Coop_70. Valori in scatola (Values in a Box): corporate image, corporate values and products in a funfair exhibition by Giulio Iacchetti and Francesca Picchi to celebrate the 70th anniversary of Coop at the Triennale in Milan.
The exhibition is enriched by events and workshops to experiment conscious consumption in a playful way. Until January 13, 2019; free entry. #coop70
Coop_70. Valori in scatola (Coop_70. Values in a box) is an amazing, ironic exhibition to celebrate Coop label 70th anniversary.
A funny exhibition with a very honest challenge: it shows the complex mechanism behind a simple act of purchase, as well as the size and intertwine of networks, workers and goods behind everyday consumption.
The surreal set-up by Matteo Ragni and Marco Sorrentino (with the graphic design by Leonardo Sonnoli) drive you trough huge tomato cans or olive oil bottles and inside spaghetti box to explain the meaning of food quality.
An exhibition where you can interact, a full and immersive experience; images, information, direct and multimedia experiences to discover the history of Coop, the corporate values of cooperation and the link with everyday life, consumer members, the commitments to educate to aware consumption and to the future.
