Rome could not miss, in the international launch plan of its showrooms Estel is carrying out all over the world.
The total restyling of the location has created the ideal environments for presenting – in the Italian capital city, too- the Italian Smart Office solutions, a concept that goes far beyond the simple supplying of furnishing, and implies a strong cultural change.
Estel has been present in Rome for about forty years; during this period it has provided important supply services and fit-out such as BNL.
Its historic showroom in Viale Della Civiltà del Lavoro – in a rationalist office building in the EUR district – has now been completely refurbished to offer the most effectiveness scenario to reflect the smart working and the new working culture, based on the pillars of connectivity and sharing, but also including a vision focused on well-being of employees, ergonomics and acoustic comfort.
“The location in Rome has been a historic branch since over than 40 years. In the past, it allowed us to directly interface, in the capital city, with large companies such as Eni, Wind, Enel, Telecom and BNL which we maintained continuous commercial relationships with (as evidenced by the recent new BNL HQ in Tiburtina district).
For this reason it is important for us to have a beautiful branch, capable of reflecting the Italian Smart Office philosophy to the great customers in Rome” said the President Alberto Stella.
Following the showroom opening in Milan, Madrid, Monaco, Barcelona, New York, Panama, Tel Aviv, Shanghai, the renewed location of the capital will be the new evocative scenario to welcome the solutions in progress of Italian Smart Office, the successful concept -in constant evolution and growth- Estel launched in 2015 on the occasion of Expo Milan.
