While Herman Miller takes over the five-story exhibition space at Chicago’s Fulton Market, naughtone opens a large showroom at the Merchandise Mart to showcase its wide range of products in a variety of fabrics, finishes and settings.
Click here for virtual tour naughtone showroom in Chicago.
As an independent brand within the impressive Herman Miller Group of companies, it’s important for naughtone to have a stand-alone showroom that communicates the brand character and key propositions, whilst displaying the latest and most popular furniture product ranges in an honest, refined and inspirational way.
The space is restrained and timeless in the design and aesthetic, showcasing naughtone’s broad finish options, environmental credentials and flexibility within one space, and friendly experts are on hand to help visitors.