Treating and enhancing imperfect plants that seem to no longer be able to express their qualities in order to put them back on sale. This is the concept behind the Re-Born project conceived by La Comune Foundation, Boston Consulting Group and HW Style.
Thanks to this initiative and the care of young people with disabilities who work in the greenhouses of the foundation, the damaged plants can therefore be put back on the market. Green thus also becomes an instrument of social sustainability.
Care, commitment, passion and opportunity are the values that unite the promoters of this path of common rebirth: Hw Style (leader in Italy in the design, construction and maintenance of indoor and outdoor greenery) with Boston Consulting Group (global consulting company) and La Comune Foundation (social enterprise that promotes independent life paths for people with disabilities) have created the Re-Born project with the aim of “giving new value to what, not being perfect, no longer seems able to fully express its qualities “.
The damaged or deteriorated plants present in the BCG headquarters and in the Hw Style warehouses are taken to the greenhouses of the La Comune Foundation and entrusted to the care of young people with disabilities to be recovered and put back on the market.
Another piece of the project is the “Fiori all’Occhiello” shop, in via Adige 6 in Milan, where the plants of the Re-Born project are on sale, marked with a special tag.
Upper pictures: vegetal walls made by HW Style inside Boston Consulting Group headquarters designed by AMA (Albera Monti Architetti)