Fragile: a location signed by Mendini for XXth Century Italian Design.

A new location in Milan, Via San Damiano 2, offers to design-aholic, passionate, collectors and interior design professionals the best selection of XXth Century Italian Design. Opening on Thursday, December 12th 2013.
The new location is, most of all, a revolution of the traditional concept of the XXth Century design showrooms, an innovative and active design hub created by Alessandro Mendini‘s historical trademark. Bold colors, shapes and materials blend in with the sofisticated choice of furnishings exhibited, providing a new showroom concept which truly steps away from the conventional and low-key design locations.
Fragile’s new showroom will unveil its 200m² offering a unique choice of furniture, lightings, furnishing accessories and jewelery created by the most important last century designers, gathered together through an accurate cataloguing and research work.
Studio Pepe will take care of the styling project, and, for the opening, visitors will be given the opportunity to see, among others, extremely rare pieces designed by Max Ingrand, Gio Ponti, Franco Albini, BBPR and Gino Sarfatti.
On the occasion of the opening, Fragile will also launch its brand new website www.fragilemilano.com