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A Place of Energy: the Red Bull HQ in Milan.

The Red Bull HQ in Milan express thoroughly the company’s mission: energize people. The architect firm Il Prisma has told the multi-faceted activity of the company all across the space, through four different worksettings, expressing the kind useful energy for a modern workplace: energy is nightlife, energy is take it easy, energy is sport and energy is adventure.

A workplace that “gives you wings” and expresses perfectly the vision of the company. That was the idea behind the Red Bull HQ in Milan, designed by Il Prisma, following their multidisciplinary approach “Redefine your habits, centred on innovation, technology and sensory perception.

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is the leading idea of the project and of the company’s vision that has inspired four different environments.
The “Welcome Experience” areas, as the entrance and the reception, recall the dynamism and amusement of the “Energy of the nightlife”. An experience of sharing, break and working, as well, where Red Bull cans are offered in small coolers on the side of the stairs.

The working environment is inspired by the adrenaline and adventurous activity that the company has sponsored in these years, and it aims to let people express their own talent and go beyond any difficulties.

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The spaces dedicated to teamworking are inspired by the sport’s value: tenacity, dynamism, sharing of the problems and ideas to reach a common goal.
Finally, “Energy is take it easy” is the slogan chosen for the break and relax areas. Slowing down, sometimes, is the key to productivity. Il Prisma has designed a playful atmosphere that helps workers to “recharge workers’ energy” and to create a fertile workplace where ideas are shared and actually take place.
Text by Gabriele Masi.

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AIDDA: Muse, Manager…. but always Woman. (October 12th, Rome).

Woman’s courage and value in work and in life: it is the central theme of the third edition of the conference organized by (AIDDA)-the Association of Bussinesswomen and Women Business leaders- entitled “Muse,  Manager…. but always Woman. Feminine courage” which will be held on Monday October 12th in Rome in the Italian headquarters of the European Parliament. The “female” sponsorship of the event is by Mirella Raccuja’s Livingoffice.

After the welcome address of Matilde Bocca, chairwoman of Lazio’s delegacy of the Association, Rai’s journalist Isabella di Chio will moderate a special talk show with 10 exceptional guests: the actress Franca Valeri, the paralympic athlete Giusy Versace, Famindustria’s general director Enrica Giorgetti, the Chairwoman of the Businesswomen’s association CNFCE of Tunisi Rahouda Ben Saber, Giulia Bongiorno founding member of the “Double Defense” onlus, Maria Cannata directress Of the Public Debt department of Treasury MEF, Stefania Costanza adviser of the Ministry of Foreign Affairs, , Caterina Ermio Chairwoman of the Female doctor’s association, famous Rai journalist Carmen Lasorella and Daria de Pretis Constitutional court Judge. To end the day, a speech by Pina Foti, Aidda’s partner and promoter of the iniziative. Aidda-coraggio-femminile-wow-webmagazine


How Leaders Value Quality of Life in their organization?

According to a new Sodexo Harris Interactive survey, How Leaders Value Quality of Life in their organization?, 66% of the top managers in corporate, healthcare and educational institutions in developed and emerging countries interviewed say they are totally convinced that improving quality of life is a strategic priority for their institutions. Among Quality of Life Initiative “Physical environment” is included.

The survey is the first study of its kind examining the impact of quality of life as a factor of performance in organizations around the world. Sodexo, working with Harris Interactive, compiled the report over three months from November 2014 to January 2015, drawing on interviews with 780 leading figures in the fields of business, healthcare and education across six countries (Brazil, China, France, India, UK and USA).
“This survey is the first international barometer among key decision makers. It is a unique study in that we did not solicit the point of view of end-users or consumers, as has been done previously, but rather those who take the decisions that influence quality of life in their organizations,” says Delphine Martelli-Banégas, Head of the Corporate Department at Harris Interactive.
“Improving Quality of Life, which is the heart of Sodexo’s mission, is increasingly recognized as a top priority in organizations in developed and developing markets, and it’s just the beginning. The importance of Quality of Life will rise as end-users grow increasingly powerful, with new technologies amplifying consumers’ voices and new generations taking a greater role in the workforce,” says Michel Landel, CEO of Sodexo.
Highlights of the Sodexo Survey:
66% of leaders interviewed said quality of life is already a priority in their organization;
86% said they have already implemented at least three specific quality of life initiatives;
60% of organizations have a dedicated budget for quality of life;
48% have already appointed a dedicated team or officer to oversee quality of life;
57% of leaders interviewed are convinced that quality of life has an important impact on their organization’s performance;
62% of organizations have instituted specific metrics to gauge quality of life’s impact on performance;
65% of leaders believe that improving quality of life will assume greater importance in future, led by healthcare;
(79%) and education (68%) and followed by corporations (50%)

Quality of Life initiatives can be classified according to 6 different dimensions:
Physical environment
Social interactions
Ease and efficiency
Health and nutrition
Personal growth.

Quality of Life: a strong and measurable impact on performance.
91% of the leaders surveyed said they perceived a link between Quality of Life and performance in their organization, with 57% saying they “totally agree” with this idea. This conviction is based on direct experience since 86% of leaders have already implemented at least three Quality of Life initiatives within their organizations.
Improving Quality of Life has diverse impacts on performance: 99% say it has an impact on satisfaction (of employees, patient, and students), 94% on image and reputation, 93% on productivity/efficiency and 88% on business/economic performance.

This is just the start: Quality of Life is seen growing in importance.
The survey also shows that this new management focus is steadily gaining traction throughout the economy as a whole. A full 65% of global business leaders interviewed in the survey forecast that improving the well-being of employees and customers will be a vital consideration in years to come. This shift in attitudes is being driven by the new realities of a changing world. As technological changes put end-users in the driving seat – and the generations that have grown up with this new technology increasingly dominate the labor market – so will the improvement of quality of life become an increasingly important factor in strategic decision-making, leaders say.

Healthcare is leading the way.
The Sodexo study shows that the healthcare sector is ahead in this new approach. With their human-centered businesses, managers from this field lead their peers from the corporate or university world in terms of initiatives to boost quality of life as well as in their dedicated metrics to measure its performance. Among the healthcare leaders interviewed for the survey, 90% said they give a high level of importance of improving quality of life in their organization, compared with 71% in education and 43% in the corporate world. 83% said they have specific metrics measuring the impact of QOL on performance compared to 64% in education and 40% in the corporate sector.
Sodexo’s forthcoming Quality of Life Conference in May 2015 in New York.
Text by Sodexoquality-of-life-office


100% Made in Italy: interview with Monica Babini.

The authoritative certification was given to Babini Office (a company manufacturing office furniture at Camerano for fifty years), by Istituto Tutela Produttori Italiani (the activity of madeinitaly.org is focussed on the value of manufactures which are entirely made in Italy), so now the company joins the scene of guaranteed excellence. We ask to Monica Babini, Chief Executive Officer, a few questions:

Why is it so important to emphasize the Made in Italy concept worldwide even in the field of office furniture?

“It’s an important value added recognized all over the world, abroad more than in Italy.  Always synonymous with design and quality, in all fields, now this recognition is requested in the office furniture industry, too. We pay attention to the market and try to meet the requirements of our demanding public”.

What’s the chief value Babini identifies with?

“Value is given by the whole manufacturing chain. The provisioning of materials, suppliers, production, assembly. That’s a guarantee of top quality and enables us to identify with and bear the prestigious brand”.

The law 166 of 2009 has recognised and defined the 100% Made in Italy and its consequent guarantee issued through the certification.

The 100% Made in Italy certification is not just a choice of quality and status symbol for the product but also an essential statement.

The 100% Made in Italy mark applies to all sectors and becomes an integral part of the product. Its prestige makes the product unique and the consumer can appreciate it properly.

Through the certification the manufacturer can effectively communicate the value of the product which has entirely been Made in Italy. 

The 100% Made in Italy certification can only be issued after thorough checks on quality, style, materials and productions phases.