The theme “The Italian Way“, adopted by Assufficio will be underlined at Orgatec by the claim “Proud to be Member” displayed on “Blue Flags” marking the stands of Assufficio and Assarredo members throughout the pavilions.
Following the first Gianfranco Marinelli’s speech after his election as Assufficio president, the values of teamwork and the sense of belonging became a concrete initiative with great symbolic power.
For this project were chosen the elegant graphic design by architect Alessandro Colombo and, a true masterpiece of Italian design as an element of continuity:
50 Servomuto flags by Achille Castiglioni, whose centenary is celebrated in 2018, have been kindly provided by Zanotta and clearly visible at the stands of “The Italian Way”.
The corporate blue color of FederlegnoArredo identify both the “Blue Flags” and the “Blue Leaflets” that inform about Assufficio and Assarredo stands providing the map of the Italian exhibitors and inviting visitors to “Follow the blue flags!”.