This is not Star Wars: BNP Paribas’s “DARE” allows people to collaborate and join a meeting through holograms, simulating the real presence in the space. Digital Augmented Real Estate is the example of how technology is changing our way of doing smart working enabling workers to deal with the needs of collaborating on the same project while being in different part of the world, opening the era of cross-border teamwork.
A new way of communicating inspired by the special effects of the movies. Mymesis, a young France-Belgian start-up, has developed for BNP Paribas the Mixed Reality & Holographic system “DARE” (“Digital Augmented Real Estate”), a device that use the holographic technology to deal with the growing necessity to create effective meeting for people that works from different part of the world, often on the same project.
“We have to communicate and work with our clients abroad, but it is fundamental to save time instead of traveling”. Kevin Cardona, Head of Innovation di BNP Paribas Real Estate, has explained.
DARE was firstly developed for the BNP Paribas Real Estate Development Department, in the context of the presentation of the residential complex in Bagneux (Paris), but it is now extended to all the business line, both for employees and clients.
In this way, DARE goes beyond the limits of the traditional systems for videoconferences, allowing to better communicate emotions through the body language and, on the other hand, to create a more engaging experience.
The Digital Augmented Real Estate’s technology is based on dedicated laptops and cameras that catch the motion and replicate it through a 3D hologram, that can be seen through special “glasses for the mixed reality”.
The result is a hybrid environment where physical and digital space both effectively interact.
“Holographic communication will be a milestone in the future to reduce the need for costly and environmentally harmful business travels, improving companies’ efficiency”, Rémi Rousseau, Mimesys’s CEO and co-founder, bets.
Eventually, in the era of digital nomadism, coworking, and agile working, there are no reason to doubt that he might be right.
Text by Gabriele Masi.