On the occasion of the Milano Design Week, a lively, informal party to celebrate (with excellent Belgian beer flowing) the cooperation between Ares Line and the cult brand of design founded in 1999 by the belgian artists Arne Quinze and Yves Milan.
During Fuorisalone the most iconic furniture units by Quinze & Milan that are going to be distributed by Ares Lines enlivened the showroomin Milan: the pouf reproducing the soap box Brillo – legendary Pop-Art works by Andy Warhol- and the numberless, soft and lively geometries (resistant, washable and customizable with corporate logos and graphics) for sofa, armchairs and seatings.
It isn’t just a trade agreement, but an example of clever synergy to meet the ever-growing request for complete supplies coming from the market: the office chair is no longer the over-equipped task chair; more and more often the common and working rooms provide for areas to stimulate creativitiy and informal behaviour. In one’s place of work, they feel like playing.
