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Designing the Living Office: Memo and Naughtone.

The Herman Miller‘s Living Office approach means to see the workplace as it is lived day by day, focusing on the real needs and problems of the people and trying to solve them with specific, and not standard, solutions. The work system Memo and the Naughtone‘s products are an example of what Neale Vanstone, Vice-president EMEA Herman Miller, considers the mission of the company “creating an inspiring design to help people do great things.”

“We are a problem-solving company, so our approach to design is people-centred. We are a global company, but we think locally”, with these words Neale Vanstone describes the Herman Miller‘s view of the Living Office design approach in a recent interview for WOW!.

Resulting of a holistic approach research, that has envolved different professional figures as managers, anthropologists, sociologists, designers, the Living Office approach is based on the fact that the office is a dynamic environment, that change its needs and create new problems day by day. That brings to the conclusion that a fixed, standard and out-of-context design is to avoid.
“We are a design company: from 1968, when we introduced the Action Office, to 1994 when we introduced the Aeron chair, and more recently with the introduction of the Living Office approach. The design is inherited in what Herman Miller does. Our mission is to create an inspiring design to help people do great things”, Vanstone concludes.

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The working system Memo is an example of how the Living Office approach can be translated into furniture. Memo is designed by Tim Wallace with the purpose of helping companies to be more agile, through the change of the desk structure, using a simple panel as a central spine which replaces the traditional beam.

“Customers don’t value the basic function of a fixed desk in the way that they used to. Typically, offices accommodate groups of workers in clusters of benches or desks, which provide one basic function regardless of what you’re doing.  I saw the opportunity to design a better type of bench, still providing the end-user with a pleasing work experience.” Tim Wallace says.

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As the name itself says,  “Come together” by the partner company Naughtone, is an eclectic and free-standing range of furniture, designed for a dynamic and agile working environment and for being used and composed in different situations and along with various kind of furniture.
Text by Gabriele Masi.

Captions
1-4, Memo, Tim Wallace, Herman Miller.
5, Hatch, Naughtone. Hatch is designed to be plan into one, two or three seat units configuration, with a firm upright sit and compact dimensions, suitable for a modern commercial environment.
6, Knot Table, Naughtone. Knot table is designed to fit in the multi-purpose seating landscapes that are becoming more common in the workplaces. It is lightweight, and uncluttered making it intuitive to mediate between different products.
7, Softbox, Naughtone. Softbox is a fully upholstered storage units, thought to provide a flexible solution for different types of compositions. It can be completely customised and thanks to its sound absorption characteristic can be used also as a divider to create ad-hoc zones in the space.
8, Cloud desk, Naughtone.  The table is part of the Cloud range, “a visual and acoustic heaven”, a place to sit and concentrate.
9, The Symbol, Naughtone.  The Symbol seating range is designed to feel like part of the architecture, with a firm upright sit and compact dimensions, that allows to insert it in a modern and dynamic working environment.

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#addmorecolour: a range of 302!

“Colors are food for thought!” says Christina Wiklund, and Kinnarps Color Studio is the tool for easy access to a wide range of colors and sustainable, creative and cool materials: over 300 colors and sustainable materials to create environments with different color personalities.

The intuition that colors influence our perception, our behavior and wellbeing is rooted in the culture of Kinnarps, this is why every three years the company updates the colors and finishes of its collection to anticipate trends and fashion. The 2017 update for the first time was created in teams involving 15 architecture and interior design studios (Tengbom, Wingårdhs, Krok & Tjäder, Semrén & Månsson, Spectrum, Note and White offices together with the designers Howl Designstudio, Idesign, Propeller e Brodbeck Design and the interior designer and blogger Hildur Blad) and has led to the insertion of 9 new fabrics into the already rich portfolio.

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“Our inspiring Kinnarps Colour Studio range gives you everything you could wish for in the way of creative and attractive materials (fabric, leather, laminate, veneer, metal, acrylics, plastic and glass). This sustainable collection with a wide choice of colours and patterns combines classic elegance with the latest trends. Everything you need to find the look that suits your environment”, explains Christina Wiklund, CMF Manager-Colour Material Finish in Kinnarps.
240 soft material variants, 54 hard material variants, 8 accent colors: over 300 finishes are available to “dress” the products by Kinnarps.

 

The website page “tools and resources” makes available to architects and designers this color universe and is also possible to download the dwg of all Kinnarps products.
The starting point is the insight that colours affect our behaviour and our feelings, along with the requirement for the sustainability, quality and safety of the materials. The Kinnarps collection is updated every three years, and it was time to do this again for 2017.
The colours make a major impact on how we experience interior design. Now, as many are daring to leave white behind, it is, of course, even more important to have both a planned strategy and an updated range in order to be able to design with colour. This new way of collaborating with architects and designers strengthens Kinnarps’ position even more. Our meetings have been both creative and fun and everyone really gave some of themselves.” said Hildur Blad, Interior designer, colour expert and blogger.

 

“It’s always the totality that determines which fabrics we decide to launch in Kinnarps Colour Studio. They should of course have the right colours and patterns, but also fulfil our requirements for sustainability, quality and safety. I always say that we should think of things our customers perhaps don’t always think of, so that they can feel sure that our textiles are always a safe choice – in terms of both aesthetics, function , environment and social responsibility.” explains Christina Calisir, Technical Manager Cover Materials, Kinnarps.

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Nine new trendy and sustainable fabrics.

Among 200 different seat cover textiles, the designers involved in the workshop selected the 9 new fabrics:
Step Melange, multicolored for a modern retro;
Rustico, durable, washable and multicolored;
Fenice, produced with recycled wool and eco-sustainable production processes;
Liv, reminiscent classic linen, but very functional washable fabric in Trevira CS;
Capture, vintage classic washable and fire resistant;
Fox, a very fashionable pattern inspired by art deco;
Bardal, antistatic and fire resistant wool in sober colors;
Synergy, wool in many colors for an ecological design;
Steelcut Trio, natural wool, a clear favorite of the architects.

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Communication via architecture for a new WOW-effect office.

“The design of the office space has to focus on the structure of the human collaboration and communication”. The idea of workplace presented by the trend expert Birgit Gebhardt at the showroom Dieffebi is based on a “landscape of learning”, where networks and data will allow every individual to find his own way of expressing himself, through constant development and self-organization.

Will the office loose its WOW effect in the future, replaced by different spaces more suitable for a more creative, convenient and flexible kind of job? It is a pretty ongoing question that Birgit Gebhardt has studied for the last years, focusing on how we have to rethink the office space in order to let it have an important role still to play.

That was the topic of the lecture “The evolution of Smart Working: Rethink human work, redesign your office”, held by the German trend expert during the Brera Design Days at the Dieffebi Showroom, that celebrates for the occasion the first year of opening. Our society, as long as the economic world, is going through a radical structural change: from an industry-focused system, based on concepts like massification and standardization, we are moving toward the digital era where network and data produce a massive layer of information that help us to focus and produce at an individual scale.
If once the motto was “bigger, faster, further, cheaper”, nowadays is more like “unique, on the spot, feasible by anybody, as many as needed”.

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Communication and collaboration are becoming the core of this new structure and therefore they are changing also the way of designing and living the workplace.
The office can’t be anymore the stiff and hierarchical environment, where the inside is hidden from the outside, but it has to be a transparent, intelligent and malleable space, a stage where competences and performance can happen freely.
A communication via architecture is therefore fundamental, enhancing the different structure and social and psychological features of the collaboration and communication processes, offering a variety of codes and sensual stimulations, that allow the people to build a profitable learning culture.

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“Learning” is another keyword of the future office. In fact, communication and collaboration are not sterile events, but their main focus has to be the developing of personal and group competences and creativity.
The workplace has to become a blended learning space, where like in gaming, everyone is free to try and experiment, where, as Gebhardt suggested no one should be afraid of thinking in a totally different direction”. We need to create, therefore, a “landscape of learning”, based on a free and constant process, and on a good self-organization.

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At the same time, it is necessary to create an environment where design and people are strictly connected, entangled, and capable of freely modifying one another. “A space that can’t be too designed: you need to touch it, to change it. If it is too designed, people won’t touch it”. So it is not just the human being to adapt to the situation, but it also the other way around. A stimulating space, finally, is a workplace where people are allowed also “not to focus”. As neuroscience shows, to be creative we need alpha waves that our brain produces when we are not too concentrated on one particular task. That’s why another catchphrase of the future office might be “Let it happen”.
Text by Gabriele Masi.
Pictures from New Work Order by Birgit Gebhardt
Captions:
1. The School of Athen, Raphael: a model for the nowadays office space
2. The metaphorical pictograms used by Rosan Bosch
3. Ørestad Gymnasium, Denmark, picture by Adam Mørk.

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Global Change: nature-inspired, biophilic flooring.

Global Change is Interface’s most versatile collection to-date, launched during last NeoCon. It was designed by Kari Pei, the company’s Lead Product Designer, and pairing nature-inspired biophilic design with Interface’s modular flooring system expertise. The collection offers architects and designers the ability to bring biophilic flooring into their spaces, leading to more positive experiences and improved wellbeing for the people who use them.

Biophilia is a growing trend in interior design and architecture, but we can not say that the “innate tendency to seek connections with nature and other forms of life” is a novelty indeed. This scientific hypothesis was introduced by Edward O. Wilson in 1984.
Interface has been among the first companies to intercept this philosophy and has been applying biophilic design approach for several years in its textile flooring systems.
Global Change is the last collection by Interface, launched at NeoCon 2017 and offers an integrated range of design options that can be composed to solve a variety of unique business challenges.
The collection evokes foliage through artistic interpretation of tree and leaf shading patterns. Biophilic elements and references are also reflected in random patterns and fluid transitions inspired by natural textures.


Global Change is comprised of seven face styles available in six organic color palettes. Progression 1, 2,3, the collection’s foundational tiles, offer three gradated base textures at three different price points and pile heights.
Glazing and Shading take inspiration from the tree canopy with foliage appearing as positive shapes against striations of texture.
Ground and Raku resemble the cracked appearance of dried earth and can be installed as non-directional squares.
The styles are available in a mixture of 50cm x 50 cm squares and 25cm x 100cm Skinny PlanksTM, ranging from flat to plush. To complement the seven face tiles, the Interface design team developed six earthy, mineral-based colors for the collection, inspired by global trends:
Eclipse, Evening Dusk, Desert Shadow, Fawn, Daylight and Morning Mist.
Global Change has one of the lowest carbon footprints of any of Interface’s global collections to-date. and is in line with Interface’s sustainability commitments.
Global Change takes the end-user on a journey from the forest to the coast, offering beautiful aesthetics that also deliver modular versatility and functionality – Kari Pei quoted – Each product within the collection was designed to harmoniously blend into the next, and the collection has the unique ability to adapt as design and tastes evolve.”

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Take Your Dog To Work Day 2017 (June 23rd).

Take Your Dog To Work Day 2017 is an event created to experiment the benefits of a dog-friendly office. Different companies are nowadays opening their spaces to pets in order to promote social interactions and to improve the wellbeing of the workers, allowing a better work-life balance. An example is Kurgo that has designed its own workplace as a creative environment, perfectly suitable for “dog colleagues”.

Born in 1999 form the idea of Pet Sitters International, the event Take Your Dog to Work Day encourages companies worldwide to allow their employees to bring their dogs and pets to work with them.

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Several studies, as the last one by the Banfield Pet Hospital and Mars Petcare, have proven so far the beneficial effects of pets in a working environment: reducing stress (85%), improving socialization (79%), work-life balance (85%) and productivity (67%).
An example of a total dog-friendly company is Kurgo (Salisbury, Massachusetts) that following their mission, has designed their office in order to create “the best doghouse ever”, using recycled materials as wood and steel shipping containers.

“Allowing people to take their dogs with them at work improve their life quality, creating a more relaxing atmosphere and improving the level of interaction among colleagues”, Marco Travaglia, Regional Director Southern Europe of Purina, another company following a pet-friendly approach.
Even if it seems just a matter of attitude, allowing animals in the office requires a good planning. An efficient example is the PAW (Pets at Work) project by Nestlé: after a selection process, made by a specialist, through observations questionaries about the dog’s behavior, the pet undergoes a three months trail period before he is allowed to freely enter the working environment. However, there are several environments where they are not permitted to go, as formal meeting rooms or eating areas. During the day, employees can decide where to leave their puppies, either in dedicated dog-friendly rooms or small garden or keeping them on a leash next to their desk.

For the companies and the workers willing to join the Take Your Dog To Work Day 2017 on the 23rd June here are some advice given by the promoter of the event, Pet Sitters International:
1. Check with management and co-workers to see if anyone is allergic, afraid of or opposed to you bringing your dog to work.
2. Puppy-proof your work space, removing poisonous plants, hiding electrical cords and wires and securing toxic items such as correction fluid and permanent markers.
3. Consider if your dog can easily adapt to the office environment: if he is aggressive or overly shy, it’s best to leave him at home. Consider also how he has behaved in the past around strangers.
4. Prepare a doggie bag, including food, treats, bowls, toys, a leash, paper towels, clean-up bags and pet-safe disinfectant.
5. Plan your pet’s feeding times carefully.
6. Avoid forcing co-workers to interact with your dog and remember to colleagues that chocolate, candy and other people food should not be shared with dogs.
Text by Gabriele Masi.
Opening: picture by Purina’s gallery.

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10 trends for the future workplace.

A useful tool for employers for navigating in a landscape that is constantly evolving: Global Workplace Trends Report 2017 by Sodexo traces 10 main fields of innovation for the workplace, a roadmap to increase productivity, wellbeing, and quality of life comparing the current situation with future scenarios.

Clear and fast changes are happening in the conception of the working environment, although it is not easy to always understand which are the best trends for a company or how to apply them fruitfully. Sodexo, along with several experts of Columbia University, University of Granada, Harvard Center for Work e United Nations Foundation, has run a survey to help employers to make the best decisions, enlightening 10 main trends evolving different topics such as migrants, millennials, robots, environment, new technologies and social transformations:

1. Putting design thinking principles to work.
Design thinking has become a critical strategic imperative for organizations looking to put the employee experience first, rethinking all elements of the workplace.  Every aspect has to be designed considering the employee’s experience at first. Health and well-being become the foundation for designing workplaces that contribute to worker’s happiness and wellness.

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2. Unlocking the potential of millennial talent
By 2025 millennials will comprise 75% of the global workforce, therefore companies are engaged in creating a culture where millennials employers are benefiting from the collaboration, creativity, and authenticity. Start-ups are representing a model for bigger enterprises that offer more freedom, flexibility, and mobility, encouraging millennial employees from taking the initiative on a new project, or even from having side jobs. That makes them more entrepreneurial (and provides a sense of freedom.

3. The agile organization.
In a recent study, Accenture has pointed out the companies with higher levels of both stabilizing structural backbone and velocity were 436 percent likelier to be seen as outstanding financial performers in their industries than those that lacked both. Agility is going to be the mode of operating of the future companies.

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4. The rise of cross-workplaces
Interaction is one of the main mantras of nowadays offices. Cross-working is encouraging employees to interact with a wide range of people across an organization to spark innovation and therefore new products, new processes, new services, new ways of organizing and new ways of thinking.

5. Employees without borders.
Corporations can play an important role in promoting a sense of belonging and a culture of inclusion among their workforces. Organizations are more frequently welcoming migrants into the workforce and leveraging their talents with an understanding of their immense value proposition. In the years ahead, those companies that already have corporate cultures with deep foundations in diversity and inclusion will be best suited to rise up to help their communities and to create innovative cross-cultural ways of thinking.

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6. The new generation of robotics.
Is the robotic a threat for employees? As the workplace becomes increasingly automated in the endless drive for greater efficiency and productivity, an anxious workforce worries that the machines mean human workers will be out of work. The future can be different: instead of wholesale personnel downsizing, employers will train and develop their people to empower workers to take on new and different roles.

7. Intergenerational learning.
The norms of work-related learning challenge the wisdom that older people teach while younger people learn: now workers of all ages contribute to one another, establishing longer and more dynamic careers that defy generational stereotypes. Intergenerational agility is a critical issue: by 2030, the percentage of the population aged 60 and over is expected to leap, from 12.3 percent in 2015 to 16.5 percent, and companies will be called to focus on successfully developing and managing a multigenerational workforce.

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8. Personal branding goes to work.
Personal and corporate brands are now overlapping, as organizations realize the value of the influencers in their workforce. It has been shown that brand messages are reshared 24 times more frequently when distributed by employees. In the future will see a rise of companies with social employee advocacy programs, social listening programs and professional development plans that include instructions and governance models on how employees can enhance their personal brands while supporting company goals.

9. The 2030 agenda for sustainable development.
Companies are called to an important social role: sustainable development is increasingly recognized as the legitimate responsibility of businesses. Organizations are becoming more creative, committed and consistently visible when it comes to sustainable development, alongside innovation and technology.

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10 Wellness 3.0.
As the boundaries between work and life continue to blur, today’s workers are seeking out a new and improved employee value proposition that includes a focus on all aspects of health and well-being.  And so employers are taking holistic approaches to workplace wellness, developing customized wellness programs that look at worker wellness as a true advantage.
Text by Gabriele Masi.

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The role of light in IoT era.

The idea of flexibility and of a human-centered environment, with the IoT interaction, have become the trend also in the lighting design. “Lamps” are not made just for giving light, but are the core of technological infrastructures, data collectors and creators of atmospheres and environments. Some of the Artemide‘s new projects, presented at Euroluce 2017, can give us a hint about the future role of light in the IoT era.

Despite a general revival atmosphere recalling the 50s and 60s design, Euroluce 2017 has shown some example of the potentiality of light for the future office design.
The key concepts are almost the same than in the other design field: human-centred, flexibility and a two-way interaction that allow every object to collect data and to be controlled by a system.

A lighting spot can be used as a data transfer device or an internet connection point. This is the idea behind Light as Quanta, the Li-Fi project by Artemide. The system is based on an “optical wireless” connection that works through lighting impulses, instead of radio waves, only in the light cone of the lamp, giving better performances and safety.

In the years Artemide has also developed a project called “The Human Light”, designing products capable of creating real-time various and complex light scenarios through communication technology as Target Point, Artemide App and LOT Software. The concept behind the Human light is to create an environment that fits perfectly with the needs of whom are living in it, regulating the presence and the role of the light in the space. Emissions, movements, speed, colors are controlled via app by smartphone, using an intuitive and easy-to-use interface, enabling all kind of users of personalizing their experience.
Text by Gabriele Masi

1, Yang IoT, Carlotta de Bevilacqua, Artemide, 2017. A two-way communication system that allow to separately control the three lamps, using the LED technology to enable the user to choose the right scenario for different situations and needs.
2, A24, Carlotta de Bevilacqua, Artemide, 2017. A24 is a unique 24 mm thick that can be installed everywhere,  in the recessed, ceiling or suspension mode to continuously follow the angles on a flat or three-dimensional surface. A flexible framework for different Artemide’s products, diffused light, sharp optical units with three beam angles, or a smart magnetic track.
3-4, LoT-LoT software, Tapio Rosenius, Artemide 2016-2017. LoT is the first Artemide’s software based on the concept of interaction design. A serie of lighting tools that allows design professionals to reimagine, reveal, reinterpret and to modulate space through light.

The office way to wellbeing: PwC Switzerland by Evolution Design.

The PwC Switzerland offices in Basel by Evolution Design offer a new horizon for the working environment design, taking the concept of work-life balance further: can a workplace teach how to stay healthy through the space?Working healthy is about far more then ergonomics” explains Stefan Camenzind, executive director. Creating health and energy is about keeping yourself active without forgetting rest and relaxation, building a positive attitude and eating healthy.

Concentrating on the connection between wellbeing and productivity is on of the most interesting trends of the working environment design. The PwC offices in Basel follows the Evolution Design’s recipe, a subtle blend of creativity, planning and humanity, providing variety and choice of workspaces, with a particular attention to the role of informal environments and networks, focusing on individual needs such as relaxation, nutrition and empowerment.

“Since they already offer pilates and yoga classes, we focused on how the workplace design can support more movement. Keeping active is crucial for energy and health”, Camenzind says. The project has three main kinds of environment: a desk area where everyone can work on his own projects, feeling still part of a team environment,  called “The Focus Space”; a “Quiet Zone”, with private spaces where it’s possible to concentrate without interruption or noise; and a “Team Space” with large shared desks, whiteboards and walls on which it’s possible to pin project work, ideal for group projects and tasks. The different furniture of each spaces, from sofas to cafe tables and stools allows everyone to find his own favorite setting. All the workers are also free to choose and use the room they need and like, following the feelings and mood.

But energy it is not just about movement, sometimes it requires rest. A peculiar feature of the PwC offices is the “Relaxation Room”, with natural motifs, with low-level lighting and music, massage chairs and the MetroNap Energy Pod, especially designed for taking power naps.  “I know it sounds strange to take a nap at work, but in the future people who don’t take time out to relax will be seen as irresponsible”, Stefan Camenzind comments.
Another peculiarity is the attention given to the food as a symbol of a correct lifestyle: a series of graphics are drawn throughout the office space to remind and motivate people to eat well, while healthy snacks, fruit and water are also on offer.

An healthy lunch is also served at the 7th floor rooftop restaurant, while different coffee areas and social hub are spread throughout the space, encouraging informal meetings where ideas can be shared and improve the creativity.
The Evolution Desing’s creative director Tanya Ruegg concludes: “Empowering people. The design here is all about making it easy and enjoyable for workers, in oder to do a task in the best way possible. It’s functional, but also emotional.”
Text by Gabriele Masi.
Pictures by Peter Wurmli.

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Ways of Designing and new simplicity: Alain Gilles

Although he studied political science and marketing, design was always something special for Alain Gilles. That’s why in 2007, he decided to quit his job in financing, change his life and open a design studio in Brussels. Since then he has been working for important companies and has received important international awards. We have met him at the BuzziSpace stand, at Orgatec 2016, where we have drink with him to BuzziFloat, his first project of a chair.

Is your design approach the same everywhere and with all kinds of companies or does the approach change to the different situations?
No, of course the approached will depend on the type of project and company it designed for. Then again, there are always common traits to what we do and how we approach a project: logics, visions, materials combinations, general shapes, etc… which only makes sense it is coming out of the same mind and Studio.
The biggest difference probably lies in the fact that a project is self-initiated and not designed at first for a specific company/editor but rather proposed to a company; or if it is done for a specific company and answers some of their general requests.

You operates on quite different markets and fields. Do your analyses show new users life styles and requirements?
Yes, indeed, we do design for some very different markets but always in the mid to high level part of the market since I am only interested in qualitative products. Having studied Political sciences and Marketing Management before industrial design I generally have a pretty good feel for the changes our societies are going through and general evolution in lifestyles.  Having lived “different” lives also helps.
Of course before starting a project we always check quickly what is already existing in order to make sure we don’t repeat what has been done, and to get a feel of where what we will be designing will be positioned in the market.
For some projects like the solar lamp design we had to a careful and long study of how people live in off-the grid countries is it is more remote to my daily life.  It was the same when we designed the first collection of a new French kitchen tools brand since we generally didn’t know much about that large and crowded marked and need to understand what was technically possible in order to define a DNA for the new brand.

Are there any conceptual “contaminations” and common elements among the many design areas you deals with?
Without repeating ourselves from one project we always try to make sure that there is a red thread between the different design that we do even if the sectors are different one from the other. In general, I work on what I have come to call “Simplexity” with projects that may appear simple at first hand but that generally have different levels of understanding, and also what I call “New simplicity” for projects that are clearly readable and use a minimum amount of material and transformation processes in their production.  We will generally work on the architecture of the product and/or on the graphic aspect and material combinations of the product.
So, yes indeed, there are definitely some “contaminations” between our different projects. The fact that we design for different fields also generates this cross-pollination effect between projects.

How has the workspace vision changed in the past few years and have these changes an impact on the new interior design and furniture products?
Before studying industrial design I work for five years in a large American company active in international finances.  As far as people management and organization they were definitely ahead of their times. During those fives year I had the chance to live firsthand the transformation of the company to a paperless company.  They also re-did all their interiors in their 15 story-building and 1.500 strong staff and went for a hot-desking policy with fully opened space.  As a future-designer those experience were very enlightening to me since I experience them first hand and felt what other were feeling.
In the last few years the workspace has become a lot more homey and a lot more human and I believe that through our collaboration with Buzzi Space we had the chance to have an influence on the evolving visions of the work environment and the increased attention to the wellbeing of the people. The office where we spend most of our days has become more and more a “full experience” place  ( not to say a place of full of experience ) where people increasingly interact and share with other.  In most cases the experience in the office is far richer and more modern than what most people live at home. One could almost say that some offices are a bit conceived like “boutique hotels” where one goes for a few days in order to live an experience different from their daily routines. People and the interaction between people have now become the fuel that drives successful companies and their interior design just tend to reflect that importance and the fact that people matter.

What scenarios and evolutions do you expect for the office and the ways of working in the near future?
I believe that we will work less and less in the office and only come a few times or a few days during the week to re-connect with colleagues to share information and enjoy the social sides of work.  People will be working partly from home, or co-working spaces at walking distances from their homes. They will thus spend less time commuting and when they will be commuting they will be try to escape the rush hours.
When in the office, people will have the possibility to work from different types of spaces that best suits their need for concentration or collaboration. To work lying on a couch, sitting or stand behind a desk, or working in collaborations with other in informal spaces with enough sound proofing elements to respect the intimacy and concentration of other.
Green spaces and terrace-like spaces will become the norm to escape the dull grey routine of what used to be called the work day, but which is above all the most important time in the life of people.
Text by Gabriele Masi.
Captions
Didascalie:
In evidence, A portrait of Alain Gilles, copywrite Thomas De Boever.
2. New Perspective Mirror, Bonaldo, Alain Gilles.
3, 4. Big Table, Bonaldo, Alain Gilles.
5. Wicked Armchair & Basket Table, Vincent Sheppard, Alain Gilles, copywrite STOR.
6. BuzziPicnic table, versione split level, BuzziSpace, Alain Gilles.
7. BuzziPicnic Workbench, BuzziSpace, Alain Gilles.
8, 9. BuzziFLoat chair, BuzziSpace, Alain Gilles.

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AzkoNobel’s ColourFutures 2017.

“A palette that tells the story of our life in a new light trend, with darker and lighter hues that change the mood of a room”. Heleen Van Gent, Head of AkzoNobel’s Global Aesthetics Center, has presented with these words the Color of the Year 2017: Denim Drift. A color that express the value of versatility and the return to a sense of “normality”.

After the orange copper 2015 and the gold of 2016, for 2017 AzkoNobel has chosen a shade of blue. A color inspired by the famous trousers, symbol of the versatility and the informality, trends of contemporary design: born as working trousers, jeans are nowadays a suitable for every occasion, casual and elegant, depending on what it is combined with.
“We understand how essential color is to everyday life” Van Gent has commented. “As well as being practical, paint and color can have such a transforming and uplifting effect on people and the places they spend their time, whether at home, work or leisure.”
As every year, ColourFutures is a moment to think about the role of design in the contemporary society and its ability of capturing the main trends and tendencies, through color. Denim Drift is a complete switch from the last year’s gold, from preciousness to normality, a deep, relaxing breath in the chaotic and anxious time we live in. It is a tribute to hard work and to the ability of rethinking yourself in different situations, a palette that combines the airy feel of the lighter shade with the more dramatic and moody darker ones, avoiding the extremes, always giving a sense of normality.

“Research has shown that consumers lack confidence when it comes to decorating, with 40% actively searching for inspiration”, David Menko, Marketing Director of AkzoNobel Decorative Paints commented. “That’s why we’re focused on driving innovations that improve people’s everyday lives by transforming their living spaces and helping them to choose the right colors and products”.
Denim Drift is not only a palette that tells the time we live in, but also an inspiration on how we can live in it.
Text by Gabriele Masi.

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10 trends from Orgatec 2016.

Following the WOW! live streaming from Orgatec, here we confirm some of the trends for the workplace identified at the 2016 edition of the exhibition.

Trend 1: furniture 4.0
The 4.0 approach is a cross-trend that transforms the production and involves the final user in design; service and technology are integrated inside the furnishing.

1 Tecno io.T is a smart system of connected furnishings integrated with IT systems to offer solution to managers of smart buildings.
2 Thonet: a flexible radio-controlled numbering system integrated in the backrests of chairs designed in collaboration with Mauser Sitzkultur.
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PrintStool One, Thorsten Franck for Wilkhahn, the stool is the first ready-to-use and customizable furnishing product made by 3D printer.

Trend 2: the sit-stand desk, is a must.
Every company has at least one or more models of height-adjustable desk. In the passage between Halls 10:11 Linak, the most important producer of linear actuators incorporated the mechanisms into outdoor furniture in a garden to remind that smart working allows you to work anywhere (see trend 6).

1 Vitra CDS system, designed by Antonio Citterio. industrial aesthetics and sophisticated mechanism.
2 Design Meets Movement installation by Linak.
3 Sedus furniture systems focused on Productive Wellbeing to promote the movement in the office.
4 Okamura SW heigh adjustable desk designed to offer optimum positioning.

Trend 3: Acoustics.
Sometime acoustic comfort can become an obsession…

1 Offect Sound Wall designed by Christophe Pillet.
2 Koenig + Neurath: too much is too much …
3 Thonet Canon, whiteboard with sound-absorbing function

Trend 4: Glory be to wood!
True, natural and light wood.

1 Haworth, dipped System.
2 Sinetica Use Me, storage system.
3 Citterio Wood_Wall, partition wall system with wooden structure.

Trend 5: So much color!
Bright colors, sometimes unusual in the office such as the purple or salmon pink, coral and burgundy. In addition all shades of blue, perfect color to improve creativity.

1 New color palette by Sedus, inspired by nature to personalize the workplace.
2 Unifor chooses coral color for the desk.
3 Segis choices warm and bright compositions for the Lounge system by Biagio Cisotti.
4 Alias: pink lalmon for Slim seating family, design by PearsonLloyd.

Trend 6: Cocoons for privacy in in-between areas.
The new typologies of furnishing for in-between areas improve efficiency and functional performances to create visual and acoustic privacy in open spaces and common areas.

1 Okamura, Muffle can be assembled in various configurations.
2 Teknion, essential design and wood.
3 Universal Selecta, Chakra is a patented modular system of solid panels or glass to create define closed environments.
4 Alias, Eleven, design PearsonLloyd

Trend 7: The nature in the office.
The benefits of nature for a human centered workplace are confirmed; plants will be integrated in the furniture design. The nature inspires Biophilic design too and suggests color choices that reproduce the outdoor.

1 Interface, new modular carpet collections inspired by Biophilic design.
2 Fantoni integrates olive trees in the desk Hub designed by Matteo Ragni.
3 Offect, On Point designed by Mattias Stenberg integrates plants in the middle off the meeting table.
4 Ersa Edge desk system designed by Claudio Bellini.

Trend 8: home-like office with rocking chairs.
The work-life balance issue is emerging in new seating suitable for cross-lounge, coworking and the workplace that points on hospitality and homeliness and the rocking chair comes in the office.

1 Fun rocking stools by Nurus.
2 Traditional style for the rocking chair by True.
3 Buzzi Balance family, designed by 13 & 9, to encourage conversation.
4 Viccarbe design oriented rocking chair.

Trend 9: home-like office with kitchenette (Upper photo: Estel).
Food promotes socialization; lunch time and coffee break offers the opportunity of informal meeting with colleagues or customers. Smart working is also made of convivial moments.


1 Bralco Domomag, Fornaciari design & Fait, modular assembling container with kitchenette facility.
2 Estel Coffice, convivial multi function islands to create different ways of informal meeting.

Trend 10: sustainability.
Quality of life and wellbeing in the office are strictly related with the wellbeing of the planet. It is not a new trend and constantly increasing; some companies invest in research for new materials and assembly systems designed to life cycle and  eco-sustainability.

1 Driven by its commitment to Mission Zero, Interface has developed a method for using 90% renovable energy and 100% of recycled or bio-based raw materials to made its carpet tiles collections.
2 Offect, Phoenix chair by Luca Nichetto developed in the thorough LifeCircle. All components are exchangeable and renewable. 

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Special Orgatec preview: follow the live WOW! Tour via streaming.

From WOW! a “bespoke” Orgatec preview live. New products, interviews with designers and the latest trends… you’ll find everything in real time from Cologne, even at a distance; through WOW! multimedia platform you can visit the exhibition via streaming.

Before the publication of the comments in the next issue, WOW!’s followers are given the chance to make a live visit to Orgatec through its multimedia platform, broadcasting stream videos on its Facebook page @WowWebmagazine and posting in real time sempre in diretta, photos and off-the-cuff comments on Twitter page  @WOWwebmagazine.
Don’t miss this opportunity to get a real time updating about the exhibition and obviously your requests and comments will be taken into consideration.
How to be notified of  live videos?
Enter Facebook page @WowWebmagazine, click on “I like” and tick off the YES box to be notified of the streaming broadcasted from 12am to 6pm on October 25th and 26th.
How to book WOW! video-tour on demand?
Should you be interested in a particular stand,  just write in the COMMENT area at the bottom of this page the name of the company and the exact  position of its stand (hall, aisle, number). The visit “on demand” (for free) must be booked by October 24th (h 5pm).
Write your comments!
Obviously we’ll be pleased to get and share your comments about everything we are going to post and broadcast.
Editorial by Renata Sias, editor WOW!

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Hybrid Office Design against hyper-specialization.

Organized by WOW! together with Dieffebi at the opening ceremony of their new showroom in Milan, the panel discussion “Office Design Ibrido” was an official event of the last #DesigncityMilano that has opened new perspectives on the hybrid design. Nowadays everything is getting hybrid: spaces, objects and furniture, mixing together different functions and features, trying to cope with a more flexible and fluid lifestyle and work style.

Hydridization is one of the keywords of the contemporary design. It is the “grey area” of the project, as it was defined by the designer Giulio Iacchetti. “Grey is not something negative as sometimes we use to think: it is the mix of the three primary colors”. Presenting his new project, the Smart Writing Desk by Moleskine, Giulio Iacchetti has focused on the constant research of the contemporary design, far away from the super-specialized object, keen to join together the traditional objects with the new technological innovations.
This is the kind of research capable of rediscover the potential of these object, like a notebook (Paper Tablet by Giulio Iacchetti), a pen, which a digital company like Microsoft has found to be still extremely useful in a learning and creative process, and a aluminum paper, that the company e-wenco has turned into an autonomous heating and cooking system in their Notecook.
As Claudia Bonatti, manager of Microsoft’s office division, said, the technology is the real driver in these design revolution, changing everyone’s ways of working and living and therefore bringing changes in interaction between the company and the consumers and in the way of thinking, designing and producing the product.

How is it possible to face the challenges of this new trend? The 40 years Dieffebi’s history, told by the president Alberto De Zan, shows how a company can renovate itself, trying ceaselessly to find and add new hybrid solutions for their products, in order to satisfy the always new consumer’s needings. An example of this way of thinking is in the new products as the seat-cabinets CBox, design to allow the user to have always the important files or objects at his fingertips, or the soundproof bookcases Primo 1000 acoustic. Products like these are perfect for the new office spaces, like the ones Cesare Chichi by 967 has shown during his speech, tracing the hybrid scenario of the contemporary office, “from the paper to the digital and comeback”, form the home office to the home “in” office, till the hybridization between the desk and the urban space.
Text by Gabriele Masi.
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Domestic and office space in the IoT era.

Which impact does the advent of the Internet of Things have on the connection between the domestic and the office spaceThe presentation of Classe 300X13E, the first product of Eliot, the line by BTicino dedicated to the IoT in the domestic space, it’s the chance to reflect on how the changes in different environment are nowadays intertwined.

We have already talk about Classe 300X13E, the video entrypohone connected and controlled via wi-fi by smartphone, though a simple and intuitive app that allow you to open the door or the gate, to activate safety cameras or to turn on the light of the garden.However, during the official presentation in Milan, the words of Franco Villani, managing director of BTicino, has raised some questions: are we already in the IoT era? What does this imply? Which new connection are made between the office and the domestic space, already linked by the new ways of working?
The potential of the internet of things are evident. Even if Eliot is dedicated to a residential context, we see that everywhere the connected objects are taking hold, for example in the 4.0 factory or in the school. Someone said that technological revolution can be divided in three phases: when the inventions are considered ridiculous, when they are considered dangerous, and when they are obvious. Well, nobody here see Classe 300X13E as a ridiculous or dangerous object”.

Smart working has led us to think about the domestic and the working environment as more and more intertwined, and the internet of Things clearly helps this process.
The remote control of the house, for example, will have a positive impact over the workers’ mobility ( a smart working’s keyword).
On the other hand devices that are developed for the house can we transferred to the office or they can give the hint for similar object. For example Nuvo, the Eliot’s Hi-Fi sound system controlled by another app, can be also used in the office to manage and to promote the listening of the music in the office.
IoT and smart working are the two leading forces of the “domesticfication” of the office and of the “workingfication” of the home space: that’s why a new trend in one field can lead at the same time to an innovation for the other.
Text by Gabriele Masi.

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BCG’s headquarters by AMA.

Every environment of The Boston Consulting Group’s headquarters, in an historical and central building in Milan, has been designed by AMA Albera Monti & Associati to obtain the best efficiency and to surprise the visitors. The attention paid to the acoustic, the lighting, the green, the technology, the brand identity and the art have made the project a synthesis of the most recent trends and philosophies in office and interior design. All the spaces are designed to be usable every day by everyone: from the BCG Club coworking, to the Agorà on the sixth floor, to the rooftop with a wonderful panorama over the city centre.

After the Google, Wind, BNP Paribas offices and ethe renovation of the Palazzo Ravizza, AMA Albera Monti & Associati designed the new The Boston Consulting Group’s headquarters, the renovation of an historical building, built in 1873 by the architect Giuseppe Mengoni in the city centre of Milan, in Foscolo st. 1.

500 employees spread over 7 floors comprising more than 6,200 sqm and a 300 sqm terrace. These are the numbers of the BCG’s new headquarters. A modern and innovative environment, reflecting the most recent trends and ways of working, designed not only to ensure the best working environment to the BCG’s staff, but also to give to the public a space where it is possible to enjoy exhibitions, conferences, cultural events and concerts, giving a piece of the city back to the citizenry of Milan.
The anamorphosis of the BCG’s logo, create with the collaboration of the Truly Design studio, at the reception, on the ground floor, welcome the visitor in a surprising and a polyhedric space, with different and original environment. Here every worker is free to move all over the 7 floors of the building, choosing his workplace among 64 adjustable height desks of the coworking space, bookable through an app or by the installed panels, or on the rooftop, at the bar or at the restaurant, fully equipped with all the technological comforts to allow all the workers to use this area in a productive way.

A dynamic workplace, where the space can be change in different compositions, as the board room on the last floor, where all the table can be removed and hung on the ceiling in order to create an exhibition space, or the agorà at the sixth floor designed with a scenographic terraced step, as an amphitheatre that can be used as an auditorium, exhibition area, conference room or for office parties.
The novelties of the new BCG building include also a spa area, a hi-tech room where films and videos can be watched in surround sound, digital rooms, open-plan offices and the the longest indoor green wall in Italy. The attention paid in creating a green office, as it is shown by the terrace on the sixth floor, inspired to a Zen garden, it is just one of the innovations and trend, we have already talked about on WOW!, that makes this project a synthesis of the new ways of working and their application: a private place open to the community, the use of graffitis on the walls, the strong brand identity and the cutting-edge acoustic and lighting solutions, as the technological window CoeLux in the BCG’s partner rooms and in the areas in front of the elevators.
Text by Gabriele Masi.

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Adjustable height desk trend is spreading in Italy.

The “sitting-standing” desk trend is spreading in Italy, too. As confirmed by the turnover of the companies producing it and by Linak, leading producer company in electric linear actuators. Italy is discovering the advantages of the adjustable height desks, which was the theme we already dealt with in some of our previous articles.

A few companies- Kinnarps, Estel, Sedus, Emme Italia- have recorded a rise in sales ranging from 10 to 30% and their remarks help us investigate this new request coming from the market.

In the pictures electric linear actuator by Linak.

The sensibility to the wellbeing theme is the most interesting fact, a real “cultural swing” in Italy.

In the pictures high adjustable desks by Sedus.

When we speak of Ergonomics, today we think of the workplace in its entirety, not just of the task chair. Actually in desk sharing offices and in companies focused on the employees‘ wellbeing.

In the pictures high adjustable desks by Kinnarps.

Now let’s come to the drawback pointed out by Gensler: to what extent does the electrical control affect the cost compared to the fixed desk?

In the pictures high adjustable desks by Estel.

The percentage increase for a standard desk ranges from + 38% to more than the double.

In the pictures high adjustable desks by Emme Italia.

In Italy the prices for a standard adjustable height desks (no accessories included) are:
From 700 to 900 euro Kinnarps.
From 1000 to 1500 euro Emme Italia.
From 1000 to 1700 euro Sedus:
Up to 1300 euro Estel.

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Collision or collaboration? The impact of the Generation Z on the new ways of working.

The ways of working change through generations. With the Generation Z (those currently aged 19 years and younger) entering the working population, there will be 4 different generations in the workplace. An international research by Ricoh Europe shows the importance of innovating the working system to allow this composite working force to fully express its own potential.

There is no doubt that Genenation Z is heading towards a reality crunch and businesses must adapt now. Trying to squeeze employees, particularly Gen Z, into the same traditional ways of working, and forcing them to use the same tools, simply will not work. People are often the biggest differentiator for an organisation and the most successful companies will be those who can empower and engage all generations in their workforce, from the most experienced through to the youngest rising star”. David Mills, Ricoh Europe’s CEO has commented with this words the results of4G Workplace, a research (July 2015) carried out over 3,300 people in 22 different countries, among Europe, Middle East and Africa, underlying the the coexistence of different generation in the workplace as one of the most compelling challenges that companies will have to face in the next years.
Generation Zers are unique. Strongly shaped by their individualistic Generation X parents, hearing stories from their Baby Boomer grandparents and witnessing the errors and successes of Millennials, they constant demand for changing of perspective and workstyle innovations, in a  world where an ever-present stream of innovative technologies, products and processes is the norm.

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Despite the survey has found out that majority of the employees (88%) thinks a composite working force as a benefit, there are several challenges that managers have to face: the 54%, infact, declares that company are struggling to adapt their ways of working to the new generations.
Over a third (35%) of elder employees expect workplace tensions to increase with the arrival of Generation Z into their companies, a generation that tends to see itself as a positive force for change: 65% of respondents are sure they will be able to introduce new ways of working, while the 73% believes that their future employer will cater to their needs (opposed to only 48 per cent of the other three generations.).
These differences are already perceived in the working environment by the 65%.
The clearest contrasts emerged in their respective attitudes, expectations and styles of working. Face-to-face communication at work, while still the most preferred method across every group, is in generational decline. Preference for it drops from 77% among Baby Boomers to 58% among Generation Z.
The Gen Z has higher expectations towards the workplace and different priorities and it is more susceptible to frustration.
Beside the economical point of view, they aim especially to the work-life balance (48%), to the chance of working along with highly valued people (47%), to a flexible working time, with the chance of an advance of career and job security (42%).
Just like the possibilities afforded by digitalisation, the arrival of Gen Zers opens a catalogue of opportunities to all businesses”, Mills concludes. It is up to the companies to find the right ways of working and conditions to capitalise on these opportunities.
Testo di Gabriele Masi.

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The Future Food District: IoT and user experience.

A new way of interaction in the space through technology: the EXPO’s Pavilion Future Food District by COOP, and designed by Carlo Ratti Associati, can show us the new possibilities of the internet of things and of the new technologies, giving a hint of how they will improve our user experience, changing our life till its simplest aspects.

 6.500 sqm and 1.500 products capable to give the customer all the information he needs with the new technology of the “smart labels”The Future District is a good example of the changes that the IoT is bringing into the way we perceive reality or we get information about it, even in the smallest and most common things.
The
Mit Senseable City Lab’s design and technology create a constant dialogue among the space, the products and the consumers, managing all the information, the IT infrastructure, the analysis and the development of the supermarket’s touch points.
An example is the way the products are displayed, all along with digital labels where the customer can find several details impossible to be contained on a traditional label. Through these “augmented labels” the product is capable of telling its story and its journey, in three levels of interaction:  the first level allows obtaining information on the product’s primary characteristics, the second one provides information on the origin of the main raw materials making up the product and any presence of allergens, the nutritional value per serving and the carbon footprint; lastly, the third level provides detailed information on the product’s history and characteristics.

“We have designed a supermarket like the old-time ones, putting the customer and his opinions in the center ”, Marco Pedroni, COOP Italia’s president, says. “In our pavilion, technology doesn’t have an end in itself, but it was thought to make the consumer completely aware of all the information about the products, through an open and transparent way of communication”.
Technology is a powerful drive capable to permeate the environment with a compelling need of communication and openness. That often brings, like in Future Food District, to a change of the space layout, eliminating the vertical barriers in the space and a hierarchical organisation, while creating a horizontal scenario that promotes contact, interaction and a free and open exchange of ideas.
This way, the Future Food District is a perfect example of a new “dialogue trend”, capable to gather and spread information and encouraging the creation of a more sustainable and conscious world.
Text by Gabriele Masi.

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Space, People , Technology: the Smart Working’s values.

Space – People – Technology. This is the new smart working’s keywords outlined in the meeting Smart Working: Detto, Fatto, organized by DEGW and Lombardini22. Smart working is not something about trends or styles, but is a proper economic and management topic, strictly linked to the company’s goals: a breakthrough towards an innovative business culture based on people management and capable to release energy.

“Today we are going through a real metamorphosis. At this stage, old rules don’t work anymore, but at the same time we are not ready to write new ones. Someone says there will be very few of them in the future”, Matteo Barone, managing partner and Employee Engagement of Methodos, opened the conference with these words.
“Once the 3P rule was considered the base of the organization: people, place, performance. You have a person with a potential, you put him in a place, and you expect a performance. But nowadays everything is changing, since the position paradigm is called into question, while the potential is becoming more important.
It is a breakthrough: less constraints, less perimeters and the chance to give space to all the processes that allow the potential in a company to fully express itself”.

Space. Smart working has changed the conception of the workplace.
Designing a new space, the company has to consider new factors, as the time an employee actually spend in the office (50% of the working time average) or which kind of activities he mostly does (team-working or individual).
As Alessandro Adamo, consultant and DEGW’s director, says: “the most important step to take on the way that leads to smart working is the first, in which you talk about the company’s vision and the goals, when you can consider how and how much is worth to go towards this transition”.
Another main topic about the workspace is sharing. The office design has moved away from fixed workstations, and nowadays it is based on the functionality of the space: each environment is made to be used for particular activities.
Some companies has pushed this innovation forward, developing the “no territoriality” concept, where no one, even the HR, has its own dedicated office or workstation. A choice that implies several problems, as secrecy and privacy.
“There is not only the issue of the space, there is also the issue of the way of using the space”, Alessandro Adamo continues.  ”When you develop different concepts, you need to change your way of acting in the space as well”.
It is worth to underline also the “space-branding”, a fundamental element for representing the business of the company and to make the employees perceive its philosophy, and the break and in-between areas’ development, made for encourage informal meetings, in line with the new ways of working.

People. Smart working requires a mind changing, most of all in leaders, that have to change the base of their leadership from control to accountability.
One of the main changing we can observe nowadays is that top-down organizations are giving way to bottom-up organizations, as also the evolution of the workspace shows.
The main resistance that a company has to face in the smart working’s transformation is the skepticism and suspiciousness of the people, as we already pointed out in the  WOW! Agile Working Island’s Jelly Sessions.
Every project has to answer to the question: how is it possible to turn this fear into enthusiasm?
Designing and engagement, listening and communication, people management and performance management: these are the keywords that must lead every change.
“When the pilot project starts, no one wants to be selected. However turning something you fear into something different bring some indisputable organizational benefits”, Alessandro Adamo concludes. “Once a manager of a company said to me “the mood of the people is changed”. Knowing precisely the effect that this has on numbers is very difficult, but when you change the mood, you automatically affect in a positive way the spirit of the team and the worker’s perception of the organization. And automatically you increase the productivity”.

Technology. Technology is the main driver towards this fast-paced changes, that are becoming day by day more compulsory for all the companies.
Technology has already allowed us to make the working time more flexible and to enlarge the space of the company by something we can call “digital expansion”.
“Wherever I can connect to the company’s server, in that moment it is like I am there”, Michele Dalmazzoni, Cisco Italia’s collaboration country leader and business transformation Cisco Italia.
There are two rules leading the development of technologies for office: they have to be easy-to-use and all integrated in only one device.
It is like selling a toy”, Michele Dalmazzoni says. “You don’t have to design a toy only to make the mum happy, but also the kids. That’s why you can’t create difficult and cutting-edge technological products that only the company’s IT can use. The most important thing is the user experience, even more than other fundamental parameters such as safety and innovation”.
Text by Gabriele Masi.

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The new BTicino’s website for architects.

BTicino introduces the new website for design professionals. The new area, linked in the official website’s homepage, aims to create a constant, interactive and high-quality relationship between the company and architects, supporting the brand engagement.

The new Bticino website for architects has several contents, from company’s products to helpful services and instruments.
The main section, Progetta con noi, (Design with us) gives some handy services and instruments as the Richiedi Sample service (Ask for a sample), or the Configuratore, an operative instrument capable to simulate different plant design’s solutions, personalise configurations and evaluating the costs.
Thanks to the Download Area and Ask to BTicino, downloading any documents and information about Bticino’s products, or finding trained technicians in an area, is really easy.
In the Products section, you can also find everything about domotics and Bticino’s collections, with a focus on the new Air’s “thin revolution”, a set of a minimum-thickness products.
For other kind of contents BTicino has developed Blink, the corporate blog, with posts about contemporary architecture, new trends and interviews.
In the end, the I love Bticino section allows professionals, that have already used the company’s products in their projects, to join a dedicated community, hosted on Archilovers, where they can give their feedbacks and suggestions.
Testo di Gabriele Masi.

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