The prestigious Excellent Product Design award in the Office Furniture category of the German Design Awards 2020 was assigned to Fusion office furniture system, designed by John Bennett + Sakura Adachi, for CUF Milano, the design-oriented brand that Centrufficio Loreto launched at Orgatec 2018 with the aim of reaching the international market and bringing its #madeinmilano to a wider and demanding audience.
The jury appreciated “the intelligence” of Fusion and the inspiring concept: “a flexible and creative workplace for exchange, where people can feel good“.
“I am proud that CUF Milano with Fusion is among the winners of the German Design Awards 2020. I thank the jury that selected it among so many nominations and this enhances the value of the victory.” – says Rossana Motti, Business Development Manager of Centrufficio Loreto “This is further confirmation that the path taken with our new brand will lead us to further establish ourselves in other market segments, reaching new and more ambitious goals in high-quality office design.
Without neglecting our mission: to take care of the service and customer service, offering free advice and turn-key design, on-demand customization, delivery and assembly all over the world and in unbeatable times.
I am also grateful to John Bennett and Sakura Adachi for allowing us to create a winning product thanks to its stylistic figure blending feelings, playing and rationality.”
Fusion, presented at the last Orgatec 2018, is actually featured by a profound innovation the jury appreciated, furthermore it has first introduced some fresh and joyful elements like the Canopi, able to hybridize the outdoor world with the workplace.
The motivation expressed by the Jury and the prize giving ceremony.
This is with this motivation expressed by the Jury composed by an international panel of authoritative names of industry, design, academia and science:
”An intelligent system including workstations, storage cabinets and lounge elements. Regardless of the configuration, it lends any environment a family-friendly and informal atmosphere within a comfortable environment. A young and elegant timeless design fascinating both formally and aesthetically.”
The size giving ceremony of the German Design Awards 2020 will be held in Frankfurt, on February 7th, 2020.
John Bennett and Sakura Adachi, the designers, express great satisfaction and gratitude:
“It is a great honor to have been chosen with CUF Milan by the German Design Awards team to participate in the competition and even more for having won. Thank you all.
Working with Rossana Motti and her team was an exceptional experience and we would like to thank her for working so closely with us to get this recognition and great satisfaction.
The design of office furniture offers new scope to experiment and understand human behavior and has allowed us to create a product that goes beyond the traditional approach, bringing attention to a process based on man and his emotions.
Our approach to Fusion is represented by the idea of a creative workplace, a flexible space for exchange, where people can feel good and that reflects the way they live it.”
What is Fusion?
Fusion is an office furniture system responding to a new scenario, such as space sharing and co-working. Built on the basis of a structure conveying three-dimensionality to space.
It is designed around the behaviors and activities of people in the office space.
Each element allows a variety of configurations which are not meant only for operational work, but also for meetings and short breaks in more relaxing, convivial atmospheres. Perfect even in residential and less institutional contexts.
What is The German Design Awards?
The German Design Awards are the first international awards presented by the German Design Council with the aim of discovering and celebrating uniqueness in design.
Every year the award is presented in the product and communication design fields, to all those realities capable of opening new paths in the international design landscape. The German Design Awards, launched in 2012, are among the most prestigious design competitions in the world and enjoy great authority not only in the insider community.