BTicino, leader of Gruppo Legrand was many times awarded by ADI (Italian Association for Industrial Design) for its products. Recently BTicino was included in the ADI Index 2017 and will participate to the next Compasso d’Oro in the new “Design for Communication” category thanks to its “ Visual guidelines for end user Apps”, conceived to develop a recognizable and coherent communication language for all the applications devoted to end users and designed to manage the products by BTicino and Legrand.
The “Visual Guidelines for End User Apps” for the visual identity of BTicino and Legrand solutions was developed by BTicino Design, in collaboration with MMG Interactive Concept + Design, The Permanent Advisory Committee of ADI underlined that “The technological and cultural evolution of the reference market has led to a similar change in the supply of products, but also a change in the experience of fruition: many of the products proposed by BTicino and Legrand can incorporate digital technologies that provide more value added services”. Some products offer Apps like additional function, others –oriented to IoT , such as the Eliot product line- were designed to be managed through Apps. The Visual guidelines was created to ensure continuity and coherence in communication and the right balance between digital experience and consistency with the brand.
The BTicino’s Apps are featured by an innovative approach both in operational management and in interface design. The manual replicates these vision, enabling users to easily navigate thanks to a user-friendly language: clear, in-depth and exhaustive, and able to consistently focus on the main features.
An eye-catching graphics was elegantly designed with the same attention to style and ergonomics that BTicino’s products.