6-CITIZEN-MILAN-DESIGN-WEEK-2014-wow-webmagazine

The best set ups at Milano Design Week 2014.

Positiveness, sparkle and fun in the best installations that have given life to the city. Often real artistic site specific installations.
Eventful, joyful and thronged (358.000 visitors at Salone del Mobile and more than 1000 events Fuorisalone around the town) a bright sun and plenty of interesting concepts: we have seen and lived a Milan in a state of grace.

The crisis seems to be forgotten for a week, the sectors that go off well – and that’s nothing new – are Luxury and Contract. Products are really excellent. And also the set ups are beautiful and in Milano Design Week become an extension and an integral part of the products and life styles they represent. Just take your pick.
Luxury in the highest degree in Hermes’ colonial sets at Palazzo Serbelloni.
An intriguing contrast between the temporary facilities quoting Calder and the redundant frescoes of Palazzo Litta in the Balance Room by GamFratesi at Urban Stories, a project by Mosca Partners.
Lightness and evanescence at Nendo’s show at Cos in Brera District.
But our preferences mostly are for what amazes, inspires and amuses: magic and fun at the Delirious Home by Ecal (University of Art and Design Lausanne) at Brera, irreverent interpretation of the “smart home” concept, winner of the first price of Milano Design Award.

Irriverent irony inside the ramshackle funfair by Baas at 5 Vie (a new Fuorisalone area) awarded Milano Design Award, too.
Involvement and fascination in the golden installaton “Light is Time” by Citizen, designed by Tsuyoshi Taneat Triennale (two prizes at Milano Design Award: best entertaining e best sound,).
Light, bewildering and joyful at the Scandinative Workplace by Luca Nichetto and Kinnarps at Pelota; dynamic and multimedia the setting Elements by MelogranoBlu (design by Massimo Crema and Ermanno Rocchi) at Temporary Museum in Tortona District (both selected among the 15 best installation).
Much more than a traditional staging.. rather actual performances that can give us a few minutes of emotion.


Captions
1,2 “Light is Time” by Citizen, design by
Tsuyoshi Tane, at Triennale (awarded best entertaining e best sound, Milano Design Award).
3, Delirious Home by Ecal (University of Art and Design Lausanne) at Brera.
4, The ramshackle funfair by Baas at 5 Vie.
5, Elements di Melograno Blu
(design by Massimo Crema and Ermanno Rocchi) at Temporary Museum in Tortona.Photo by Fabio Bortot.
6, Colonial sets by Hermes at Palazzo Serbelloni.
7,  Installation by Gamfratesi at Palazzo Litta (Urban Stories, a project by Mosca Partners).
8, Lightness and evanescence at Nendo’s ehibition at Cos in Brera District.
9, The Scandinative Workplace exhibition by Luca Nichetto and Kinnarps at Pelota.

 

 

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  1. Pingback: Playness in design “is no laughing matter”. | WOW! (Ways Of Working) webmagazine

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