Since 25 years the AkzoNobel Global Aesthetic Center, based in the Netherlands, has been conducting an extensive global analysis based on the general mood and the social, cultural and artistic trends in order to capture the mood of the moment and the colour that better reflect it.
Heart Wood is the Colour Futures 2018 and it was declined in four different palettes to inspire a Welcome Home or a Welcome Workplace.
“We live in a time of unpredictability. We have access to more information and more choices that ever before. There are more expectations and more demands on our time. We have seen evidence of division within our societies. Our usual sources of reassurance can’t be relied upon”. This is the mood of the moment identified by the experts -11 international designers and trend watchers led by Creative Director Heleen van Gent.
What we need in the current climate of instability?
“As life gets faster, now is the time to choose to press pause. conversations, we need to give ourselves permission to take a step back. Our home needs to be a place where we can turn down the noise, where we can nurture our values and recharge. This can be our sanctuary where we can all look forward to…”
To better understand the different ways consumer are responding to emerging sentiment, the Akzo Nobel’s experts considered three kind of person: Warm-hearthed; Open-hearted; Lighit-hearted.
We need a Welcome Home or a Welcome Workplace that makes us feel welcome and at ease.
Hart Wood is Color Futures 2018: a soft and dusty pink tone that expresses the tactile qualities of natural wood and captures the essence of ‘A Welcome Home’.
The four Color Futures 2018 Palettes
The four Color Futures 2018 Palettes reflects four different moods: The Heart Wood Home, The Comforting Home, The Playful Home, The Inviting Home.