The Red Bull HQ in Milan express thoroughly the company’s mission: energize people. The architect firm Il Prisma has told the multi-faceted activity of the company all across the space, through four different worksettings, expressing the kind useful energy for a modern workplace: energy is nightlife, energy is take it easy, energy is sport and energy is adventure.
A workplace that “gives you wings” and expresses perfectly the vision of the company. That was the idea behind the Red Bull HQ in Milan, designed by Il Prisma, following their multidisciplinary approach “Redefine your habits, centred on innovation, technology and sensory perception.
“Energy” is the leading idea of the project and of the company’s vision that has inspired four different environments.
The “Welcome Experience” areas, as the entrance and the reception, recall the dynamism and amusement of the “Energy of the nightlife”. An experience of sharing, break and working, as well, where Red Bull cans are offered in small coolers on the side of the stairs.
The working environment is inspired by the adrenaline and adventurous activity that the company has sponsored in these years, and it aims to let people express their own talent and go beyond any difficulties.
The spaces dedicated to teamworking are inspired by the sport’s value: tenacity, dynamism, sharing of the problems and ideas to reach a common goal.
Finally, “Energy is take it easy” is the slogan chosen for the break and relax areas. Slowing down, sometimes, is the key to productivity. Il Prisma has designed a playful atmosphere that helps workers to “recharge workers’ energy” and to create a fertile workplace where ideas are shared and actually take place.
Text by Gabriele Masi.
