Estel continues the global opening plan of new showrooms. The third showroom inaugurated in 2018, following Milan and Shanghai, confirms and reinforces the presence of the Vicenza-based company in Spain: the new space located in the central Calle de Villanueva in Madrid was added to to the historic one in Barcelona.
The location is a perfect set for the Italian Smart Office range of products. It is located on the second floor of a refurbished building from the ‘50s, near to Parco del Retiro and Plaza de Colon, in a very vibrant district of the Iberian capital.
The 300 square meters exhibiting space houses furnishing solutions characterized by the best design made in Italy, designed for the smart office, focused on connectivity, ergonomics and acoustic comfort to create flexible workplaces that allow sharing and interaction, also providing areas dedicated to concentration and relaxation.
What are the most popular products on the Spanish market?
“Due to a huge competition from local producers, the Estel products especially requested by the Spanish market are partition walls, collaborative rooms, executive furniture and solution for the common areas” answers Massimo Stella, Estel Group Sales Director.
“The expectation of increasing sales in the clerical office furniture segment is now strengthened, thanks to the introduction of our sit-stand height adjustable desks (ed. with Linak mechanisms) and the quality evolution in this range.
Nevertheless the attention to these kind of “evolved” products is still low, similar to Italy and in general to Southern Europe“ continues Massimo Stella.
Thank to this new exhibition space in Madrid, Estel wants to establish itself as a design player able of important Contract projects in Spain.
It has been present since 1990 in this country and has supplied important headquarters such as Santander Bank, Havas offices in Barcelona and the 34-storey building, Torre Cepsa, HQ of the Spanish energy company.