Assufficio relaunches at Orgatec 2014 “Workplace. The Italian Way” an ideal playful “journey” through the most prestigious Italian brands present at the fair engaging the visitors; who will complete the path will receive at Assufficio meeting point (stand FEMB Hall 8.1-stand C41) a complimentary ticket to EXPO 2015.
“Workplace. The Italian Way” is a synergistic action focussed on value enhancement of office furniture made in Italy and a virtuous circle based on non-competitiveness. It is targeted at a closer involvement of the most qualified visitors of Orgatec through a creative and amusing system.
“It is an effective tool designed to increase both visibility and visits to the Italian exhibitors , rewarding visitors who will complete the path.” underlines the President of Assufficio, Marco Predari.