A new project by BTicino and Carmina Campus to redeem waste through creativity.
Ilaria Venturini Fendi presents another cooperation project based on recovering waste materials that would normally be disposed and transforming them in lines of bags and accessories. After celebrating its sixth anniversary, Carmina Campus keeps broadening the list of materials that Ilaria Venturini Fendi uses to experiment and express her creativity. For several seasons now the designer has indeed found an original and very sophisticated way of breathing new life into day-to-day items that can be found in every home, although they often go unnoticed. Switch cover plates have been introduced in some bag lines like Switch bags or Nina bags (the bag body is in leather selected from the sample books of leather dealers, the internal lining is in vintage fabric) as a decoration on the flap. The rectangular slots where the switch is normally found are “filled” with small leather inserts in various colours. In the Gardener bags (which owe their name to the gardener tool bags they draw inspiration from) the cover plates – in silver or golden metal or in other colourful materials – have been turned into handles. These bags’ success has now led to a partnership with one of the leading manufacturers of design switch lines, BTicino. By signing an agreement with this historical company – a leader in the electrical appliances sector – Carmina Campus is starting a long-term cooperation that not only will allow it to obtain otherwise-non-recyclable items that can be reused for its unique design bags, but is also creating a synergy between companies in order to promote a philosophy of sharing and exchange and set a small but precious example of how to creatively respond to the waste of resources that is polluting and depleting our planet.
“Our Company has always been strongly focused on sustainability and recycling, confirms Paolo Perino, BTicino’s Chairman and Managing Director. We currently recycle almost all of our production waste. Through this partnership we want to bring back to life even those few design products – such as some painted cover plates – that cannot be recycled and would otherwise have to be discarded”.
“In our globalised world” states Ilaria Venturini Fendi “where economic, social, and environmental problems are closely intertwined, it has become imperative to network with other companies, also from different sectors, and take a joint proactive approach. I think this can be beneficial not only for the companies’ image: indeed, even small projects can have the strength to promote new trends and have a positive impact on the environment, the economy, and, consequently, the health of our planet”.