The artwork as value added and an investment to be included in the planning service. The goal is to connect art, design and architecture, that’s why well-organized projects are necessary to be competitive, particularly abroad, where Italian productions are often synonymous with artistic visions of life and work.
The use of art for decoration purposes is often an issue, that strikes today’s artists and managers of art galleries with horror. Quite different from the Renaissance period, when art studios invented the consistent image, from fashion to architecture, for the major brands of that time, namely the aristocratic families.
Nowadays the subdivision and relevant specialization of skills has caused a fragmentation of the creative offer.
Instead, the goal is to connect art, design and architecture, that’s why well-organized projects are necessary to be competitive, particularly abroad, where Italian productions are often synonymous with artistic visions of life and work.
So, it’s a matter of fostering relations between similar sectors (offices, hotels, restaurants, luxury houses, yachts), that often refer to the same market, and common business opportunities.
The first step is to make the architecture firm aware, so that they can propose the work of art as value added and an investment to be included in the planning service.
The individualism of professions gave rise to the individualism of professionals; when is art sharing going to be real?
Text by Marco Migliari
Captions
1 Furniture by MDF Italia with artworks by Nicolò Quirico in collaboration with Costantini Art Gallery in Milan for the installation Opere d’arti (curated by Marco Migliari and Carlo Trevisani, Macef September 2013).
2, Artwork by Alice Zanin installed by Galleria Bianca Maria Rizzi & Ritter at Hotel Melià in Milan, for the event Italia Fuoriserie 2014 (curated by Marco Migliari). Photo by Davide Garieri.
3,4, Sculptures by Christian Zucconi installed by Galleria Bianca Maria Rizzi & Ritter at Hotel Melià in Milan, for the event Italia Fuoriserie 2014 (curated by Marco Migliari). Photo by Davide Garieri.
