The 5th BarCamp organized by Cowo confirms how important the workplace is for an actual and proactive sharing and the value of the local fabric to generate Communities, that involve and upgrade whole urban areas. That, also, is the meaning of WeConomy.
The value of “Local” is the new conversation between centres and edges, as explained Cristina Favini, strategist manager Logotel , a service design company that drives business transformation in a collaborative way; it is based in a 2000 sqm spaces in the former Faema factory plant in Via Ventura, Milano Lambrate district. Logotel is also publisher of the collaborative enterprise magazine “Making WeConomy”.
“An environment where it’s worth to be in. The storyline about people’s lives belonging to the local community and bound by a common Genius Loci generates multiple perspectives and potentially uncommon solutions”.
From these ideas madeinlambrate.com was born: 365 days of creativity, work and life, a non-profit collaborative project of local empowerment, an open network of entities headquartered in the Lambrate area.
Coworking can also improve the city, Cristina Tajani (Milan council member of job politics) agrees and garantees new public investments in coworking facilities in the Italian city that, more than any other, seems to be supporting the agile and smart working and the sharing policy.
The community is the real value, that marks out a Coworking from a mere Business Center or a commercial Temporary Office.
The different, interesting experiences presented in the CowoCamp also emphasizing the value of Community as catalytic element, core and main identity of coworking meant as a relational commodity: Massimo Carraro, founder of Cowo, Aurelio Balestra of Toolbox in Turin and Login, a cloud computing company that creates together with the provider Enter the larger technological coworking in Milan (1450 sqm in a spaces that was a foundry iron) because the believe in We: “We are CoMakers”.
An already implemented model by the mythical Google that in the lively and edgy area of Shoredich has created the Google London Campus which hosts over 100 start-ups and a coworking space to launch their business, and facilitating network and collaboration.
Even large-sized enterprises devoted to smart working are not indifferent to the advantages of sharing. Like Unicredit, that instead of the ordinary and outdated “telework” or “home office” with all their drawbacks of alienation, high costs and consequent bureaucratic delays, prefers relying on other kind of Smart Mobility: City Hub located in the urban city districts, “third spaces” made available by the Group for the employees, to promote corporate and local identity.
Interactive editorial by Renata Sias, editor WOW! Webmagazine
In photogallery: Google London Campus.