On the occasion of the Milan Design Week, new showrooms dedicated to the office open at last after several years of stagnation. A positive sign to underline and also the indicator of new strategies that companies are adopting to face the challenges of an increasingly complex market.
Estel, corso Matteotti 3
The brand new 300 square meters Estel showroom, designed on a single floor (in a farmer tailor workshop), will guarantee a constant presence for the company in the heart of the fashion capital. A place conceived especially for the meeting of professionals and foreign customers (nowadays exports form more than 60% of the company’s turnover).
Massimo Stella, Estel Group sales director, enthusiastically comments on the last experience of the historic Italian furniture brand during the last Milan Design Week: “A feedback above all expectations in the new Estel Showroom during the Design Week just ended. Our exhibition space has welcome hundreds of people during the first 5 days of opening”.
He explains that the brand new showroom will be an innovative concept space, able to combine residential and working reality: “According to our company philosophy we have create a place with fluid environment, where home and workplace environment can be mixed together in a contaminated layout. The new showroom will be an institutional place very different from the usual, where we will present and showcase our office furniture solutions, designed to face the emerging smart working dynamics, side by side with proposals for the home décor”.
In this location are exhibited the Estel’s furnishing solutions of Italian Smart Office on one side and Le Case Italiane on the opposite one.
For the office sector stand out the revolutionary ‘Collaborative Room‘ designed by Metrica, the ‘Dolly‘ sofas with sound insulation features – in the Chat and Eremo versions – designed by Stefano Gallizioli, the new system of modular poufs for common areas ‘Jump’ created by the OIL design Lab studio, the high-connectivity table ‘Baobab Sharing’ designed for moments of shared work, the ‘Bench P45 Freestanding’ workstations with legs in oak wood and the ‘Evo HP’ height-adjustable desks system, equipped with service containers that guarantee order and privacy.
In addition the new wall partitions ‘3-6-9’ – with a curved angle of 96 cm radius and horizontal strips – have debut on the Italian market.
The Home division has achieved great success with the new ‘Closet’ walk-in wardrobe and the ‘Saint Barth’ modular sofa in Nabuc leather designed by Stefano Gallizioli.
In terms of interior design the trait de union between the two divisions was achieved through a wise contamination between the home and office areas, thanks to the use of versatile products that represent one of the added values of the Estel collections as the ‘Isola Coffice‘ compact kitchen (indoor version), the vintage table ‘Cielo‘ with ceramic floor in marble finish created by Alessandro Scandurra, the chairs and armchairs of the ‘Embrasse‘ line by Jorge Pensi, the sideboards Dolly ‘by Stefano Gallizioli or the double-sided bookcase’ Victory ‘, which can be positioned either in the middle of the room or on the wall.
Faram 1957, piazza San Ambrogio 10.
Faram 1957 chooses a prestigious building in Piazza San Ambrogio, in the most ancient district of Milan, with windows overlooking the basilica. A neutral 250 square meters space with two areas bounded by glass partition walls at its ends (meeting room on one side and office area on the other one) the middle area is conceived as a transforming set; for the opening, the central area was enlivened by colorful informal seating by Moroso and its heart was the acoustic island Bubble, a boundary between the need for efficiency and the desire for privacy, designed for meetings and private conversations in public or private open-space areas, such as business centres and airports.
Following the acquisition by a new property, the reinforcement of the historic brand and the important economic and managerial investments, in the last four years Faram 1957 has started a new phase of development and now is ready to communicate the path taken.
With the participation in an important showcase like the Milan Design Week, Faram 1957, which uses the art direction of the architect Egidio Panzera, inaugurates a new course, laying the groundwork of a path that opens up to the challenges of Orgatec 2018 and Workplace 3.0, presented at the Salone del Mobile, next year.
The opening of the showroom in Milano is the first of the next three scheduled two other showrooms will be inaugurated in Paris and London where an innovative concept of pop-up showroom in rotation was conceived in partnership with a leading financial group. A win-win situation as the CEO Massimiliano Giacomelli explains.
DVO’s Learning + Innovation Center, via Maroncelli 5.
The Learning + Innovation Center is based close to the Brera District in a strategic area between Porta Nuova and Microsoft House.
Not just an exhibition showroom, but a clean space designed to organize courses, workshops and exhibitions.
The area of 200 square meters, developed longitudinally, is outlined by the presence of semi-transparent sheets that act both as scenes and screens for video projection. These light and non-invasive sheets are attached to the same bars as the LED spotlights and can therefore be removed or moved freely for a dynamic space and quick change of scenery. The bright and clean look of the space is enhanced by the resin floor in white.
The large windows overlooking Via Maroncelli and the large interior windows of the showroom, which unexpectedly open onto a charming courtyard in typical Milanese style, let a bright and strong light enter inside.
During the Milano Design Week, DVO also announced the Art Direction by Enzo Berti who also the designer of the new desk system Noto and the system of modular storage units Milo.