Ares Line, Italian leading company producer of office chairs and contract seatings, celebrated its 30th anniversary in 2017.
A substantial history of continued success and strategies to react to market changes.
So far the focus was on ergonomic aspects and seating comfort, now the scope has been extended to environmental comfort through Fonology based on acoustic technological solutions. Ares Line could combine passion for handicraft and the power of an economic structure, focusing on finding next-generation materials and innovative applications.
Environment-friendliness, internationalization and lean thinking are three basic driving forces behind its growth, as explained in our interview by Nicola Franceschi, CEO and founding partner of Ares Line e di Fonology, and creator of Contract Design Network.
Which are the main steps in the increasing growing of Ares Line?
“In 2017 we celebrated our 30 years and, together with my partner Roberto Zuccato, I can proudly say that, starting from scratch, we are now a top-level organization!
In short, four major milestones:
In 1995, when we realized that the chair was underestimated in workplaces, together with the designer Giovanni Baccolini, we expanded our supply to seating systems for universities, auditorium, conference rooms and theaters. This choice led to the success of our brand worldwide.
At the same time we were the first manufacturers of office chairs in Italy to certify the company (standard ISO 9001).
The collaboration with Pininfarina, in 2002, led to the creation of several successful models, among them Xten chair, the chair system for auditorium Premier and the cool waiting sofa PF3.
Finally, Contract Design Network (CDN) was established in 2011, it is a network of companies that work together, to combine their research in order to offer ergonomic environments and cutting-edge design.
At first seating comfort, now environmental comfort…Being a manufacturer of chair, why did Ares Line extend its applications to the field of acoustics?
Seating systems for community have always been an integral part of an acoustic project, and we aimed to the supply of an increasingly complete and qualified service, so we have now Fonology, a division specifically dealing with architectural acoustics and with a new design approach based on several materials. Our team is steadily looking for innovative and refined acoustic materials.
Which iconic products are representative of Ares Line identity to the fullest?
Xten Chair is our iconic product by definition.
However, the best-seller is the desk system Omnia with the following new model named Evolution, both designed by Giovanni Baccolini.
Finally, Papillon, acknowledged as the best folding chair for theaters with several attempts to imitate the product.
1, Xten Chair by Pininfarina for Ares Line.
2, Evolution desk system by Ares Line and acoustic panels Listen by Fonology at Auditorium della Pontificia Università Gregoriana in Rome.
3, 4 Different fit out equipped with Evolution in the multimedia rooms of Future Learning Space: UPO Campus Perrone in Novara.
5, Papillon Chair inside the multifunction hall Crosà Neira
6, Rossini arm chair: customized solution for Teatro Comunale di Bologna.
7, Customized chairs inside the concert hall of Carmen Würth Forum designed by Chipperfield.
8, Customized solution at BNP Paribas in Luxembourg.