Seven photographers celebrate the 30th anniversary of “Seconda“, the iconic chair designed by Mario Botta for Alias in 1982. Seven photos d’auteur on display during the 2013 Fuorisalone design week, in the Alias showroom at Corso Monforte 19, Milan.
“Seven alla Seconda” is the collective curated by Lorenzo Butti and Maria Ares Chillon. Seven photos d’auteur: Luca Campigotto, Enrico Cano, Edo Bertoglio, Maurizio Galimberti, Irene Kung, Aitor Ortiz, Luca Rossato portray “Seconda”.
Seven photographers. Seven visions. And as many individual interpretations. Geometric, precise, architectural in its structure, “Seconda” has a soul. Each photographer perceives it according to his distinctive vision and feels free to take in out of context or contextualise it as deemed most appropriate, generating new emotions again and again. Replicated according to Maurizio Galimberti’s Dada Polaroid aesthetics. Broken down and deconstructed through a digital and optical manipulation process by Aitor Ortiz. Physical and substantial as perceived by Irene Kung, the photographer of pictorial culture. A form consistent with other forms in the composition by Enrico Cano, architectural photographer. Poetically rested on a tree branch by Luca Campigotto, reflecting his interest in natural and industrial landscapes. Transgressive and feminine in Edo Bertoglio’s pop snapshot reminiscent of the 1960’s. A strong presence in a forsaken landscape by Luca Rossato, a photographer who is perennially seeking the most rundown and forgotten places.