shows the new World Woven collection, designed by David Oakey, drawing inspiration from traditional weaves like tweed, mélange, loose –textured weave, but even pied-de-poule and tartan, that quote the optimistic prints of the 50s.


Inside a1200 sqm space under the claim “Create space with personality, Sedus stakes on the holistic view of wellbeing. Inspired by nature, the stand concept was developed by Evolution Design in Zürich. They has worked with a range of cell structures, developing a spatial concept which creates a harmonic pattern linking the design of the furniture, the different zones and the gangways. The cell-like organic structure of the booth design generates openness while at the same time creating a framework for the various application areas of “conference and training”, “informal working and relaxation”, “workplace and concentration” and finally “meeting and collaboration”. A semi-transparent veil envelopes the stand like a membrane and stimulates curiosity. The really thronged stand could be admired from the bar area on the upper floor.


An dreamlike and surreal setting at Pedrali’s, designed by Calvi Brambilla, elegant and charming, although the idea of three-dimensional pictures showing different environments recalls what Vitra has proposed some years ago.




“The evolution of space” – according to the architect and designer Paolo Mantero, who designed Sinetica’s stand and is new art director for the Italian company – creates a series of environments in which home and work life, private and collective life, develop seamlessly.



We expected more from Vitra after the announcement of a stand named “Work” taking up the whole 5.2 pavilion.  The “Collage Office” was expected to give ideas for the complex workplace scenario but has been a bit of disappointment. The urban scheme is predictable and the new, beautiful products displayed in several “collages” on the right or on high, plain platforms are not set off..
the design of the space involved two international architectural offices: –Pernilla Ohrstedt based in London and Jonathan Olivares based in Los Angeles– maybe it is a new trend in exhibiting design that we cannot understand.
Vitra was always a pioneer, it might be a new displaying style. Hopefully there will be not too many emulators…


Just take a break!

Froach the frog is the testimonial of a new Sedus’s plea for the break and against sedentary. The goal is personal wellbeing, consistently with the corporate philosophy of the German company. The tool is an innovative, interactive web-based App for active and health mini-breaks at the workplace, in the break room or during your free time.
The App is available for free for the first three WOW!’s followers. Ask Froach App here!

Have you experienced backache, back trouble, fatigue, wrist, shoulder and arm trouble, stress, lack of concentration, overuse of your eyes?
These are the typical symptoms caused by prolonged siting, lack of breaks, unilateral movements or stress conditions; the consequence is absenteism  with a huge social cost: according to Booz & Company, it costs an average of 3,591 euro per employee a year!
On the other hand, attending employees show up for work but are not 100% productive.
Nonstop requirements, especially in case of mentally and phisically stressful work situations, breaks are cancelled frequently. Postponement of recovery leads to a disproportionate increase in exhaustion.
Effective mini-breaks are an important preventive building block in workplace health promotion and increase productivity.
Sedus is conscious that a good chair is not enough to solve the problem of physical inactivity, even if it is dynamic, ergonomic and comfortable as those of a century the company has produced.
From these considerations comes  the “plea for the break” and the idea of a fun, interactive, web-based App to offer to their employees.


The App offers a package of 12 exercises, new every month, customised, mobile on the go or during working time.
Froach frog interfaces with the user, monitors the individual performances and, in case of too long immobility, with a friendly message prompts you to take a break.Ask Froach App to info@wow-webmagazine.com


Dynamic comfort for business meeting thanks to se:line.

Decisions are taken during conferences. People and their ideas are the productive capital which determine the success of a business. A harmonious ambiance makes a valuable contribution by formal and functional perfection; comfortable freedom of movement promotes vigour and efficiency.
se:line, the conference swivel armchair is conceived to improve the quality of meetings. Sedus will launche it at Orgatec (hall 8, B50).

The striking technical achievement lies in the central bearer which connects the seat with the moveable backrest and arm rests. Whether large or small, slender or sturdy, se:line detects its users at the first contact. Its operation is as ingenious as it is simple. The body’s own forces are transmitted to the backrest via the arm rests and converted into the appropriate backrest pressure. The significant alignment of the backrest emphasises the ergonomic comfort, while slenderness and transparency underline its quiet and confident expression.
The automatic return mechanism ensures a uniform overall impression when the conference room empties.
In the basic version the load-bearing components and the four-way star base are powder-coated in black or white aluminium. The backrests (in two heights), and seat upholstery can be covered with a wide range of restrained and active-breathing fabrics. At the top of its range, the filigree visible structural components are in polished aluminium.
se:line can also be equipped with castors and the height adjustment with seat-depth springing.



IFMA Facility Management Day 2016 (Milan, November 8th)

As usual, the 17th edition of Facility Management Day organized by IFMA Italia will take place at Palazzo delle Stelline in Milan next 8th November 2016. The event will be focused on the new trends in Facility Management and the next developments of this profession. The event is sponsored by Regione Lombardia and Città Metropolitana di Milano.
Sedus is a technical partner of the event. WOW! webmagazine is media partner.

The formula of the 17th edition of FM Day will be collaboration and dialogue among those present: work tables, direct engagement with the public and conferences aimed at an intense exchange of ideas among the speakers.
Among the topics discussed: the phase control in the service management process, the ways which companies have to prepare for the next productive and organizational scenarios, digitization applied to services and international best practices.
Soon it will be available the day’s program: stay tuned!
For further information: IFMA website and Maria Elisa Dalgrì, comunicazione@ifma.it



Transparency, curves and protection against noise.

Can we can obtain acoustic privacy areas in an open space by keeping the visual continuity and without using rigid and orthogonal components? The modular system Zen by Universal Selecta meets all these requirements.

Zen, the system of modular lounge furniture for a high acoustic privacy, was presented at Milano Design Week during the convivial party “L’Alchimia di 3 Progetti” with the participation of several companies: Universal Selecta, Sedus, Staygreen, Interface e Guzzini.

Modular system for lounges with high acoustic privacy. Design, environmental transparency, simplicity of assembly. It offers reserved spaces with multiples dimensions within common areas of work, integrating into the surrounding context.
Glass and metal join to create reserved and welcoming spaces.
The modularity and customization of Zen make it suitable for contemporary and dynamic scenarios.



Adjustable height desk trend is spreading in Italy.

The “sitting-standing” desk trend is spreading in Italy, too. As confirmed by the turnover of the companies producing it and by Linak, leading producer company in electric linear actuators. Italy is discovering the advantages of the adjustable height desks, which was the theme we already dealt with in some of our previous articles.

A few companies- Kinnarps, Estel, Sedus, Emme Italia- have recorded a rise in sales ranging from 10 to 30% and their remarks help us investigate this new request coming from the market.

In the pictures electric linear actuator by Linak.

The sensibility to the wellbeing theme is the most interesting fact, a real “cultural swing” in Italy.

In the pictures high adjustable desks by Sedus.

When we speak of Ergonomics, today we think of the workplace in its entirety, not just of the task chair. Actually in desk sharing offices and in companies focused on the employees‘ wellbeing.

In the pictures high adjustable desks by Kinnarps.

Now let’s come to the drawback pointed out by Gensler: to what extent does the electrical control affect the cost compared to the fixed desk?

In the pictures high adjustable desks by Estel.

The percentage increase for a standard desk ranges from + 38% to more than the double.

In the pictures high adjustable desks by Emme Italia.

In Italy the prices for a standard adjustable height desks (no accessories included) are:
From 700 to 900 euro Kinnarps.
From 1000 to 1500 euro Emme Italia.
From 1000 to 1700 euro Sedus:
Up to 1300 euro Estel.



Soundproofing, air cleaning, humidity regulation.

Acoustic Mood Wall by Sedus is a wall design element suitable for professional sound absorption, especially in rooms with hard surfaces. It improves acoustics and simultaneously helps to keep the air clean and regulate humidity. Thanks to the use of renewable and natural materials in the product –hemp and wool– the “acoustic mood wall” is a 100% sustainable product.

Acoustic Mood Wall consists of a folding wooden cassette-like holder with an embedded layer of hemp and wool and is covered in fabric. While the hemp layer in the core is acoustically effective, the layer of wool is negatively ionised and therefore does not attract fine particulates; for this reason helps to clean the air and regulate humidity besides having sound-dampening qualities.

It can be used in open space offices, meeting and conference rooms, reception areas, corridors and waiting zones, cafeterias and company canteens.
It is available in different square and rectangular formats (600 x 600/1200/1800/2400 mm and 1200 x 1200 mm) and two thicknesses (55 and 95 mm), it can be attached to a wall horizontally or vertically or can simply be suspended from the ceiling. Up to three colours from a set range of colours can be selected for each element.



Grasshopper and co.: objects for a multipurpose desk.

Grasshopper, Neverfoget and Carrybag are the accessories designed by Sedus to answer to solve some everyday working life’s small needs, giving the desk a decorative element, with a touch of color.

Sedus has thought three Christmas presents for a multipurpose desk.
Grasshopper is a decorative element, easy to apply to a desk or a shelf, that can be used to insert pictures or memos as well as adding a touch of color and brightness to the working desk. Available in 3 pieces sets, it is recommend for 12-19mm and 25mm surfaces.
Carrybag is instead Sedus’s reinterpretation of the bag-hook. Thanks to its velvety surface, warm to the touch, Sedus Carrybag it is not only a useful accessory, but also something that catch the eye.
The magnetic board Sedus Neverforget with its colorful sedus mag dots (5 pieces per set) that allows you to have at your fingertips postcards, small papers, picuters, notes or other important sheets.
For all the selling information sedus.it@sedus.com (or ph. 031.494136), at 12 euro prize for Grasshopper (Codice 60799), at  29 euro for Carrybag (Codice go-401) and at 55 euro for Neverforget (Codice MP90AC-MAGBO / go-402).
Testo di Gabriele Masi.