Federlegno Arredo Eventi has entrusted the architect Stefano Boeri with the task of designing the new concept of the Special Event 2021 by Salone del Mobile which will take place from 5 to 10 September 2021 at Fiera Milano Rho and will also see a presence in the city.
The curator will work together with a team of internationally renowned young architects and professionals. The name of the event will also be revealed shortly.
A unique project, in the format and artistic concept that, in line with the exceptional nature of the times, will appeal not only to the world of sector operators and the international design community, but also to the general public of consumers.
Visitors will be able to access the exhibition center for the duration of the event and in addition to viewing the news and creations of the brands put in the catalog in the last 18 months, they will be able to purchase the creations of the companies at exclusive prices at Rho Fiera. A portion of the proceeds will go to a charitable cause.
The spaces and thematic paths studied by the team of international curators will interact in an unprecedented and dynamic way with the new digital platform of the Salone del Mobile.Milano.
“A symbol of the restart around which all the best energies will gather and will be able to honor what the Salone del Mobile.Milano has always represented. We thank all the institutions that have supported us and will support us in this wonderful adventure”, comments Claudio Feltrin president of FederlegnoArredo.
“The 2021 event confirms, once again, the centrality of Milan as the world capital of creative innovation and social generosity“, concludes Stefano Boeri.
