Red is the color of Design. The energetic, lively, positive Salone del Mobile’s corporate color invades the entire city becoming the symbol of the Milan Design Week with graphic, acoustic and bright vermillion connections.
Did you see thousands of red trolleys all around Milan during Milano Design Week? Good news: now the desired red trolley of Salone del Mobile, are not only exclusive for the press; you can buy them together with the complete collection of the iconic gadgets of the Salone, a very cool design-oriented souvenir, indeed.
The red lighting installation by Ingo Maurer embellished also Torre Velasca, a symbol of Milanese skyline, and light up the ground floor, too with the fluid red lines by Piero Lissoni for Opel.
The web of Padiglione Milano “Labor” set up in the courtyard of honor of the Royal Palace, is also vermillion: a cloud-pavilion that express the industriousness of Milan propagating sounds an noises of present, past and future works. This installation, designed by Attilio Stocchi, is a project by the Triennale Milano and the Department of the City of Milan Policies for Work in collaboration with Kartell.
Another red site specific installation at Tecno -Connections, Connectors & Connectivity- designed by Migliore+Servetto at Caselli di Porta Nuova.
A flow of energy which passes through more than one kilometre of red elastic bands stretched between the two specular buildings: a dynamic, continuous mark of a story that connects interior and exterior. A dense network turns into a urban living room, around four conical solids to present the products awarded or selected with the ADI Compasso D’Oro Award, for the project “Le Vie Del Compasso D’oro”.