WOW! met Per Arne Andersson, CEO Kinnarps during Milano Design Week at The Scandinative Workplace”, the Fuorisalone exhibition by Luca Nichetto and Kinnarps at Pelota (Brera District) in Milan.
“We don’t want to present only products, but the best solutions to feel well at work. Based on the Scandinavian culture, marked by transparency and flat hierarchies, Kinnarps is going on an expedition in the world of creativity under the heading Scandinative, which is a play on the terms ”Scandinavian” and ”Creative”. The exhibition in La Pelota during the Milan Design Week, designed by Luca Nichetto , investigates the link between design and creativity in working environments.The key is to design environments where it feels safe to take risks, but which also encourage playfulness and participation.In short Kinnarps’ five concepts are: Build and Change, Disorient Us, Out On A Limb, Play Hard, Ecosystem Of Ideas”.