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Thonet Pop-Up Cafe: new temporary showroom concept.

The Thonet Pop-Up Café has been recently opened in the center of Vienna; for one year, it will be the must-see for Design lovers and Vienna Culture lovers. It is the perfect place to celebrate the coffee house culture and, thanks to the wi-fi, to accommodate smart workers who like a comfortable workplace in a unique atmosphere… like the Central European writers did, a century ago, with pen and notebook.

The Thonet Pop-up Café brings new life to the Alte Post – a building complex comprising almost 35,000 m2 in the heart of Vienna, that after the summer of next year, will be converted into a special real estate project with high-end flats, hotel, green atriums, galleries and businesses.
This innovative temporary showroom-cafè concept (250 sqm) offers the opportunity to enjoy the refined Jonas Reindl selected coffee creations from all continents, in a location that reflects the history of the well renowned Austrian brand; an unusual tribute to Viennese coffee house culture and a perfect set to show some of the masterpieces of furnishing design, living, lounge and office furniture: chairs, sofas and armchairs as well as tables, bar furniture and desks. From the bentwood classics including the famous Vienna Coffee House Chair 214 designed by Michael Thonet, the popular wing chair 808, the lounge classic S 35 by Marcel Breuer from the Bauhaus era, to the modern pieces of furniture by James Irvine.

An inspiring and out of time locations that does not neglect the new lifestyles; thanks to the wi-fi connection, smart working and job meeting are also possible.
The showroom-café project was conceived and realised in cooperation with Jonas Reindl Coffee and Standart Mag, the quarterly magazine for beauty and the specialty of coffee.
Thonet is supported with the furnishings by the following partners: USM, Porzellanmanufaktur Augarten, Vorwerk Flooring, Carpet Sign and Cooper Colours.

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