On March 31, 2022 (5.00 pm) at the Herman Miller Showroom, Corso Garibaldi 70, Milan, WOW! Webmagazine organizes the meeting “40 years of High Touch Design. Designing beyond form with re-design strategies between the emotional identity and aesthetics of sustainability. ”
Clino Trini Castelli, a designer known internationally for introducing the No-Form concept, will be the guest of honor together with Frida Doveil and Bertie Van Wyk.

Clino Trini Castelli will illustrate the concept and history of High Touch Design and the tools of Design Primario forty years later. In 1982, Herman Miller decided to launch the development phase of the first major CMF Redesign program in history intended to remove the signs of emotional obsolescence from the identity of the Action Office, before its 1983 relaunch at the Neocon in Chicago. That project of mine, based solely on the renewal of Colors, Materials and Finishes of the famous office system designed by Robert Propst in 1968, still remains a valid model of Aesthetic Sustainability for the current Ecological Transition.  (More info here)

The urgency to define new aesthetics of sustainability in the era of design-driven materials, designed ad hoc and guided by design with the contribution of other scientific disciplines is the topic that will be addressed by Frida Doveil, an architect with thirty years of experience in the design of materials and grown in the cultural climate in which Design Primario was theorized. (More info here)

Bertie Van Wyk, critical thinking Workplace Specialist of Insight Group Herman Miller, will talk about the Design for Cognitive Wellness and implications of cognitive ergonomics for office design. A workplace that helps people think better drives business results. Cognition is the way we acquire knowledge and understanding through thought, experience and our senses. A workplace that takes cognition into consideration in its design, including decreasing mental load and cognitive mapping, helps us feel better. And when we feel better, we work better.

The second part of the meeting is a round table and involves the selected group of designers invited.

The meeting will take place in person with a small audience and will not be streamed.
By invitation. Accreditation requested: info@wow-webmagazine.com
(Object: request for accreditation March 31st. Indicating name, role, company)

In short:

Name event: 40 years of High Touch Design. Designing beyond form with re-design strategies between the emotional identity and aesthetics of sustainability.
Where: Herman Miller Showroom, Corso Garibaldi 70, Milan
When: Thursday, March 31st 2022, 5 pm

Program:

5 pm start of work and introduction (Renata Sias, moderator)
5.10 pm Designing for Cognitive Wellness (Bertie Van Wyk)
5.30 pm Design beyond form: from the forms of technology to the emotional non-form. (Clino Trini Castelli)
6.10 pm The urgency of new aesthetics of sustainability in the era of design-driven materials. (Frida Doveil)
6.30 pm Round Table, discussion with the designers invited.

The evening ends with an aperitif.

Caption upper photo:
CMF Design launched in 1983 at Neocon in Chicago.  © 2022 Courtesy Clinoarchives.Online.