“Salone del Mobile means energy and animation, but most of all, an actual explosion of general creativity”.

That was the persuasive answer given by architect and designer Antonio Citterio to the question he was asked during the interview at the press conference for the presentation of I Saloni, from the journalist Antonio Di Bella. Everyone is surprised by how much creativity design can express. “Just think about the number of chairs already carried out … yet, every year, hundreds of new models are designed”. “The way the product is shown is an integral part of the product: you don’t sell the product only, but also what is around it. Which is exactly what the Salone is meant for.