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Ways of Designing with a tailored approach: 967.

967 Architetti is a team of architects and designers -967 is the promoters’ birth date!- provides, both in Italy and abroad, a wide range of architectural works, interior and industrial design.
their Ways of designing are based on research, innovation and experimentation, from the design concept to the final phase of project management; with great attention to details and cost control and sustainability (since 2008, 967 has become a member associate of GBC Italia and applied the LEED protocols); while the research on new materials and lighting is a result between emotional and functional components.
967 has achieved a conceived experience by working on complex projects and has developed and managed projects at many different levels (for example the Italian headquarters of international companies such as Google, Cisco, Petronas, Amplifon, BCC, FC Internazionale and WPP) and smaller but very qualified interiors for example Dieffebi showroom in Milan or Dieffebi’s stands at Salone Ufficio).

WOW! meets Cesare Chichi, one of the founder of 967 Architetti Associati.

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Is your design approach the same everywhere and with all kinds of companies or does the approach change to the different situations? 

For all our designs we follow the same approach, a “tailored project” concept, which is the theme underlying our services. Our solutions are every time different as based on the customer’s requirements and suggestions, its very genes, yet not neglecting our identity.  Every project is different, as every customer is different in their attitude towards the importance of design.

You operates on quite different design markets. Do your analyses show new users life styles and requirements by the users?

We pinpoint changed needs and behaviors, however defining them as “new” would be too much. Technology has always played an instrumental role in change and leads us to reconsider some products and new architectures from different standpoints. Some typologies are so mature that the only possible interpretation is aesthetically.

How has the workspace vision changed in the past few years and have these changes an impact on the new interior design and furniture products?

No doubt, some substantial changes can no be seen – smart working, agile working, liquid office- that arouse interest also in someone who was totally uninterested in the office issue till recently. Sometimes they create a disruption in the use and hierarchy of space, but most of all they are to be considered as opportunities to look at the real working requirements in facilities all distinct from one another.

What scenarios and evolutions do you expect for the office and the ways of working in the near future? 

We foresee a growing interest in a field, which, in our opinion, has lacked polling power for a too long period and has a strong potential for growth, also on account of the fact that we spend  most of our time at the office. A few successful examples of new workplaces can be the driving force.

Captions

 


1 Dieffebi, bookshelf Chiave di Volta, design 967.

2 Dieffebi, Primo Acoustic, design 967.

3 Davide Groppi, wall lamp Folder, design 967.

4 Davide Groppi, wall lamp with indirect light Foil, design 967.

5 MDF Italia, office furniture system 20.venti, design 967.

 

6, 7 Headquarters Kantar.

8, 9 Headquarters Amplifon.

 

10,11 Showroom Dieffebi in Milan.

12,13 Stands Dieffebi at Salone Ufficio 2015 and 2017.

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