Heleen Van Gent, head of AkzoNobel’s Global Aesthetic Center, announced the Colour of the Year 2021 and presented the next Colour Futures trends:
The CF21, Brave Ground, a warm, neutral and natural shade that connects us back to the simple things.
Brave Ground evokes the reassuring color of the earth, instills courage and gives a feeling of strength and balance.
It brings a bolstering, balancing feel, it is a versatile shade that lets other colors shine, as demonstrated by the palettes proposed by the team of color experts coordinated by Heleen Van Gent: Expressive, Timeless, Trust, Hearth.
At the basis of Color Futures there are over 18 years of experience and an international team of color experts from the world of design, architecture and fashion who, through the analysis of global socio-economic trends and the consequent color needs, provides a useful tool for design inspiration.