Six laboratories, 120 students, a network of companies, a foundation and the University. Are the stars of “Welcome Design Workshop” scheduled in Venice to Magazzini Ligabue from September 28 to 3 October and organized by the Courses in Design of the University Iuav of Venice, in collaboration with the business network VEDE (sponsored by the Foundation of Venice) and three well-known companies of the Veneto region’s furnishing chain, Caccaro, Dieffebi, Estel.
The workshop – in addition to a dialog between the productive, the institutions and the academia – celebrates reunification in Venice of the whole training program (three year degree-master-PhD) of Design, first located in Treviso.
The 6 workshops are lead by designers working on international scene: Giopato & Coombes, Sergio Menichelli / FM Milano, Paolo Palma / Metodo Studio, Federico Sandri / Something, Marco Zavagno / Zaven, Matteo Zorzenoni.
The aims are the creation of a new identity for the network VEDE and the development of systems and furniture in close collaboration with brands.
During the week will be performed also two conversations with designers, open to the city.
The VEDE network was formed in Italy by 10 companies each leaders in their respective production segments for quality, design, creation and export: Dieffebi, Elmar, Doimo Salotti, Venezia, Home Design, Idea Group, Lapalma, Arredoplast, Estel Group, Palazzetti.
Together they count 3.810 employees and a turnover of 530 million of euro, of which over 30% abroad, VEDE intends to go beyond a “district-based” production model and to redefine the very concept of territory as an element of cultural, as well as economic identity.
It joins the company Caccaro, which participates for the first time to the initiatives of the network VEDE.
The strategic partnership of the Foundation of Venice responds to the idea to propose a new “corporate culture” to meet the challenges of the global market.
The “collective local trademark “, created by the Foundation, binds the uniqueness of Venice, powers the identity of the territory and highlights the ability of combine “design” and “know-how” with different production subjects.
Further information: Chiara Pagani, firstname.lastname@example.org