We meet Alessandra De Zan Fardin, Marketing & Innovation Division at Dieffebi, in its showroom in Brera with a new and colorful display designed by architect Elisa Ossino on the occasion of Milano Design Week 2021.
A breath of vitality that, together with the location, has also characterized the numerous new products born from a research that the company has carried out to identify new trends through the ideas by an observatory and the suggestions by its dealers.
There is no single trend that allows to give answers to a workplace whose identity and functionality the pandemic has strongly influenced.
Who really have the pulse of the market and its new needs can provide the most valid suggestions to find answers.
The first step, in the first lockdown phase, was the creation of an observatory to identify future office evolution which involved some designers coordinated by the art director Cesare Chichi (967 Architects).
Later, Dieffebi also wanted to collect the impressions of dealers and area managers through a survey aimed at identifying how and on which areas companies are intervening in rethinking their workspaces.
The survey revealed a significant demand for furniture to set up transit areas, so not only the classic in-between areas such as break and lounge areas, but also transit spaces and rooms without specific functionality.
In a workplace whose main role is to bring people together, the other need that has emerged is to create various temporary and modifiable meeting environments within the open spaces – for formal, informal or videoconference meetings – using mobile and flexible structures, mainly self standing screens, easily transportable and storable.
From this research new products were born and also reinterpretations of some historical furniture with new equipment, new proportions and wheels for maximum mobility.
The stylistic coherence and an appeal that makes them perfect also for the home office unifies them.
The products presented include: the dynamic and flexible dividing systems Dolomites, and Mond by Dorigo Design and the new version on wheels of Tidy, designed by Gianmarco Blini, to delimit and organize spaces. Primo Air by 967 Arch is born from the upgrad of the Primo family of containers.
Franny & Zoey by Elisa Ossino is the captivating home office workstation with integrated sound-absorbing panel, combined with the playful upholstered stool.