The Cauda Pavonis, first award dedicated to researchers and artists that have contributed in an original way to spread the color culture and beauty in different fields, will be given to Alessandro Mendini, “in reason of the high social and aesthetic value of his work”. The ceremony for this first edition organized by IACC Italia will take place on Thursday 11th Dicember at the Triennale of Milano.
The award represents the idea expressed in the IACC Italia charts: “No-profit Association that exclusively pursues public interest goals in the field of color education, research and design. Moreover it proposes itself to promote and realize among the associates every activity aimed to the understanding and the enhancement of the need of a responsable chromatic design based on the principles promoted by IACC International”.
The first edition has been realized with the contribution of Sikkens, Aleph and Arti Grafiche Corbella, TAM – TAM, Color Coloris and Collective Intelligence, multidisciplinary group of musicians and performers develops chromatic sound settings.
“In the alchemic “Cauda Pavonis” white represents “wisdom”, it comes from the sum of the Iris goddess seven colors, peace messenger sent by Zeus. We chose this symbol because we intend to award wisdom: to give a praise to eminent personalities ho made color an essential elemnet of theri work”, said Massimo Caiazzo, president of IACC Italia, who invented and organized the setting uo of this award.
Alessandro Mendini, the winner, is one of the most important italian designer all over the world: among the Domus Academy founders, Gold Compass in 1979 and 1981, he is now Honour member of Bezalel Academy of Arts and Design di Gerusalemme, “Chevalier des Arts et des Lettres” in France and professor at the Accademic Council of Guangzhou Academy of fine Arts in China. Among his works it is worth to mention the new Olimpic pool of Trieste, the Underground project for Napoli(Gold medal of the italian Architecture 2003), the Byblos Art Hotel-Villa Amistà in Verona (Villegiature Awards 2006 as “Best Hotel Architecture and Interior Design in Europe”), the Groningen museum in Hollande and the Exibition centre of Incheon, in South Korea.
Text by Gabriele Masi
2. Alessandro Mendini, winner of Cauda Pavonis 2014
3. Byblos Art Hotel-Villa Amistà, Verona (Italy)
4. Groningen museum, Hollande
5. Exibition centre of Incheon, South Korea