The Experia Masterplan, the 480,000 sqm urban regeneration plan of the Milan Expo area proposed by the Vitali – Condotte – Stam consortium with both Progetto CMR and HOK as Leader Architects.
It is a sustainable urban requalification, a new human-scale centre of excellence for Milan where research, health-care, innovation, culture, education and well-being are all synergcally integrated. In preserving and enhancing the natural and cultural landscape of 2015 Expo, the Masterplan creates an urban scenario designed for and with the people.
Energy efficiency is a key focus in Experia: renewable energy sources will amount to the 75% of energy consumption for heating and cooling, heated water and artificial lighting. Mobility strategies aim at limiting consumption and pollution as well, promoting public and shared transportation modes.
“Experia represents a launching pad of the Milan of the future: a smart, innovative, self-sufficient, multi-functional district that is well-connected with other areas. A fully sustainable model which can be gradually applied to the entire city”. as Massimo Roj, CEO of Progetto CMR, quoted.
Experia is based on the concepts of urban, emotional and temporal re-connection.
The project keeps the existing modular grid and the two main axis of the Expo area, the Cardo and Decumano. The Decumano is transformed into a green promenade used for public transportation and pedestrian circulation.
Buildings volumes ensure economical sustainability; the variety of functions improves social sustainability, while the adopted architectural solutions limit soil consumption thus enhancing environmental sustainability.
Experia counts three main districts:
The Technology District in the West, dedicated to offices, labs and start-ups;
The Research District, dedicated to urban farming, data analysis and pharmacy;
The Innovation District in the East end, dedicated to finance, fashion and design firms.Each district features a landmark tower, contributing to the creation of a new and attractive skyline in Milan.
Experia is the result of an international team-working. The consortium, led by Vitali, Condotte and Stam, with Progetto CMR and HOK as main architects, is supported by a large and varied group of experienced consultants: Ambiente Italia, IBM, KCity, MIC Mobility in Chain, Politecnico di Milano, SD Partners and Siemens.
